The Creative Penn Podcast For Writers

How can you redesign your author business for the publishing environment that actually exists, rather than the one you wish you had? And how do you decide which marketing efforts will still bring readers to your books in ten years' time? Tracy Cooper-Posey shares her solar sail theory after more than 25 years as an author. In the intro, reviving your backlist [The Indy Author]; AI as a medium [Tim O'Reilly]; How to Write, Publish, and Market Short Stories – Joanna Penn. ProWritingAid Storyteller sale: Thursday, 3rd September until September 13th 2026 — 25% off all annual licenses as well as Story Critique credits. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Tracy Cooper-Posey is the multi-award-winning author of over 200 novels and works of nonfiction, science fiction, fantasy, romance, and historical fiction under three pen names. Her books for authors include The Indie Author Survival Guide and The Productive Indie Fiction Writer. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Learning to write again after chemo, one sentence at a time What enshittification means, and why it is the environment rather than you The hallmarks of an indie author business that persists over time The solar sail theory of long-term discoverability Why social media and paid ads have such a short half-life How to find and reduce the operational drag on your business You can find Tracy at ProductiveIndieFictionWriter.com or StoriesRulePress.com. Transcript of the interview with Tracy Cooper-Posey Jo: Tracy Cooper-Posey is the multi-award-winning author of over 200 novels and works of nonfiction, science fiction, fantasy, romance, and historical fiction under three pen names. Her books for authors include The Indie Author Survival Guide and The Productive Indie Fiction Writer. So welcome back to the show, Tracy. Tracy: Hi, Jo. It's great to be back. Jo: Yes. So you were last on the show in October 2023 talking about The Productive Indie Fiction Writer, and we went into depth then. So give us a bit of an update on your author business and also your life. Because it has been a bit of an up and down. Tracy: Yes, it's been a very interesting three years, because I had just gone into remission with cancer when we were talking last. Now I'm out of remission again and facing treatment in the next few weeks. My husband got cancer and went through treatment, and he's cured. So life has been pretty interesting. All that has made me do a lot of deep thinking about the indie author business and my own business and writing in general. So I'm still here. I'm still publishing, 200 plus books now. I had to learn how to write again. But the writing has shifted a lot towards science fiction and fantasy, including cosy science fiction now, which is the new genre that's just creeping in. All three pen names have been Aurealis Award finalists, which is nice. I'm still continuing the nonfiction work, which is something that you said the last time that we spoke. You said, “Now that you've written one, it's likely you'll write more nonfiction.” And I did. Jo: You did. They're excellent books. Just on that, you mentioned cosy sci-fi. For anyone who might not know, where is that genre? What's in that genre of cosy sci-fi? Tracy: It's not really officially a genre yet. It started off with cosy fantasy, which was where the cosy started. Actually, technically it started with cosy mystery, and everyone understands cosy mystery. The body and the murder are off stage. There's a lot of tea drinking. There's lots of friends, and it's all very polite and mannered. You're focusing more on the emotions and the feel, and they've picked up that cosy aspect of mystery and put it on fantasy. So you get books like, I think the primary one is Legends and Lattes. It's about an orc that's running a coffee shop because they got sick of fighting, and the adventures that they have trying to run their coffee shop. So if you pick up that same cosy sensation and put it on science fiction, that's cosy science fiction. But it's so new that it doesn't have a category on Amazon or anything like that. Cosy fantasy does now. Amazon just created a cosy fantasy category a while ago. But cosy science fiction is so new that people are still arguing over which books are cosy science fiction and which are not. Jo: Oh, that's interesting. You're incredibly prolific. You always have been. You mentioned there that you had to learn how to write again after cancer. What do you think happened, and how did you relearn? Because there are people listening who go through these similar things. Tracy: I think a lot of what happened was, well, life just became incredibly complex and challenging, and just getting through a day of pain took a lot of the energy, what they call the spoons. I didn't have the spoons to write anymore. Also you get chemo brain, which is the really interesting one. When I was going through chemo, I would look at a spreadsheet and just couldn't figure out how it worked. It just didn't make sense to me, so I had to hand over the finances and everything to Mark, which was rather interesting. The way I got myself back into writing again was, it was such an alien idea that writing wasn't even on my radar from day to day. I just didn't have the energy or the concentration to do it. So I started off really, really small. The first thing I did was read a lot of favourite books from other authors just to remember why I loved reading. Then I started reading my own books that I had written, just to remind myself of what I used to love about my own work. Then I just cracked the manuscript one day and read as far as I had written and thought, “Okay, what's the next sentence?” And that's the only thing that I would let myself do, was just write the next sentence. That's it. So I wrote the next sentence, and sat there and thought, “Do I want to write the next sentence?” On that particular day, no, I didn't. But I just kept opening the manuscript and looking and thinking about the next sentence, and eventually I wrote a few more. I think it was that coming back to the manuscript over and over with no pressure, just look at it, can you get the next sentence written? Very slowly I started building up, and now I'm pretty much back to the speed that I was at before the diagnosis. Jo: So I guess we could think about it in the same way that your body is physically recovering, your mind is also recovering. It almost feels like people want to disconnect the two. If you get a physical injury, that shouldn't affect your brain. But as you mentioned, having chemo, that in itself is difficult and has impacts on your brain. So if people think about it more as an injury you have to come back from, rather than day one you're back in, I guess. Tracy: Yes. It's really a rehabilitation-style process, and I think the key is you've got to take all pressure off yourself. I know that, for me in particular, because I was such a workhorse, I could feel this stress because I just wasn't getting things done. Once I gave myself permission to just take as long as it takes and just keep coming back to it, that helped enormously. It still took time for that rehabilitation process to actually work. There's a lot of forgiving yourself, and it has to be a gentle process, I think, because situations like cancer and chemo and whatever the situation is that's pulled you away from your manuscript, they're big life events, and there is a lot of stress involved with them both physically and mentally. So you have to give yourself time. Jo: Yes, it's so important. Okay, well, also in these last three years, as you said, you've got back to writing, and one of the books you have also written is The Anti-Enshittification Field Manual for Indie Authors. You also use Cory Doctorow's enshittification concept around the mature indie author industry. So just talk about what that term [enshittification] means? We think it is now established in the industry, in terms of what is going on there. How do we recognise it and adjust? Tracy: It's a very interesting term. The first time I heard it I raised my brows a bit. I was thinking, “Well, that's a bit cheeky.” The more you think about it, the more appropriate the name is. Basically, Cory Doctorow's idea is that any platform, so for the sake of this discussion, let's say Amazon, starts out serving its users extremely well because it needs them. When everyone first got into indie publishing, Amazon was open doors and you could just publish a book and it would sell, because they would push the book and they would do everything they could to make sure that readers saw your book. Then slowly and increasingly, the platform extracts value from those users for somebody else's benefit, usually shareholders, and ultimately for itself. You can track this process where it starts off really great for the users and then slowly shifts so that it becomes a less than stellar experience for the users. For indie authors, we're particularly exposed because our business sits on top of these platforms. So recognising that a lot of the platforms that we use now have enshittified, excuse me, or are i

How can the Fast Drafting method help you finally finish your novel? And how do you make progress when you only have 30 minutes a day to write? Jessica Brody shares her tips for finishing first drafts after 20 years as an author. In the intro, Clive Barker's Kickstarter, The Amazon Tax [Seth Godin]; Trad publisher announces “human-originated, AI-facilitated” book, The Everything Code [PanMacmillan; AI policy; CHAPTR]; Holy relics, churches, and memento mori in Bruges and Brussels. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Jessica Brody is the best-selling author of over 20 novels across different genres and age groups, as well as writing for Disney Publishing. She's also the author of Save the Cat! Writes a Novel and other books and courses for writers at the Writing Mastery Academy. Her latest book is Page One to Done: Finish Your Novel in 30 Days with the Fast Drafting Method. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Why a small advance can set you up for long-term success Why 97% of first drafts are never finished How to finish a novel writing 30 minutes a day Why drafting and revising are two different jobs How a pre-writing ritual primes your brain for flow Writing a meta murder mystery after 20 years of teaching plot. You can pre-order How to Write a Murder with bonus extras at JessicaBrody.com/preorder You can find Jessica at JessicaBrody.com and WritingMastery.com. Transcript of the interview with Jessica Brody Jo: Jessica Brody is the best-selling author of over 20 novels across different genres and age groups, as well as writing for Disney Publishing. She's also the author of Save the Cat! Writes a Novel and other books and courses for writers at the Writing Mastery Academy. Her latest book is Page One to Done: Finish Your Novel in 30 Days with the Fast Drafting Method. So welcome to the show, Jessica. Jessica: Hi, thank you so much for having me. I'm so honoured to be here. My writing community speaks so highly of this podcast, so I'm excited. Jo: Oh, well, thank you, and you were requested, so this is going to be a good one. First up— Tell us a bit more about you and how you got into writing and publishing. Jessica: Well, I started writing when I was seven. I like to put in air quotes, I wrote my first, quote, “novel” when I was seven. It was about three pages long. I got the bug very early. I didn't realise it was an actual career choice that you could take seriously until way later in life, after I'd already graduated college with a degree in economics and I was working as a financial analyst, and I was just writing on the side for fun. Then, as luck would have it, I got laid off from my job, and I ended up trying to take writing a little bit more seriously in that time. That's when I found the Save the Cat method, which absolutely changed everything for me. Before that, I had loads of rejection letters, and I eventually sold my first novel to St. Martin's Press, and I've been writing and publishing ever since. That was 20 years ago now. Jo: 20 years, wow. It's so interesting. So you were in economics, you were a financial analyst, and you got into writing. Did you have any pushback from either your own brain that was like, “I cannot make money this way,” or your family? Or how did you make that leap? Because we just hear that it's not a career, financially, really. Jessica: I know, and I think I went into it very blindly, using television as my resource of this is how much money I can make writing. Like Sex and the City, she was selling books for lots of money. So I was like, oh, I just have to sell one book, and then I'll be set. That was not the case. My first advance was so much lower than I expected, and what happened, though, was kind of interesting. I sold my first book, way lower advance than I was hoping for. I wasn't making any money anywhere else, so I was taking on all these odd jobs that I could do in my own time. I was doing transcription work, and I was working at a school half the time. I mean, I just had so many really weird jobs. I think what happened was, because I didn't have another financial net to help me, it just pushed me really hard. So once I sold one book, I was like, well, I need to sell another one and another one, and I ended up in this 20-year cycle, which I've slowed down thankfully, since, but of writing so obsessively, I should say. I just kept selling books and selling books. My advances got higher and higher, and eventually I was able to support myself with my writing, but it was not instant at all. Jo: Actually, that's a really good note there, because we often hear so much of these debuts that get paid a ton of money, and then they disappear, and they almost spiral down. Whereas what you've done is spiral up. Which is almost a better way to do it perhaps, with your reputation with traditional publishing. Jessica: It's funny, I tell this story a lot to writers who are looking to get published, that the big advance is not necessarily the end-all be-all. Because I have heard that story before, someone gets a very big advance, and then it doesn't earn out, and they can't sell another book because the publisher's lost money. I had the opposite experience. My advance was so low, and my publisher got worldwide rights. They bought worldwide rights. So they started selling foreign rights of my first book really early on, and I earned out before the book even came out, with just a few foreign sales. That ended up setting me up for success, because I was making money for the publisher from day one, and I was able to sell more books, and so I sort of worked my way up. I really do credit a lot of that to how long I've been able to stay in this game. Jo: No, it's a good way of thinking about it, because people forget the publisher isn't a charity. The publisher has to make money from your book. So it's nice that you make money, but they have to make money, or they're not going to bother, right? Jessica: Yes, exactly. Jo: So let's come back to Save the Cat, because you mentioned that the original method really changed how you write, and then of course you did Save the Cat! Writes a Novel. So I've got that. I imagine a lot of people listening have got that. Tell us a bit about why that methodology made such a difference to you, and why you think it's so useful. Jessica: Well, you'll sense a theme here. I went into this business, like I said, without knowing a lot, and I went into it the way I think a lot of writers do, which is, I had an idea, I sat down, and I tried to write it. I had no guidance, no map, no structure, and I just wrote. I actually finished something, which is surprising, but then I started to get all these rejection letters that basically said similar things, which was, “You're a good writer, you have a good voice, but there's no story here.” I just didn't understand that feedback, because I had finished something. I could print it out and stack it on my desk. Wasn't that a story? Apparently it was not. Then a screenwriter friend of mine that I was talking to about how I was getting all of these rejection letters with the same note said, “You should read this book that recently came out. It's called Save the Cat, and it's for screenwriters, but I think it could work for novels because it just seems to be all about structure and storytelling.” So I read the book cover to cover so quickly, because if anyone's read the original, it's just so readable, and everything started clicking in my mind. I realised, wow, I really don't know how to tell a story. I could plot out everything I had done wrong, and I went back to my book and I started rewriting it from page one with this new structure in mind. When I finished that, I ended up getting an agent for that book, and the agent sold that book. I've been using the method ever since. It just made so much sense to my brain. What I tell writers is, “Use the method that makes sense to your brain.” All storytelling structure methods are basically telling the same story, just with different words, sliced and diced a little bit differently, but structure is structure, and a story is a story. It has to have a beginning, middle, and end. It has to have conflict, it has to have a middle twist, and things like that. So this one worked for my brain, and I started to teach it to other novelists, because at the time there was still just the screenwriting guide. So I started to teach how I was using it to other novelists, and that turned into the book, Save the Cat! Writes a Novel. Then I wrote a young adult version of it as well. And I still use it to this day. It's just something that's always made sense to me. Jo: So were you hired by the estate? Blake Snyder died, right? So were you hired to write that, or is that something you arranged? Jessica: It was kind of something that was arranged. I think Blake Snyder Enterprises is the name of the company. Blake Snyder died in 2009, sadly. When I started using the method, I was blogging about it on my blog, and I would share some of my beat sheets of the novels I was writing. The people who had taken over his estate reached out to me and said, “Hey, can you blog for us? Because we don't have a lot of novel content on our blog. We just do screenplay stuff.” And I said, “Of course.” I had a fangirl

How can you get your books surfaced when readers ask an AI what to read next? What are the hallmarks of authors and businesses that last more than a decade in the indie author industry? Ricardo Fayet gives his marketing tips after more than a decade at Reedsy. In the intro, Expanding Your Book’s IP through Merchandising [Wish I'd Known Then]; Guide to writers conferences [Kindlepreneur]; Rick Rubin and Stephen Pressfield on resistance and the muse [Tetragrammaton]; Pulitzer Prize winners disclose AI usage [Nieman Lab]; My new rebuilt fiction site JFPenn.com. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Ricardo Fayet is the co-founder and chief marketing officer of Reedsy, a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes How AI search actually finds and ranks the books it recommends Why keywords and search volume are disappearing as marketing metrics Building an internet footprint so your book is worth recommending Why Claude leans on Goodreads while ChatGPT and Gemini lean on Reddit Product is more important than marketing, and how to find your comp titles Passion, business sense and resilience in the authors who last You can find Ricardo at Reedsy.com. Transcript of the interview with Ricardo Fayet Jo: Ricardo Fayet is the co-founder and chief marketing officer of Reedsy, a marketplace for writers to find vetted freelancers, author training courses, and lots more. He's also the author of How to Market a Book and Amazon Ads for Authors. So welcome back to the show, Ricardo. Ricardo: Thank you, Jo. It's been a while. Jo: It has been a while. As we were saying, it's been a decade, which is crazy, because you and I see each other at events and things. For anyone who doesn't know you— Tell us a bit more about you, where you're from, and also, what is Reedsy these days and how have things changed? Ricardo: Yes, sure. I think I'm hard to dissociate from Reedsy because my only background really is Reedsy. We started Reedsy right after business school for most of the founders. There are four founders, and I'm one of them. We've been going since 2014, so it's been 12 years. We started around the same time, and you started even earlier than we did, but we've had the chance to meet at quite a few conferences since. I think the main thing we're still known for is our marketplace. Since the very beginning, Reedsy is a curated marketplace where authors can come in and look for editors, cover designers, marketers, ghostwriters, literary translators, author website designers, pretty much any freelancer you would ever need to hire throughout your writing career. That's how we started. That's our main source of revenue and our main business. Since then, as you mentioned, we've also added courses, live events, so we've got a membership under Reedsy Learning. The main thing we're proud of right now is our writing tool, Reedsy Studio, because we've been pouring a lot of engineering talent into it over the past five, six years, and I think it's a really cool writing tool that is 90% free. It also does the formatting, so it's a good alternative to Vellum or Atticus for those who haven't purchased those tools. So there's a lot of things that Reedsy does at this point, which always makes it hard for me to describe what we do. Jo: But you generally serve writers. That's probably the crux of it. Ricardo: Exactly, yes. We're mostly at the production stage. The thing we say is we help authors make beautiful books, right? That's a little bit the tagline that applies to 90% of what we do, though we also help a little bit with the marketing side of things. Jo: And then just tell people where your accent is from. Ricardo: So I'm half French, half Italian from my parents, and I was born in Spain. So depending on my mood and the moment, it might be anywhere from French, Italian, Spanish. It's anyone's guess, really, at this point. Jo: Yes, exactly. You've been part of the indie author ecosystem, as you said, since 2014. You're often at the author conferences, and you stay abreast of everything that's going on. So what are the biggest changes you've seen in the industry since you started out? Like you said, you guys came from business school. You chose to come into the industry at a particular point, and yet things have changed. So what do you think are the biggest changes, and how have you seen authors adapt? Ricardo: It's crazy, the amount of things that happened in the past 10 years. Obviously we came into the industry as a result of Amazon launching Kindle Direct Publishing, and then the Kindle Store becoming one of the number one places where people buy books. That's what enabled self-publishing in the first place as an industry, and obviously we wouldn't exist without self-publishing being a thing. But then I think probably one of the biggest changes that happened was the introduction of Kindle Unlimited and various other subscription models. Perhaps as a response to that, afterwards, I would say direct sales is the other massive change that happened in the industry. The ability for authors to sell direct to their readers via their websites, or running Kickstarters, or basically the ability to reach your customers directly. Now, obviously, artificial intelligence is probably the biggest change of them all, not just in publishing, across every industry, but of course it's going to affect publishing very strongly, or it has already started making big waves. So I would say those are the three main changes that we've seen happening in the industry. Jo: Just interestingly, given that you're French, Italian, Spanish, European— Has the pace of change been the same in mainland Europe? Because you and I have also met up at European conferences, but I just get the sense that each individual European country, the UK included, as I include the UK in Europe, goes at a different speed. Ricardo: No, they definitely do. Our market at Reedsy is all in English. We only have an English website, and I would say 70% of our market is US, then 15% UK, and then Australia, New Zealand, et cetera. We do have clients in continental Europe, but they're mostly going to be American or British expats. A lot of retired people who write books and use Reedsy services. I think the main reason for that is that self-publishing as an industry hasn't really grown in Spain, France, Italy the way that it's grown in the US and the UK, probably because these are countries where book buying habits are a lot more traditional. So all my friends from high school and university in France, they all buy books, they all buy paper books. They all buy from bookstores. They don't really buy from Amazon that much. They love the smell of paper, all these sorts of things. So obviously that makes it harder for indie authors in those countries because they cannot place their books in the places where people buy them, which is traditional brick-and-mortar bookstores, or at least it's much harder. So there is an indie movement in those countries, but it's much smaller. I would say Germany is maybe the exception in Europe, where I've seen more and more full-time indie authors, but I don't think it's a market that's comparable even to the UK. Jo: Interesting. Okay, so let's go to marketing, because you love marketing, you have a newsletter about it, and you have a book, How to Market a Book, same title as mine, and we've found each other in our Also Boughts over the years. You have, however, updated yours several times. 2025 was your last update. Mine was 2016, so yours is definitely the most up-to-date one. So what are your thoughts on how authors can reach readers now? And let's split this into two. Let's start with some tips for new authors who just have maybe one book and are really just starting out. Ricardo: Yes, first of all, sorry for stealing your title. Jo: Oh, you know, it's never been a problem. Ricardo: We were trying to come up with something… I know, I know, I know. But still, we wanted something more original, and then we realised that for SEO purposes, that's the title we should really go for. The good thing is, if you search “how to market a book” on pretty much any retailer, you're going to find your book or mine in any order really, but those are going to be the top two books to this day, thankfully, so I'm good with that. I think in terms of marketing tips for new authors who have just the one book, I'd say, despite all the changes in the industry, the basics of marketing still stay the same. One of my big mantras when it comes to marketing is that product is more important than marketing. So having a great book is going to be more important, in my opinion, than being a great marketer. Having a great product. By that, I generally don't talk about literary value or prose or anything like that, just because I'm not a book critic. I'm not an editor. My opinion on whether a book is good or not is worth zero. From a marketing standpoint, for me, a good book is one that resonates with its intended audience. So the first step for newer authors is to basically figure out who they wrote this book for, right? Have an idea of who their target market is. A great way to do that, without en

How can you tell where the real innovation in publishing is happening right now, and why is it emerging from the indie side first? How do you market your own book when you've spent 35 years marketing everyone else's? John Bond talks about Going Indie and what he's learned about authors who last. In the intro, my thoughts on writing with AI, Charles Dickens and encouragement for the 3-year-old dancing to K-Pop at the wedding, UK copyright law, The end of an era — Hugh Howey; Notre Dame, Paris; Today's show is sponsored by Bookfunnel, the essential tool for your author business. Whether it’s delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Check it out at bookfunnel.com/thecreativepenn This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  John Bond is the co-founder of Whitefox, a premium publishing services agency, and has over 35 years in traditional publishing, from bookselling to marketing and management. He's also the co-author of Going Indie: Publishing Your Book Your Way, with James Silver. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Why 2012 was a watershed moment for publishing in the UK Whether the snobbery around self-publishing has finally gone How to co-write a book with someone, and why there's no formula The pride swallowing involved in getting endorsement quotes for your own book The shadow economy of indie sales that no industry chart measures The hallmarks of writers who build a long-term career You can find John at wearewhitefox.com. Transcript of the interview with John Bond Jo: John Bond is the co-founder of Whitefox, a premium publishing services agency, and has over 35 years in traditional publishing, from bookselling to marketing and management. He's also the co-author of Going Indie: Publishing Your Book Your Way, with James Silver. So welcome back to the show, John. John: Thank you, Jo. Thanks so much for having me. Jo: You were last on the show in 2022. You've been on a couple of times, but just set the scene. Tell people a bit more about you and your long background in publishing. John: I suppose I could say I started as a marketing manager at Penguin back in the early 1990s in London, and that role eventually evolved into running sales and marketing, as it often does. I did that at Penguin and at HarperCollins. Then I ran one of the publishing divisions at HarperCollins, including 4th Estate, and published Hilary Mantel and Jonathan Franzen and Chimamanda Ngozi Adichie and others. I left that in 2011 and set up Whitefox in 2012, and it's a classic startup story. It was somebody I worked with at HarperCollins. We sat around a kitchen table, came up with an idea for a business, which was Whitefox, and that's grown into the creative agency that it is today. Jo: So back then, did you think, “I can do this better”? Was that the impetus, “I can do publishing better than Penguin and HarperCollins”? John: No, I thought we would solve a problem. There's something very attractive about that whole startup mentality and beginning something from scratch. I mean, I was in my early 50s. I'd had a long career in traditional publishing. On the plus side, I knew a lot of people, and I thought I could get meetings, people would reply to my phone calls or my emails. On the downside, I didn't necessarily have the energy of a 20 to 25-year-old. I knew a lot of people and I knew quite a lot of things, and I also knew what problems something like Whitefox could solve. We set up with this idea that if we could galvanise and organise the diaspora of freelancers in the publishing space and make them available to anybody that wanted to make a book, that that would be quite a powerful thing. These incredibly creative, wonderful people who were below the radar and were not particularly valued or managed or utilised properly. I thought if we could access that and make that available not just to traditional publishing people who know about these people, but to individual authors, businesses, brands, people that wanted to make a book, and if you added a layer of our expertise from traditional publishing, that could be quite powerful, I suppose. That's what I was thinking back then. Jo: It's funny, though. You said these wonderful freelancers who were not particularly valued or managed or utilised properly. That could also apply to a lot of authors in traditional publishing. John: Totally. Totally. But if I'm honest, I don't think I was thinking about that. What's really evolved since we started, even in that 2011, 2012 period, is so much has happened to independent writers, indie authors. The whole ecosystem has become much more vibrant, and what is accessible to those writers is much greater. I'd like to think we've played a part in that. What that's done is put power back into writers' hands, and that quickly became apparent in the business as a byproduct of what we'd set up. Jo: Yes, and 2012 I do think in the UK was a pivot point, because I got into self-publishing in 2006/2007 when the Americans did with the beginning of the Kindle and the iPhone. Really the American ecosystem grew first. I happened to be in Australia, and so I think I was able to escape the negativity of the vortex in the UK, which took a number more years to embrace self-publishing as a force to be reckoned with as opposed to an embarrassing thing in the corner for vanity press. Do you see 2012 as a changing point in UK publishing? John: I think we'd just come out of the Kindle moment, hadn't we? There were all sorts of conversations going on about how that was going to change things forever. I think no one quite knew what the upshot of that was going to be, but we knew that it was incredibly disruptive. In 2012, Penguin, as it was then, before Penguin Random House, had offered to buy Author Solutions for $115 million, presumably seen as some kind of defensive measure as to what the market was going to evolve into. I think it felt like a real period of change. In the UK, James Daunt took over running Waterstones, and he was then ultimately going to run Barnes & Noble. It felt like a bit of a watershed. I think we were lucky in that sense, that maybe in the UK and in London, what we were creating coincided with an opening up of opportunity and creativity, and people wanting access to more tools to be able to do things themselves. Getting this idea that you invest in your own talent and what that could mean for your ability to do things quicker, better. Some of it was happenstance, but lucky for us. As you say, we then became aware that in a sense a lot of these things had come to fruition earlier on the US side. In London, that whole idea of setting up something that wasn't a traditional rights-owning model, but where you wanted to be working with people creatively, felt actually really exciting and timely. Jo: And when you started to work with independent authors, probably a couple of years after that, you started to work with a lot more indie authors and things really started to change in terms of the business side. Did you feel any of the snobbery from the traditional industry? Like you mentioned, you have a lot of contacts, a lot of connections. I came to your wonderful launch party and there were just people from all over the industry. I wondered if you got any kickback, or if anyone raised their eyebrows a little bit at who you were choosing to work with? John: Oh, definitely. And I would say I really think that's gone. You may think differently, Jo, but from my perspective, I think there has been such an evolution in the nearly 15 years that we've been going. So any of that residual snobbery, looking down your nose at people that were going DIY, producing multiple books, learning from every single publication. We've spoken about this before. I remember you sat on the panel of a FutureBook conference in the UK, which was run by a trade magazine, with this idea of looking at the, in quotes, “digital future of the business.” It felt like there were a lot of things being talked about, but not a lot of action on the traditional side. I suppose some sort of awe that there was some magic going on with people who were making a success of self-publishing. But then quite a lot of people looking down their noses at things that shouldn't get through the gatekeepers. I do think that's gone. Or if it's not completely gone, I can see it on the way out of the door, because there's no room for that when agents are struggling to sell books to publishers because publishers are looking at the next indie author, the next Freida McFadden, the next Sarah J. Maas, the next Rebecca Yarros. So whoever it may be, or wherever they're publishing, whatever they're doing now, wherever they may be, knowing that a lot of those people will already be publishing and be on not their first, second, third or fourth, but potentially their 10th or 11th book. It's a race to see who can help those authors, as a traditional publisher would see it, amplify what they're doing. I think the idea that there's an us and them, if it did exist then, which it certainly did in certain publishing quarters, is gone. I used to go to those conferences, like the FutureBook Conference, and certain publishers would talk about publishing, and when they meant publishing, they meant a really tiny area of quite literary, traditional imprints. That's what publishing meant. They didn't even mean publishing to mean educational publishing, or children's publishing, or

How can content marketing in a tight niche build the audience that launches your book? And how do you decide whether to hand your self-published bestseller to a traditional publisher. Suzanne Smith shares what she learned in four years of going from blog to book deal. In the intro, how to stand out as a writer in the age of AI [Nathan Barry Show; Interview with Nathan Barry]; thoughts on asset maintenance; Goodreads giveaway on Bones of the Deep (Aug 5-20, 2026) This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Suzanne Smith is the founder of The Independent Landlord, and the bestselling author of The Good Landlord Handbook. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes How a free blog in a tight niche built the audience for the book Rewriting the book from scratch when the law changed Why speed made self-publishing the only option Building a paid membership after one audience member asked for it Negotiating a Penguin Random House deal with no agent Using AI as a business sidekick, with a control room and an engine room You can find Suzanne at TheIndependentLandlord.com. Transcript of the interview with Suzanne Smith Jo: Suzanne Smith is the founder of The Independent Landlord, and the bestselling author of The Good Landlord Handbook. So welcome to the show, Suzanne. Suzanne: Thank you. Jo: Oh, there's so much to talk about today. But first up— Tell us a bit more about you and your background, and how you got into property and writing after a legal career. Suzanne: Well, I've always loved reading books. In fact, I recently did a French literature degree as a mature student. Being an author was never in the game plan at all. It's not something that I even thought about. I was brought up in New Zealand, so shout out to all the Kiwis and those across the pond in Australia. The thing about it is, Jo, you've lived there yourself. Kiwis are independent, self-reliant and have this great sense of fair play. So that was a very formative experience for me. We moved back to England when I was 16, and I have become thoroughly anglicised since then, but a Kiwi at heart. I always wanted to become a lawyer. New Zealand in some ways on television is quite American, and there was this American programme called The Paper Chase. It was about all of these students at Harvard studying law, and the professor said, “You come here with a skull full of mush and you leave thinking like a lawyer.” I thought, “Oh, I like the sound of that.” I didn't really know what a lawyer was, but everyone seemed to be very happy that I wanted to become one, and then that was it. Jo: So you went into law, and then how did you get into property? Suzanne: So I worked for 25 years as a solicitor. That's like an attorney if you're American. Started off in a law firm, and then I went into pharmaceuticals and I worked for big companies like what is now GSK, GlaxoSmithKline, and small companies as well. When I started out, it was before the internet, before Google. When you're in house, you're very much a generalist. You do a bit of everything. So you help companies grow their business. You're not business prevention, but you're still bound by the code of conduct for solicitors. You've got this role of keeping the company on the right side of the law. Then I had twins, who were born about five years after I became a lawyer, and I decided to work part-time for a while and did an MBA when they were little, part-time through the Open University. I know Jonathan is doing one at the moment. Jo: Yes. He's finished, so that's exciting. Suzanne: That was transformational for me, because I had probably been thinking a bit too much as a lawyer, and it helped me to broaden my view of the world and understand all sorts of things. Sso I continued going up the greasy pole, and then for my last job, in 2015, I joined a biotech company in Cambridge, England, as general counsel and company secretary. It was a long way from home, about two, three hours' drive from home. So I decided to buy a flat, an apartment, and to stay there in the week. I thought to myself, “Well, when I leave this company, I can let it out as a buy-to-let,” but actually as a landlord. So I stayed there for five years, and then when I left, I let out the property. The reason why I decided to leave law after 25 years, I had what I call a sliding doors moment, like in the film. I was 50. I was on holiday with my husband, and we'd probably had one too many rum cocktails. And he said to me, “Well, what do you want to be doing with your life? What would you do if you could do anything?” I was thinking, “Well, I've done law. I want to do something else now.” I didn't really know what that was, and I'd always been thinking about studying French properly, and that's when I left. So I decided, 18 months later, I left to do a French degree at King's College London, full-time. I was the only old person there with lots of 18-year-olds. When I did that, I was able to cash in my share options because I was a good leaver. I retired, and so I started buying properties to let out and became a landlord, without really thinking too much about it, and I used letting agents. They were fine to begin with, but I didn't really have a game plan or anything like that. What I realised is that when I tried to research things online, I couldn't really find anything that was terribly helpful. It was either quite general or it was very legal. So after a while… I became a landlord in 2019. I had the idea, why don't I set up a blog? And this is August 2022, so just four years ago. My husband came up with the idea of the name, The Independent Landlord, because it's that Kiwi spirit, being very independent. I thought, “Right, I'm not going to charge anyone for it. It's a hobby. It's not a business. I'm going to pay it forward and help, use my legal training, practical legal approach, and practical common sense, by doing this blog.” Almost exactly four years ago, I sent my first newsletter to 13 people. Jo: Woo-hoo. Suzanne: And I sent one last week to over 18,000. So it's been quite a journey. Jo: Wow, this is so great. I love this. There's so much in there. The turning 50 and then doing a degree. My master's in death is a little different to your French literature, but I like it. So I love this, and buying properties, starting it on the side, not a business at first, and growing the audience, and obviously you've put so much work in. Then you decide to write a book. So talk about that, because an online blog, although I'm sure your articles and everything were super useful, it's very different to write a blog than a book. So talk about your challenges in writing. Why did you decide to do a book in the first place? Suzanne: Again, I was an accidental landlord, is what they call it when you let a property when you didn't intend to buy it as a buy-to-let, which I did with my Cambridge flat. And I became, in many respects, an accidental author. So I was having a conversation with my husband again and I was saying I'd done this lead magnet to get people to sign up to my newsletter, and a big new law was going through Parliament at the time, called the Renters Reform Bill, that was going to completely transform the way landlords operate. I was saying to my husband, “Oh, I need to update my lead magnet, a little ebook, to explain the new law.” He looked at me and said, “Well, why don't you do a proper book? Write a book.” This was on the 29th of September, 2023. The reason why I mention that is that I thought, “Wow, what a great idea,” and my head was bursting. I went onto Google, and guess what I downloaded on the 1st of October? Jo: My blueprint? Suzanne: Exactly. I found you immediately, the Author Blueprint, and I downloaded it. I checked: on the 1st of October, 2023. Then I listened to almost… well, I think I went back several years on your podcast, just trying to understand. I'm like that. When I try and do something, I just try and learn everything that there is to know about it. So I started writing the book, and I guess the first challenge was I write quickly, and I'm used to writing for people who aren't lawyers, being in-house. So I thought I needed to have a structure. The structure was easy in many respects because, a bit of business at the end, and then you can go through a tenancy. I thought it was important to have a narrative thread all the way through it, just to bring it together. This is the literature degree coming in here. I thought that the mission for everything I do, the reason why I started doing this, is to help landlords, but also to help the experience of renting that people have in England. It's very specific for English law. And to help improve the private rented sector. So that's why I originally set up my blog for free, and I wanted, when people went onto Google, they could find something sensible and very detailed from me. My blog posts were… Well, I've now got over 400,000 words on my blog, so it's a substantial piece of work that is out there free of charge. So what I decided to do was to bring this narrative thread, I call it the good landlord ethos, to the book. Then I wrote very quickly, and I had a pretty good draft by April 2

How can building an audience in advance help your stories reach the people who make movies? And how can you prove there's demand for your book or screenplay before you've written it? Brooks Elms shares his advice after more than 20 years as a WGA screenwriter. In the intro, what doesn't work for book marketing and what does [Amy Chan SubStack; Unsingle; Rephonic]; Goodreads giveaway for Bones of the Deep; FutureVision XPrize. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Brooks Elms is a WGA screenwriter with over 45 scripts, over a dozen sales, and he has directed two indie features. He is the creator of the Answer the Call system and has trained over 1,000 writers. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes How to see the opportunity in AI when others only see the threat How to test a story with samples, and what a 16-second movie can do Building the trailer before you write the screenplay Letting your audience finance the film once they have validated the idea Why Hollywood still wants existing IP, and what makes them pay attention Feeling safe enough to write the truth, and finding a concrete path forward You can find Brooks on LinkedIn or email him at [email protected]. Transcript of the interview with Brooks Elms Jo: Brooks Elms is a WGA screenwriter with over 45 scripts, over a dozen sales, and he has directed two indie features. He is the creator of the Answer the Call system and has trained over 1,000 writers. So welcome to the show, Brooks. Brooks: Thank you. It's awesome to be here. Jo: Fantastic. So first up— Tell us a bit more about you and how you got into screenwriting. Brooks: I started filmmaking first. A buddy came up to me in high school and said, “Hey, we're making a karate movie, do you want to help us?” I was like, “Oh my God, yes, that sounds amazing.” So next thing I know, I had this karate outfit on, and we were just making this completely ridiculous and totally fun movie, and it was amazing. It was so fun. Then it went to a whole other level when we shared it with a friend, this guy Jay Sharon, and he watched the movie and he laughed so hard he literally fell out of his chair. I was like, “Oh my God,” the fun I had making it could actually transfer to somebody else. I was hooked. So from there I went to NYU film school, and then made a few independent feature films which were good but not great in terms of how they were received. They were great for me in terms of enjoyment, but I knew I needed to iterate faster at that point. So then I was like, “Well, it's expensive and it takes a long time to make a movie,” at least back then. So I pivoted to screenwriting, and pumped out two, three scripts a year, got signed at UTA, got writing assignments, and basically launched a screenwriting career. Then I still tried to get some stuff going, but it's hard when movies are so expensive. It's not hard, it's just that it takes a lot of precision in the marketing, and a lot of conversations to find the right matches to finance something, and you're either interested in doing that or you're not. I just was like, “Well, I'll just mostly write screenplays.” Then I started teaching at UCLA Extension and then coaching after that, along with writing. Then all the way up to the future. What's great about moving forward is that with AI, shot-making is becoming very close to cinematic quality. You can actually match cinematic quality in moments in some genres, but probably by next year. Right now you could actually do a really good horror movie all AI for 10, 20,000 bucks, depending on how much you're doing yourself or getting other people to do. So the economics are going to absolutely explode. So I'm sitting on dozens of scripts that didn't get through the Hollywood packaging bottleneck because they're too expensive, and I now have this giant slate that's ready to go, and I'm just absolutely thrilled. It's been a lifelong dream for me. Jo: Oh, so much to come back on there. Where to start? I do want to talk about what you just said there, sitting on dozens of scripts and now seeing the opportunity. I actually wrote down in my journal about a year ago, I see what's coming with AI, and I think that the best thing I can do is create as much original IP as possible, so that I can make the most of the opportunity ahead. So let's just get into the AI, because a lot of people feel it's a super bad thing. Talk about the opportunities and the attitude that you've got [around AI], and that you've seen others have around this, for what is ahead in a positive way. Brooks: It's fascinating to see how people respond to AI. I wonder, when the printing press rolled around, if there was some sort of backlash. Books must be handwritten. They can't be mass-produced. Here's one of my theories. At a deep psychological level, it's so profoundly powerful that I think the default setting is, “Oh, crap.” When I was a kid, some things were hard, and that power imbalance, when something big, new and powerful comes along: I'm going to get screwed, and so this is somehow a bad thing. I think that's the base psychological thing going on with most of the noise. Obviously there are some legit problems, in terms of copyright infringement from learning models, or from some of the environmental situation. So I'm not saying it's all rainbows and butterflies, but I think 90% of the noise around it comes from a fear of change. Here's the other one—a fear of, “Oh, yikes, I'm going to get taken advantage of somehow by either robots, or the corporations are going to use the robots against me,” or something like that. I have real empathy for me when I feel that way a little bit, but I don't feel it much, and for other people that do feel it. The other thing is, you know what it is? I think they fear their own empowerment even more. I had a therapist who was really good. He said, people aren't so much afraid of failing as they are afraid of succeeding. Because if we fail, we're stuck in act one and we don't go anywhere. The fear is answering the call and going to act two, when everything effing changes in the new world. So I think people are afraid of how goddamn powerful they're going to be when they can have a team of AI agents helping them do everything they want in business or life or whatever. I think it's the same thing with the internet. People are like, “Oh, I don't like social media, blah, blah, blah.” And I get it. There's a lot of noise and a lot of crap. Yet we have access to billions of people, and the algorithms in social media right now I think are level three out of 10. They're just going to get better and better. Even as it is now, if I do a post about something and it gets ignored, that's on me. The algorithms are trying to match me to my people. So if I'm not unique enough and authentic enough and aware enough of how virality works, that's on me, and it's a learnable skill that I can embrace and then change and then get better at. So I think people then resist that change. They resist the empowerment of learning the art of virality, or learning the art of some sort of social media stuff or whatever. The last thing I'll say about this rant is, I don't want to act like I'm the guru on the hill that has all the answers. I refuse calls all the time. I'm scared about all sorts of things. I'm certainly not perfect. I feel frustrated when I'm trying to put my big ideas into action and I can't get this technology thing to work or that one, and I throw tantrums. I'm trying to come at it from a real human perspective, but by and large, I've got stars in my eyes. I'm like, “This is amazing. This is going to be so powerful.” For so many people, you just have to be ready to embrace it and just go along for the ride, because there's going to be some big-ass changes. There already are, and that's going to accelerate. Jo: You mentioned there learning the art of whatever it is. One of the things is, I've spent 20 years, and so have you, learning our craft and our art, and now it can be done very easily. I'm generating video, as you mentioned, which is a craft I haven't spent 20 years on, but now I can generate. So things have definitely changed in that way. Just coming to the screenwriting side. Probably about a decade ago now, I did my first screenwriting course. I've written screenplays. Then I looked at the game you have to play and, like you said, the conversations you have to have, the events you have to go and network at, all the things that you have to do to put a screenplay in front of the right person at the right time. I was like, “I cannot do that. It's just not going to happen. I can't do that along with everything else.” So I put it aside, but now I feel maybe it's time to bring it back because things are changing. So can you maybe talk about, if someone has a screenplay now that they've written, or some IP like a book that they have now— What would you recommend people do in terms of wanting to get that [IP] in front of somebody, or doing something with it themselves? Brooks: It's such a good question. By the way, not even a screenplay—you could do the same things with a novel. Let me try to be succinct here, which is a good challenge for me. A simple way to look at it is, you're giving samples. Let's say it's a lemonade stand, and you

How can organic writing and leaning into the pivot help your stories stand out? And how can you pitch a story as a discovery writer if you genuinely don't know what's going to happen next. Steven James gives his writing tips after more than 20 years as an author. In the intro, Better Than Free in an Age of AI [Kevin Kelly on Tim Ferriss; Kevin Kelly on The Creative Penn]; Future Vision XPrize; A Different Kind of Bucket List. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Steven James is the multi-award-winning and international bestselling author of 21 novels across thrillers, YA, and science fiction, with more than a million copies sold, as well as the author of non-fiction craft books for writers, a writing teacher, and the host of The Story Blender podcast. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes How to lean into organic writing, and what to focus on instead of plot How characters unfold on the page, and why an attitude beats a background Producing an outline for an agent or publisher when you genuinely don't know what happens next Don't pitch the plot, pitch the pivot The four choices you have in every scene, and why logic plus surprise is the engine of story Faith, moral clarity and big questions You can find Steven at StevenJames.net. Transcript of the interview with Steven James Jo: Steven James is the multi-award-winning and international bestselling author of 21 novels across thrillers, YA, and science fiction, with more than a million copies sold, as well as the author of non-fiction craft books for writers, a writing teacher, and the host of The Story Blender Podcast. So welcome to the show, Steven. Steven: Thanks for having me, Jo. Good to be here. Jo: Great to have you on the show. First up— Tell us a bit more about you and how you got into writing and publishing. Steven: Oh, gosh. Well, the thing is, when I was a kid, I fell in love with stories. My uncle would always, whenever we got together for the holidays—Christmas, New Year's and so on—he would take my sister, my brother and myself into a corner of the room while the other adults had coffee, and we would just sit there, and he would get this look in his eye and he'd say, “I'm going to tell you a story.” We were transported to another world. We were swashbuckling with pirates, or facing down a grizzly bear in Alaska, or flying over the desert on a flying carpet, or whatever. I fell in love with imagination and stories and everything. So I started reading as much as I could, mostly short stories. They had a programme at our library called the paperback book exchange, where you bring a paperback book and you leave it, and you can take any one of the paperback books that they had. You could keep it as long as you wanted. If you wanted it for your life, that's fine, or you could just bring it back as soon as you finished reading it. Anyway, I went crazy over the summers reading short stories, mainly. As I got older, I was like, “I think I want to be a storyteller.” So I actually got my master's degree in storytelling. Then I started to travel and tell stories, but I had three little daughters at home, and I was like, “I don't want to be gone 300 days a year when they are growing up.” So I ended up starting to write stories instead of travel, and then it just kind of shifted in that direction. That was in '97. Oh my goodness, that's long. '97, '98. So then I started to write books, and then eventually in 2007, I think, my first novel came out. Now, mainly, I've been writing novels ever since. Jo: It's so interesting. Was it a job, storytelling? Is that what you did before you became a book writer? Or did you have a different job? Steven: I mostly would go to events, conferences, schools and so on, and do a family-friendly storytelling show. So I would tell personal stories, some folktales reimagined. I would go to different events around the country. Mostly it was that. Then I started to shift. I wrote for magazines for a while—80 different magazines I wrote for over those years, a couple of hundred different articles, stories. I was like, “I'm just going to try to make a living telling stories.” So the shift has gone back and forth between actually telling stories and writing stories, but these days, I don't know. I'm still speaking. I'm still out there teaching. Jo: That's so interesting, because it's obviously a completely different thing to tell a story in person than it is to write a story. So when you decided to shift that way, what did you have to learn and unlearn? Because your thoughts on the page are so different to when you can make eye contact with an audience. Steven: That's a good point. I kind of started by telling stories back when I was in college, so I sort of moved from telling to writing. And you're right, there's so much that's lost, whether it's eye contact or pauses. On a printed page, there's always the same amount of space between every word—a space. But when you tell stories, obviously you pause for effect in different places, different areas, and so it's quite different. So if I have an idea for a story, I usually have to decide, is this going to be written or told? And then I do it in that medium. Then if I want to, let's say, tell a written story, I almost have to relearn it, or retell it very differently. You have gestures, body language. All of those things are obviously lost in text, so they are very different. I think for me it's been good, because when I tell stories, I hear different characters speaking, so that when I write, usually dialogue comes fast to me. I can hear what people are saying. I don't always know where they are. I don't always know the setting. I don't even know the scene necessarily, but I can hear the dialogue. Then it also helps me to step into the characters, like when I'm writing different points of view, so that I think I can do a good job of getting into that character's mind, as if I were that person. I think some of that comes from just telling stories. Jo: You've taught so many writers over the years, and it's interesting you said that you hear characters' dialogue. I see visual film in my mind. I don't hear any voice at all. It's all silent. I struggle with dialogue, but I do great world building. Do you find that this really is different by the author? I feel like we fall into these different groups. Steven: Yes, I do. I kind of feel like that's very true as far as what comes first, whether it's a description of a place, whether it's the action. I mean, basically a story has dialogue, narration—or we call it sometimes exposition—and description. Those three things. Every story has those three things, and those are the three that we use to tell a story, a novel. So some people tend to drift into one or the other as sort of their default setting: dialogue, description, or action. That's true. I think also something else that's interesting about writers is they tend to fall into either the camp of being a wordsmith or a storyteller. Not everyone, but I feel like some people are wordsmiths, where I read what they're writing, and I'm like, “Man, this is so powerful, evocative,” whatever. Maybe there's no story there. It's just really interesting writing. Other people just are natural storytellers, and they have to really work on the wordsmithing. I think that's me. I'm more naturally just a storyteller, but it takes me a long time to get the descriptions to where I want them, to choose exactly the right word. That takes me more effort. Some people have to build up the storytelling muscles. I have to build up the wordsmithing muscles. Jo: Well, part of the reason I wanted to talk to you is because you talk about this thing called organic writing in your book Story Trumps Structure, which is out now in a second edition. I call it discovery writing, so similar to you. But most people in the writing community seem to obsess about plotting and planning. So talk about your process of organic writing. You say in the book, “Trust the fluidity of the process.” Tell us more about that. Steven: Well, I remember in high school even, when my teacher got up front and he kind of got this very almost wise look on his face, and he goes, “A story is something with a beginning, a middle, and an end.” I'm sitting there in high school like, “Well, so does a bratwurst. What are you talking about here?” A description of a chair has a beginning, a middle, and an end. The sentence, “Preheat the oven to 450 degrees,” has a beginning, a middle, and an end. My view is that saying a story is something that has three acts is like saying that a pizza is something with three toppings. It might have three. It might have one. It might have five. So the idea for me is not to worry about structure, trying to tick off the boxes of a template, a formula you find online, a fill-in-the-blanks kind of a thing. But instead, to actually look at what lies at the heart of the story—the character, the tension, the struggle, the pursuit, the pivots and plot twists, and the payoff at the end. As you develop those aspects of the story, I feel like you need to worry less and less about following a formula. The more you understand what lies at the heart of a story, I feel like the less you need to plot and the less you need to write by the seat of you

After more than a decade of releasing this show on Mondays, I’m moving it to Wednesdays, and this is the first episode of the new time slot.  On the one hand, this might sound like nothing at all, but it’s also a big deal, for you and for me, and in this episode, I explain why I'm making the change, and past guests give some tips on sustainable creativity for the long term. Joanna Penn is an award-winning New York Times and USA Today bestselling author of thrillers, dark fantasy, short stories and travel memoir under J.F. Penn and also writes non-fiction for authors and hosts The Creative Penn Podcast. Why the podcast is moving to Wednesdays (1) Take time out to question what you’re doing (2) Learn to pivot if you want to keep going long term(3) Set a sustainable pace, and don’t build reader expectations you can’t deliver on (4) Don’t try to do it all, and try to identify the fear that might be driving your choices (5) Question what still serves you, especially as things continue to change(6) Consider different approaches to creativity. It doesn’t have to be every day, or every week(7) Creative humans evolve. Build a body of work for the long term. You can find the backlist episodes at TheCreativePenn.com/podcast, just click into the episode to find the transcript. Why The Podcast Is Moving To Wednesdays, And 7 Tips for Sustainable Creativity Here’s my big news! After more than a decade of releasing this show on Mondays, I’m moving it to Wednesdays, and this is the first episode of the new time slot.  On the one hand, this might sound like nothing at all, but it’s also a big deal, for you and for me!  I know many of you have a routine of listening to the show during a certain thing on a Monday, so I’m sorry to have to disrupt that, and I hope I don’t lose you along the way — although I guess you could just save the episode for Monday!  For me, it’s a much bigger deal, because a Monday show has meant I have often recorded the intro and edited and scheduled the episode over the weekend. The main reason is that I need to record in the mornings when I have energy and when the house is less noisy, since Jonathan is often on the phone since he works from home as well. So I would prepare the episode on Fridays, and I type out this intro before reading it, and source the news and my thoughts and all that — and then I’d record it Saturday morning, or Sunday morning if Saturday was busy — and so recently, I have felt like something has to change.  Moving the show to a Wednesday means that I can prep on Monday and Tuesday, which is perfect.  Its so funny because I agonised over this, in the same way I agonised over changing the theme tune a few years back. Some of you may remember that — and it also turned out to not be a big deal at all. We build things up in our minds and then sometimes the problem can be solved in a different way.  So instead of going to ad hoc episodes, or once every two weeks, I hope that moving to Wednesday makes the show more sustainable again, because let’s face it, there’s a lot going on, and if I did a show every 2 weeks, I might have to make them longer to get through everything!  So, same show, just on Wednesdays from now on. And this change underscores what today’s episode is about: sustainable creativity over the long term.  How do you keep writing, and publishing, and podcasting — and creating for years — and I am now at two decades — without burning out, and without becoming a slave to the algorithm, or the market, or even your own audience’s expectations?  The goal is not to just survive this year’s release schedule, or to keep feeding the machine until you crumble under the speed of it all.  The goal is to still be creating, and still be enjoying it, next month, next year, in five years, in 10 years, in 20, in 30. Who knows how many years we all have left — but for sure, we are NOT machines, we are not AI — and we cannot churn it out – and what is the point of that anyway?  So in today’s show, I’ll share some thoughts and tips from me and also other authors from the show on this topic, and you can find the full episodes in the backlist, and links as ever in the show notes on TheCreativePenn.com/podcast  (1) Take time out to question what you’re doing In early 2024, The Tim Ferriss Show, one of the biggest podcasts in the world, hit its ten-year anniversary with over a billion downloads and over 750 episodes, and Tim decided to take a sabbatical.  He paused the show for four months and seriously questioned whether to continue. Not because it was failing, it was hugely profitable and he enjoyed talking to people, but because the landscape had changed.  Podcasting had gone from a wide-open space in 2014 to a saturated market, and his question wasn’t “can I keep competing?” It was “is this still the game I want to play?”  Just a little note here, I started The Creative Penn Podcast in 2009 when there were even fewer shows so I know a lot about a changing podcast market!  After four months, Tim came back from what he called a sabbatical with a blog post on My New Rules for Podcasting — To Keep Things Interesting. He starts with the sheer number of podcasts, saying, “Having a good show is no longer good enough. Having a great show is no longer good enough. If you want to survive in the mindshare of listeners, you need differentiation.” I think this is true for us as authors as well as podcasters, or YouTubers, or social media, or anything. But the good news is that your differentiation can be you.  Regular listeners will know that I have questioned ending the show over the years, worried that I was no longer useful, or that my voice no longer mattered when there are so many podcasts on similar topics. But after your wonderful feedback, and the fact that the show still gets a lot of downloads every week, and the growth in my Patreon Community, I don’t worry about that anymore. It’s unlikely that any of us will have a podcast as big as Tim Ferriss’s or sell as many books as The Four Hour Work Week, but that’s OK, because we are not Tim.  I am Jo Penn and you’re here because you find my take on the publishing industry is still useful in some way. When it’s not anymore, you will go elsewhere, and I find myself at peace with that.  Back to Tim’s article — he asks some questions of himself, including:If I get to do this for another decade, or had to do this for another decade, what new rules might I create to keep it interesting? Of course, we all have different ideas of what this means for us. And I have already implemented one of these rules, which is that I interview people on topics I find interesting. I frequently get pitched by more famous authors and bigger names, but most of the time I turn them down, and choose to talk to people who are not famous but are more interested in serving you, my audience, because that is the point of this show.  I also have people on that I enjoy talking to, because checking in with my friends while you listen in, can be useful too, since my friends are often authors who’ve been in the industry a while now. I have to make the interviews time that I find interesting or useful or fulfilling as well.  But the point is to stop and take time to consider what might need to change, even if you are really successful. You cannot be a slave to the algorithm, to the media, to your audience, for the long term. You have to put some circuit breakers in sometimes.  It’s the old adage about the small business. You have to work ON in the business, not just IN the business, which means you need to step away.  This does sometimes mean that you have to get away physically. I had this realisation while we were in Bruges in Belgium talking to Jonathan about what changes I could make because I just felt a lack of freedom — and freedom is my highest value, so I really need to honour that.  So, the first question for you is: If you feel like you need a change, if your routines are becoming too much, or your workload is too much, or you are eating into time you need for rest and recovery or family or whatever you need, can you schedule time out to have a think about what you need and how things can change?  You don’t need to burn it all down. You might find the answer is just moving the show from a Monday to a Wednesday!  (2) Learn to pivot if you want to keep going long term I love talking to authors who have been doing this career for a long time, and in December 2025 in episode 839, I talked to Jennifer Probst, the New York Times bestselling romance author of more than sixty books, about why some authors build decades-long careers while others vanish after one breakout.  Jennifer has been through the indie gold rush, the fallout, traditional deals, Kickstarter, all of it, and I asked her how she thinks about how everything keeps changing, and we start with marketing but it goes much further than that.  Writing Free: Romance Author Jennifer Probst On A Long-Term Author Career *** Jo: In terms of how we do marketing, TikTok is still a thing, and we can see maybe generative AI search coming on the horizon and agentic buying. A decade ago it might have been different, more Facebook ads or whatever. Then before that it might have been something else. So there’s always things changing along the way. Jennifer: Yes, there definitely is. It is a very oversaturated market. They talk about, I don’t know, 2010 to 2016 maybe, as the gold rush, because that was where you could make a lot of money as an indie. Then we saw the total fallout of so many different things. I feel like I’ve gone through so many ups and downs in the industry. I do love

What's the difference between a bundle, a box set, an anthology, and a collection? How can being part of an anthology be creatively interesting and useful for marketing? With Jamie Ferguson In the intro, Amazon Kindle increases the 70% royalty share; audiobook marketing tips (Voices by InAudio); The Builder’s Creed [Seth Godin]; Future Vision XPrize; Researching the dark side of travel [Anna Sayburn Lane]; Photos from Bruges @jfpennauthor; Bones of the Deep: A Thriller – J.F. Penn. Today's show is sponsored by Bookfunnel, the essential tool for your author business. Whether it’s delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Check it out at bookfunnel.com/thecreativepenn This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Jamie Ferguson is a fiction and short story author, editor, and publisher, with over 20 anthologies and multiple ebook bundles through her own press. Her latest book for authors is Bundle Up! A Practical Guide to Anthologies and Box Sets That Sell. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes The difference between bundles, box sets, anthologies, and collections Why a multi-author project means lots of people promoting the same book, not just you How to find and pitch for anthology opportunities, and what editors look for in a contributor Contracts, rights, and royalty splits explained for short fiction Why Kickstarter and special print editions are changing the anthology game Inkwren, the publishing management tool Jamie built for backlists and anthologies You can find Jamie at JamieFerguson.com. Transcript of the interview ith Jamie Ferguson Jo: Jamie Ferguson is a fiction and short story author, editor, and publisher, with over 20 anthologies and multiple ebook bundles through her own press. Her latest book for authors is Bundle Up! A Practical Guide to Anthologies and Box Sets That Sell. Just for context too, one of my short stories, “The Dark Queen“, is in the Amazing Monster Tales: Into the Briny Deep anthology. So I'm excited to talk about this today. Welcome to the show, Jamie. Jamie: Thanks for having me, Jo. Jo: Lots to talk about. But first up— Tell us a bit more about you and how you got into writing and self-publishing. Jamie: Well, I wanted to be a writer since I was at least six, maybe before then. So it was just something I always wanted to do, but I always did it on the side. I had a year, many years ago, where I was really busy with work, and I just felt like I didn't write anything the entire year, and I thought, “I'm going to give it up.” Then the next year—that was 2011—I started seeing more about self-publishing, and that really invigorated me and made me feel like, “No, why am I giving up something I've wanted to do since before I went to school?” So I got back into a novel I had worked on years before. I went to a writing workshop with Dean Wesley Smith up in Oregon, back in the day, and then I had my energy back. I've been writing ever since. Still on the side, unfortunately, but someday. Jo: Hopefully! Tell us a bit more about what kind of genres you write. Because balancing your own books with also doing these anthologies and things is quite difficult. Jamie: Yes, it definitely is. I'd say I primarily write contemporary fantasy, but I'll write anything in any genre if I'm really excited about it. I also have a soft spot for Westerns. They take a little more time because I like to research all the facts, but those are really fun to write. Creating anthologies on your own is actually quite a bit of work. One of the things I also do is work with two other authors, DeAnna Knippling and Tami Veldura, and create more anthologies with them. That's really fun because then we can each take a different piece. There's also always somebody to talk to, as opposed to doing it on your own. Jo: Let's start with the terminology, because I definitely struggled with this, and I think people still do. We've got bundles, we've got box sets, we've got anthologies, we've got collections—and are these in ebook, audiobook, or print? Can you start by explaining what all of these words actually mean? Jamie: Yes. In my book I actually use the term “multi-author collection” or “multi-author project”, because there are so many different permutations and it does get confusing. From my perspective, I think of a bundle as a collection. It could be a collection of ebooks. Technically it could be a collection of print books, although people generally use “box set” for that—but then a box set can also be a box set that's all ebooks. An anthology, I usually use for something that's a collection of short stories where there's an editor who's actually edited all the stories. I have had stories in anthologies where somebody didn't edit them, and they would technically be called a curator. So it is definitely confusing. I have not done anything with audio collections, but that certainly is another area that I actually think is pretty interesting. Jo: I also think that a single author… so I've done a short story collection, but an anthology is multiple authors. Is that right? Jamie: Yes. Jo: I think when I came into the indie space, there were a lot more multi-author… we all called them box sets back in the day, when it was just ebooks, right? And now we can actually do boxed sets with boxes through things like BookVault. So it feels like the term “box set” has also gone out of fashion. So if people listening are thinking of doing any of this, you do have to figure out what is the thing you might be signing up for. So let's talk about the multi-author projects, as that's where you specialise. What are the benefits for an author to be involved in a multi-author anthology project? Jamie: The biggest benefit is that you are one of multiple people promoting the same project, whether it's print or ebook or whatever. If I put out a short story collection on my own, I'm the one promoting it, and maybe I can get a couple of other people to write about it, but it's really just me. If I'm part of an anthology with 15 other authors, that's 15 other people who are promoting the same project. That's more newsletters, more Facebook posts, maybe something on their Patreons, whatever it is. You get more synergy, and you get more touch points with potential readers. Then hopefully that translates into sales as well. So that's definitely the biggest part of it—the promotion. Then I also personally really enjoy these types of collections because it's just fun to work with other people. There's a nice energy when everybody's like, “Oh, I put this in my newsletter, and I put this here, and I put this here,” and you feel like you're part of something bigger than just your own piece. Jo: What about the creative benefits? Especially with short stories, often people will write them for a collection or for an anthology project. Jamie: Yes. I've definitely written some stories that I never would have thought I'd write, because somebody I knew asked if I would be interested in being in their collection—whether it's an ebook bundle or a print anthology. So at least for me, that's been really fun. One of the ones that stands out is that I was asked to be in a dinosaur collection once, and I was like, “I don't write dinosaur stories.” And then I did. I set a dinosaur story in London, and it was really fun to write, and I never would have come up with that in a million years. Jo: Let's say we've got 12 authors. They've all written short stories, and now it's in this anthology. But what is the market for these kinds of things? Have you found that there is a readership for short story anthologies that carries over to the author's longer work? Jamie: There is. I like to think of it as: if I have a story in a collection or an anthology—whether it's one I'm editing or somebody else is editing—that's one more place for people to find me. A lot of times anthologies will take reprints as well, like your story. “The Dark Queen”—that was a reprint. We asked if you'd be interested in participating in the Amazing Monster Tales series. And I actually really like printing stories again that have already been published, because there are a lot of stories out there that can be hard to find. Or if it's an older book. I have one author I've known for, like, 30 years. I reprinted one of her stories that was originally published in, I think, 1999, and the anthology it was in was out of print. You couldn't find it, and it was a fantastic story. So it's fun to be able to give new life to those stories and give them more opportunities, and also just have more ways for people to find you. Jo: Yes, I definitely think it's a long game. I don't think appearing in a short story anthology in one particular month is going to mean that your whole back collection just sells, right? Jamie: No, definitely not. It's more about avenues to be found. I know there have been some anthologies that have made quite a bit of money, but in general you're probably not going to make as much money, but you will have those extra places for people to find you. Jo: I always feel like yes, there is maybe a small amount of money, but it is more about almost a marketing thing in itself. So let's say an author is listening and they're like, “Do you know, this sounds like a great idea.” How can they pitch for things like this? How do they find out about opportunities, or get noticed to be

What happens to your creativity when you're in pain or sick, and can you ever get it back? How can you find and sharpen your author voice? J. Daniel Sawyer talks about voice mastery, writing with chronic pain, and building an eclectic author business. In the intro, leaning into your Strengths and deciding what you want to achieve by the end of the year; and Bones of the Deep by J.F. Penn. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  J. Daniel Sawyer is the author of over 30 books across science fiction, fantasy, crime, short stories, and nonfiction, as well as being a podcaster and filmmaker. His latest book for authors is The Pitch-Perfect Author: Voice Mastery for Writers. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes Writing fiction through chronic pain and re-emerging into health after surgery How your physical health shapes (and darkens) your fiction Rebooting an author business around a weekly Substack column What author voice really is, and why it's fundamentally about sound The building blocks of voice: functional vocabulary, dialect, and musicality The “crossing the line twice” trick for hearing your own voice objectively You can find Dan at JDsawyer.net or on Substack. Transcript of the interview with J. Daniel Sawyer Jo: J. Daniel Sawyer is the author of over 30 books across science fiction, fantasy, crime, short stories, and nonfiction, as well as being a podcaster and filmmaker. His latest book for authors is The Pitch-Perfect Author: Voice Mastery for Writers. So welcome back to the show, Dan. Dan: Hello, Joanna. It's good to be back. Jo: Goodness me, you have been on the podcast a few times, but actually, the last time was April 2017, which is crazy. It's nine years ago. When I saw your book, I was like, “I can't believe we haven't talked for that long.” For anyone who doesn't know you, tell us a bit more about— What does your creative and author business look like these days? Dan: Oh, well, these days it's in a state of recovery because it basically ground to a halt while I was dying a few years ago. It turned out I had an organ disease from the time I was a kid that I didn't know about, and it just progressively got worse and worse, putting me in more and more pain. I hit a point around about 2020 or so where I was in so much pain that I couldn't write fiction. I continued to write nonfiction, but when you're carrying around a lot of physical pain, there comes a point where so much of your brain's activity goes into coping with it that you actually lose the ability to model other people's emotional states—or at least well enough to write fiction. So I was very frustrated, and I was despairing that I was ever going to be a novelist again. Then suddenly, what I was sick with went acute. I went to the emergency room, and they're like, “Oh, if you don't have surgery in the next 24 hours, you're going to die.” So I went and got surgery, and there was one bed in the whole state. There was a three-hour drive to get to the one that was available in the time window. I get there. They wheel me into the OR. I wake up afterwards, and I realise that I'm not in pain, and that I had never felt that before in my adult life. Jo: Wow. Dan: Just the walls of my whole reality came caving in. Two weeks later, I was back up and working, and since then I've been slowly reacquiring my ability to write fiction. So now I've got four novels going again, like I used to have going all the time, as well as doing a weekly column and all sorts of other stuff. Jo: I think a lot of people will be interested in this. A lot of writers have chronic pain issues or chronic health issues, and yours sounds like it was a sort of down, down, down, down—and then more of a sudden up. Maybe just talk a bit more, because I feel like a lot of the time people are too hard on themselves about, “Oh my goodness, if I can't write fiction, is it the end of everything?” So how did you adapt to that, with the mental health aspect of dealing with that change in circumstance? Dan: Well, it was happening so gradually, and it happened at the same time that a whole bunch of other weirdly stressful things happened, like COVID and a couple of family emergencies that derailed my whole life for a couple of years. I assumed it was just really bad stress that would pass with time. So I had the despairing feeling, because when you write fiction, it tends to occupy a central place in your self-concept. I'd also been through very tough times before, so I was like, “Well, got through that then, maybe I'll get through this now.” I just made sure to keep writing something, because at least you keep the discipline of the words flowing. There was still thought going on, so I would have ideas for novels and write them down. There were good days and bad days. Occasionally I would sit down and be like, “I feel like fiction today,” and I would write a couple thousand words, and then it would be 10 months before I could do that again. When you work with your mind, it is really easy to develop or sink into the delusion that your mind is not your body. Now, if you're paralysed or you're missing limbs, you can still write—but your mind and your body are a single system, and eventually, if something terrible is wrong with your body, it's going to affect your cognition, your emotive abilities, and all the things that we depend on for creativity. That doesn't necessarily mean that if you're sick or injured, or you've got chronic health problems from birth, that you can't write. It just means that it really is one of the factors that goes into shaping your experience of the world, that goes into shaping the way you process things and they come out on paper. When there's a massive change in your health, it's going to show up in your fiction somehow. If your health goes way down, especially if you get into a lot of pain or you have a terminal illness, your fiction's going to get darker. One of the reasons—I discovered this after I got my surgery—one of the reasons is that the sense of impending doom is actually a medical symptom of organ death. Jo: Well, don't say that to a dark writer like me. I have a sense of impending doom the entire time. Dan: Well, there's a cognitive sense of impending doom that you get if you're modelling systems and you see how things can go wrong. But the sense that you feel the claws of demons grasping at your heart all the time—that can be a medical symptom. So pay attention to that. I didn't know that until afterwards, or I'd have gotten looked at a lot sooner. Jo: That is really interesting. You mentioned there you are reacquiring the ability to write fiction, or that's what you've been focusing on. You also talked about having to reboot the business. So what are some of the concrete things you're doing to rebuild? Dan: Well, the first thing I did is I allowed myself to get talked into doing a weekly Substack column a couple of years ago, and that's worked out really well. Pay is pretty decent. I've been posting most everything for free except for some previews of upcoming books, but I'm now learning the art of paywalling, so that also helps. Getting paid for the weekly column is quite nice, and a side effect is that it does drive people occasionally to the fiction, even though I'm writing nonfiction. It more frequently drives people to the nonfiction books, but it gives me a good place to announce new releases, to promote book bundles, Kickstarters, and all that sort of thing. It's a very good place for that because the people who are subscribing there—especially the people who are subscribing and supporting—are interested enough in what I'm saying that they want my email every week. So it's a good filtering mechanism for building the email list as well. Jo: You used to do a lot of audio. That's how we connected way back, like 17 years ago, I think, when we first connected. So are you still doing a lot of audio? Dan: I am not at the moment. It's not because of a decision to drop the audio. It's because I am now building my house, and I don't have a place that's quiet enough to record dependably. I'm living in a little RV at the moment while I build the house. In the deep winter, everything is quiet enough in the forest to record some things, and so I do audiobooks for clients, and I work on audiobooks of my own that are coming out. It's not quiet enough to podcast, and it's not quiet enough to be recording any other time than when the whole world is asleep. Hopefully by next year I will have the recording studio building built, and then I'll be back at it. Because boy, I miss it. Jo: I know. So you mentioned there bundles and Kickstarters and things, and we reconnected because I bought a StoryBundle, and your new book, The Pitch-Perfect Author, was in the StoryBundle, which was part of why I bought it anyway. So let's get into the book and what's useful. Let's start with— What is author voice anyway, and why is it important? Dan: Author voice. Everything about the way that you write is part of your author voice. The themes that you gravitate to, the way that you turn a phrase, the way that you tell a jok

How do you write about the most painful experiences of your life without being overwhelmed by them? How can timed writing and a braided story help you untangle your hardest stories? With Nicole Walker. The post Writing The Hard Stuff: Turning Difficult Subjects Into Meaningful Prose With Nicole Walker first appeared on The Creative Penn.

What if the real secret to a lasting writing career isn't talent or luck, but learning to thrive in the mess? Why are in-person events worthwhile even if the maths doesn't add up? How do you protect your creativity when the machines never sleep and the community is at one another's throats? With Mark Leslie Lefebvre The post Creative Satisfaction, In Person Print Book Sales, And Author Mindset With Mark Leslie Lefebvre first appeared on The Creative Penn.

How can horror writing help readers — and writers — work through psychological trauma? Why does cross-genre fiction take longer to find an audience, but pay off in the long run? Is running a direct sales store actually worth the inventory, postage, and learning curve? And how can SubStack work for fiction authors? With psychotherapist and award-winning author P.D. Alleva. The post Writing Cross-Genre, Selling Direct, And Serialising On SubStack With P.D. Alleva first appeared on The Creative Penn.

Have you ever lost the joy in your creative work — that sense of fun you had when you were starting out, before the admin and the algorithms drained it away? How do mid-career creatives get it back, and what can a four-year-old teach us about play? Austin Kleon talks about productive procrastination, silly rituals, the case for paper reference books in an AI world, and how his newsletter went from a marketing cost to the day job that keeps the lights on. The post Don’t Call It Art: Rediscovering Creative Joy With Austin Kleon first appeared on The Creative Penn.

How do you write when your heart is broken? How do you go back into the publishing business after years away, knowing it's a very different industry to the one you left? With Jami Albright. The post Writing Through Grief And Rebooting an Indie Author Business With Jami Albright first appeared on The Creative Penn.

How is AI transforming accessibility for indie authors — and why should you care even if you consider yourself able-bodied? What happens when the tools designed to help people with disabilities end up making everyone's creative business better? Jeff Adams, accessibility expert and romance author, explores how AI is opening doors that were previously closed. The post Accessibility And AI: How New Tools Are Opening Doors For Indie Authors With Jeff Adams first appeared on The Creative Penn.

How can you supercharge your creativity in an age when AI is reshaping everything — including how we write, edit, and market our books? What does it look like to use AI as a genuine creative partner rather than a shortcut? And could professional speaking become an income stream that complements your writing career? With James Taylor. The post SuperCreativity And KeyNote Speaking With A Non-Fiction Book With James Taylor first appeared on The Creative Penn.

How can upgrading your verbs transform flat writing into vivid, page-turning prose? Why do so many writing problems turn out to be verb problems — and how can you fix yours? Sarah Kaufman explores the art of the verb and shares practical tips for making your writing stronger, clearer, and more alive. The post Verb Your Enthusiasm: Transform Your Writing With Stronger Verbs With Sarah Kaufman first appeared on The Creative Penn.

Is AI really the end of creativity, or the biggest emancipation of creative energy we've ever seen? How can authors thrive in a time of super abundance, when anyone can make anything? What happens when publishers become technology providers, and agents start shopping for books on our behalf? With Nadim Sadek. The post AI, Creativity, And The Future of Publishing with Nadim Sadek first appeared on The Creative Penn.

How is the German market different to English speaking markets, and why might it be worth looking into translation? What are the best ways to translate, self-publish and market your books in German? With Skye MacKinnon. The post Self-Publishing in German: How to Translate, Distribute, and Market Your Books with Skye MacKinnon first appeared on The Creative Penn.

How can you navigate uncertainty in a constantly changing market? Why is persistence the key to a sustainable creative career? Plus why distribution is so important, and the four ways to monetise your creative work. All this and more with Adam Leipzig. The post Navigating Uncertainty And Fearless Persistence In A Long Term Creative Career With Adam Leipzig first appeared on The Creative Penn.

Kickstarter has become a key part of the author business for those who want to make more money per book, connect directly with readers, and produce beautiful editions they’re proud of. In this episode, I share excerpts from interviews with Oriana Leckert, Head of Publishing at Kickstarter, Russell Nohelty, and Sacha Black, alongside my own […] The post Kickstarter Tips for Authors: Rewards, Shipping, Marketing, and Lessons Learned first appeared on The Creative Penn.

Are you tired of the hustle-harder approach to book marketing? What if a quieter, more creative strategy could work just as well — and feel a whole lot better? How can special editions, physical letters, and library outreach bring readers to your books without the daily grind of ads and social media? Sara Rosett shares […] The post Special Editions, Seasonal Podcasts, and the Art of Low-Key Book Marketing with Sara Rosett first appeared on The Creative Penn.

How can you improve your self-editing process? How can you find and work with professional editors and beta readers? How do you know when editing is done and the book is finished? With Joanna Penn In the intro, Poetry craft and business [The Indy Author Podcast]; A Mouthful of Air; How to get your book […] The post Editing a Novel: Self-Editing, And How To Work With A Professional Editor With Joanna Penn first appeared on The Creative Penn.

What if the source of your best writing isn’t something you control — but something you learn to collaborate with? How can ancient ideas about the muse, the daimon, and creative genius transform the way you approach your work? And what might happen if you stopped fighting the silence and let it become your greatest […] The post Writing At The Wellspring: Tapping The Source Of Your Inner Genius With Matt Cardin first appeared on The Creative Penn.

What does it take to write strong sentences? How do you keep writing when the world feels dark? How do you push past self-doubt, build a sustainable writing practice, and trust that your voice is enough? Anne Lamott and Neal Allen share decades of hard-won wisdom from their new book, Good Writing. In the intro, […] The post Strong Verbs And Hard Truths. Good Writing With Anne Lamott and Neal Allen first appeared on The Creative Penn.

What makes a character so compelling that readers will forgive almost anything about the plot? How do you move beyond vague flaws and generic descriptions to create people who feel pulled from real life? In this solo episode, I share 15 actionable tips for writing deep characters, curated from past interviews on the podcast. The post Writing Characters: 15 Actionable Tips For Writing Deep Character first appeared on The Creative Penn.

How do you capture something as enormous and personal as the feeling of "home" in a book? How can you navigate the chaotic discovery period in writing something new? With Roz Morris. The post Writing Emotion, Discovery Writing, And Slow Sustainable Book Marketing With Roz Morris first appeared on The Creative Penn.

How do you build a creative life that spans music, writing, film, and spiritual practice? Alicia Jo Rabins talks about weaving multiple creative strands into a sustainable career and why the best advice for any creator might simply be: just make the thing. The post Creative Confidence, Portfolio Careers, And Making Without Permission with Alicia Jo Rabins first appeared on The Creative Penn.

How can trauma become a catalyst for creative transformation? What lessons can indie authors learn from the music industry's turbulent journey through technological disruption? With Jack Williamson. The post Post-Traumatic Growth, Creative Marketing, And Dealing With Change with Jack Williamson first appeared on The Creative Penn.

How do you stay audacious in a world that's noisier and more saturated than ever? How might the idea of creative rhythm change the way you write? Lara Bianca Pilcher gives her tips from a multi-passionate creative career. The post Audacious Artistry: Reclaiming Your Creative Identity And Thriving In A Saturated World With Lara Bianca Pilcher first appeared on The Creative Penn.

How do you juggle multiple book projects, a university teaching role, Kickstarter campaigns, and rock albums—all without burning out? What does it take to build a writing career that spans decades, through industry upheavals and personal setbacks? Kevin J. Anderson shares hard-won lessons from his 40+ year career writing over 190 books. The post Managing Multiple Projects And The Art of the Long-Term Author Career with Kevin J. Anderson first appeared on The Creative Penn.

How can indie authors raise their game through academic-style rigour? How might AI tools fit into a thoughtful research process without replacing the joy of discovery? Melissa Addey explores the intersection of scholarly discipline, creative writing, and the practical realities of building an author career. In the intro, mystery and thriller tropes [Wish I’d Known […] The post Research Like An Academic, Write Like an Indie With Melissa Addey first appeared on The Creative Penn.

Could live selling be the next big opportunity for indie authors? Adam Beswick shares how organic marketing, live streaming, and direct sales are transforming his author career—and how other writers can do the same. The post Selling Books Live On Social Media With Adam Beswick first appeared on The Creative Penn.

What if the most transformative thing you can do for your writing craft and author business is to face what you fear? How can you can find gold in your Shadow in the year ahead? In this episode, I share chapters from Writing the Shadow: Turn Your Inner Darkness Into Words. In the intro, curated […] The post Writing The Shadow: The Creative Wound, Publishing, And Money, With Joanna Penn first appeared on The Creative Penn.

How can you build iconic characters that your readers want to keep coming back to? How can you be the kind of creator that readers trust, even without social media? With Claire Taylor In the intro, Dan Brown talks writing and publishing [Tetragrammaton]; Design Rules That Make or Break a Book [Self-Publishing Advice]; Amazon’s DRM […] The post Leaving Social Media, Writing Iconic Characters, and Building Trust With Claire Taylor first appeared on The Creative Penn.

I go through my creative and author business goals for 2026, from leaning into the transformation economy, to what books I intend to write, the podcast, Patreon, and more. The post My 2026 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

I reflect on my 2025 goals, what I achieved, what I didn't, and what surprises came along, as well as a round-up of some of the biggest impactful news items for indie authors in 2025. The post Review Of My 2025 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

How can you be more relaxed about your writing process? What are some specific ways to take the pressure off your art and help you enjoy the creative journey? With Joanna Penn and Mark Leslie Lefebvre. The post The Relaxed Author Writing Tips With Joanna Penn and Mark Leslie Lefebvre first appeared on The Creative Penn.

What does it really take to build a multi-six-figure author business with no advertising? Is running your own warehouse really necessary for direct sales success — or is there a simpler path using print-on-demand that works just as well? In this conversation, Sacha Black and I compare our very different approaches to selling direct, from print on demand to pallets of books, and explore why the right model depends entirely on who you are and what your goals are for your author business. The post Two Different Approaches To Selling Books Direct With Sacha Black And Joanna Penn first appeared on The Creative Penn.

Why do some romance authors build decades-long careers while others vanish after one breakout book? What really separates a throwaway pen name and rapid release strategy from a legacy brand and a body of work you’re proud of? How can you diversify with trad, indie, non-fiction, and Kickstarter without burning out—or selling out your creative freedom? With Jennifer Probst The post Writing Free: Romance Author Jennifer Probst On A Long-Term Author Career first appeared on The Creative Penn.

How can you write science-based fiction without info-dumping your research? How can you use AI tools in a creative way, while still focusing on a human-first approach? Why is adapting to the fast pace of change so difficult and how can we make the most of this time? Jamie Metzl talks about Superconvergence and more. The post Writing The Future, And Being More Human In An Age of AI With Jamie Metzl first appeared on The Creative Penn.

In early November 2025, I attended and spoke at Author Nation in Las Vegas. It was a fantastic conference for authors at all levels, and in this episode, I share my lessons learned and tips from reflecting on the event. The post Lessons Learned From Author Nation 2025 With Joanna Penn first appeared on The Creative Penn.

Why do so many memoir manuscripts fail to engage readers, even when the writer has lived through extraordinary experiences? What's the hidden code that separates a chronological account of events from a compelling memoir that readers can't put down? How do you know when you're ready to write about trauma, and where's the ethical line between truth and storytelling? With Wendy Dale The post Why Structure Matters More Than You Think. Writing Memoir With Wendy Dale first appeared on The Creative Penn.

What happens when your creative dreams collide with the demands of caregiving? How do you keep writing when you're caring for someone full-time? Can you still be a creative person when traditional productivity advice simply doesn't work? With Donn King. The post Creating While Caring With Donn King first appeared on The Creative Penn.

Why does the publishing industry feel more chaotic than ever, and what can writers do about it? How do you know if you're truly burned out or just creatively empty? When should successful authors start saying no instead of yes to every opportunity? Becca Syme shares her hard-won wisdom about navigating burnout, embracing unpredictability, and knowing what to quit (and what not to quit) in your writing career. The post Loki Is In Charge. How Authors Can Thrive In A Time Of Transition With Becca Syme first appeared on The Creative Penn.

How can authors write about climate change without preaching? What happens when your publisher goes under just before your book launch? How do theatre skills translate to better dialogue, readings, and author events? With author and theater director Laura Baggaley. In the intro, Indie presses are in existential crisis [The Bookseller]; what to do when […] The post Performance Tips For Authors, And Writing Climate Fiction With Laura Baggaley first appeared on The Creative Penn.

How do you stand out as an author when thousands of books are published every day? What’s the difference between having a logo and having a real brand that sells books? Is it possible to maintain your authentic voice while appealing to genre readers who seem more loyal to categories than authors? With Steve Brock […] The post Brand Something Beautiful: How Authors Can Stand Out In A Crowded Market with Steve Brock first appeared on The Creative Penn.

How do you know when it’s time to wrap up one phase of your life and move on to the next? What’s the secret to staying connected as a writer when you’re working alone? And if you have multiple passions and endless ideas, how do you actually finish things instead of constantly starting new projects? […] The post How to Pivot Careers, Co-Write Books, And Stay Connected As A Remote Creative With Pilar Orti first appeared on The Creative Penn.

Have you optimized the seven essential elements of your Amazon book page before you even consider marketing? Are you making the most of A+ content, and advertising with Amazon? Amazon Ads expert Geoff Affleck gives his tips. In the intro, potential TikTok US changes [BBC]; Special editions [Written Word Media]; Self-Publishing with Dale Kickstarter books; […] The post Amazon Advertising For Books With Geoff Affleck first appeared on The Creative Penn.

Are you truly procrastinating, or are you protecting yourself from uncomfortable emotions? What if the real reason you’re not finishing your book has nothing to do with laziness or lack of motivation? Colleen Story explores the types of procrastination that keep writers stuck and how you can move past them into success. In the intro, […] The post Overcoming Procrastination With Colleen M. Story first appeared on The Creative Penn.

What are the challenges of writing and publishing books for children? How can you publish high-quality books and still make a profit? How can you market books to children effectively in a scalable manner? Darcy Pattison gives her tips. In the intro, Novel Writing November; Business models and ethics for authors [Self-Publishing with ALLi]; AI-Assisted […] The post Writing, Self-Publishing And Marketing Books For Children With Darcy Pattison first appeared on The Creative Penn.

What if the key to finding your authentic voice as a writer lies in exploring someone else’s fictional world first? How can multi-passionate creators manage multiple brands without losing their sanity? KimBoo York reveals how fanfiction can be a powerful training ground for original fiction, and why being your “weird self” is more valuable than […] The post Writing Fan Fiction, And Multi-Passionate Creativity With KimBoo York first appeared on The Creative Penn.

How do you know when an idea should become a poem or a short story instead of a longer work? How can indie authors publish and market poetry and short fiction in today’s market? Joanna Penn and Orna Ross explore the creative processes, and the business behind writing short-form work, and discuss why being authentically […] The post Writing And Publishing Short Stories And Poetry With J.F. Penn And Orna Ross first appeared on The Creative Penn.

What if you could turn a monthly writing challenge into a successful book collaboration—all while recording the entire creative process as a podcast? What if hand-selling locally sells more books than online marketing? Clay Vermulm talks about his creative and business processes. In the intro, Spotify’s new ‘Follow Along’ Feature for some audiobooks [Publishing Perspectives]; […] The post Writing Short Stories, Publishing Collaboration, And Podcasting, With Clay Vermulm first appeared on The Creative Penn.

What happens when you fall in love with a book that deserves a wider audience but has never been translated into English? How do you navigate international copyright law, multiple publishers, and estate permissions when you have no translation experience? Dani James shares her journey from discovering a powerful Flemish memoir in her childhood home […] The post The Art And Business Of Literary Translation With Dani James first appeared on The Creative Penn.

What marketing principles remain true regardless of the tools you use? What are the different ways you can market your book, whatever your genre? In this episode, I share two chapters from my audiobook, Successful Self-Publishing, Fourth Edition. In the intro, Pricing strategies on The Biz Book Broadcast; What to do Three Years Before your […] The post Book Marketing Tips For Fiction And Non-Fiction Authors With Joanna Penn first appeared on The Creative Penn.

Are you curious about the lives of your ancestors? What secrets might be hiding in your family tree, and where would you even begin to look for them? How do you turn dusty records and vague family stories into a compelling book for others to read? T.L. Whalan shares how she researched and wrote a […] The post Researching And Writing Family History Or Genealogy With TL Whalan first appeared on The Creative Penn.

How do you turn a big-budget TV show idea into an audio drama you can produce yourself? What does it take to create a 10-hour, 30-actor historical drama? And how can guerrilla marketing in airport bookstores help find your audience? Alison Haselden shares her experience of writing and directing Wicked Dames. In the intro, David […] The post Writing And Directing Audio Drama And The Constant Creator Mindset With Alison Haselden first appeared on The Creative Penn.

Are you feeling overwhelmed by the pressure to constantly release new books and battle algorithms? Do you wonder if there’s a more sustainable, low-stress path to a successful author career? Is it possible to focus on art, build a loyal fanbase, and escape the publishing rat race? In this episode, Johnny B. Truant discusses the […] The post The Artisan Author With Johnny B Truant first appeared on The Creative Penn.

Are you struggling to get reviews for your book? Wondering how to navigate the different types of reviews, from customer feedback to professional blurbs? Joe Walters from IndependentBookReview.com gives his tips. In the intro, how important is ‘truth’ in memoir? The Observer on Raynor Winn’s The Salt Path; Raynor’s statement; Memoir controversies [The Guardian]; Tips […] The post How To Get More Book Reviews With Joe Walters first appeared on The Creative Penn.

Have you ever dreamed of turning a passion for storytelling into a profitable, long-term career? How do you build multiple successful author brands without burning out? What marketing strategies actually work in today’s fast-changing industry? Ines Johnson shares her journey and the secrets to her success. In the intro, 5 phases of an author business […] The post Crafting Stories, Finding Readers And Selling Direct With Ines Johnson first appeared on The Creative Penn.

How is the rise of AI changing the world of audiobooks for authors and narrators? Can a synthetic voice ever capture the nuance of human performance, and what does it mean to write for the ear, not just the eye? Jules Horne talks about the seismic shifts in the audiobook industry and how you can […] The post Writing For Audio First With Jules Horne first appeared on The Creative Penn.

Are you looking for new ways to connect with readers and market your books? Have you considered using podcasts but aren’t sure where to start, or if they’re even effective anymore? How can you turn a simple podcast interview into a powerful tool for building your author career? Matty Dalrymple talks about how to leverage […] The post How To Pitch Podcasts And Be A Great Podcast Guest With Matty Dalrymple first appeared on The Creative Penn.

How can you find your voice through writing in different genres and mediums over the years? How can you shift your mindset around book marketing, whatever your age? Betsy Lerner shares her experience of writing and books over decades in the publishing industry. In the intro, Going Local: Authors on the payoffs and pitfalls of […] The post Finding Your Voice, Writing Across Genre And Loving Book Marketing With Betsy Lerner first appeared on The Creative Penn.

How will generative AI change search and book discoverability in the years ahead? How can you make sure your books and your author website can be found in AI tools like ChatGPT? Thomas Umstattd Jr. joins me to discuss Generative Engine Optimisation (GEO) and how it will replace traditional SEO marketing. I first covered this […] The post Book Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr. first appeared on The Creative Penn.

How can you ‘cast a wider net’ and reach more readers with your books? How can you embrace the best of publishing options for your work? JD Barker explains how his publishing business works. In the intro, How Authors Measure Success [Self-Publishing Advice]; Creating through Grief [Go Creative]; Death Valley; Successful Self-Publishing, Fourth Edition; Gothic Cathedrals; […] The post Casting A Wider Net: Author Brand And The Writing Business With JD Barker first appeared on The Creative Penn.

How can creativity be expressed in both writing and music? How can you improve your creativity by being more mindful of your physical body? How can you manage anxiety when speaking or performing? Jennifer Roig-Francoli gives her thoughts in this interview. In the intro, Taylor Swift buys back the rights to her first six albums […] The post Music, Writing, And The Mind-Body Connection With Jennifer Roig-Francoli first appeared on The Creative Penn.

Why is creative control and owning your intellectual property so important for a long-term author career? How can AI tools help you be more creative and amplify your curiosity? Dave Morris talks about his forty-year publishing career and why he’s still pushing the boundaries of what he can create. In the intro, Writing Storybundle; Finding […] The post Crafting Story Worlds, Creative Control, And Leveraging AI Tools With Dave Morris first appeared on The Creative Penn.

How can you embrace the process of change in life and author business, especially in an era of AI? How can you take control of what’s possible and be more comfortable with uncertainty? How can you develop a career portfolio that future proofs you in changing times? April Rinne shares her insights into how we […] The post Embracing Change: How To Flux with April Rinne first appeared on The Creative Penn.

What can prose writers learn from poets about language, line breaks, and punctuation? How can we help people engage with our work in different ways? Abi Pollokoff talks about her advice from poetry. In the intro, how to reframe success as a writer [Ink in Your Veins]; How I Write Podcast with Dean Koontz; Direct […] The post Language, Line Breaks, And Punctuation. Poetry With Abi Pollokoff first appeared on The Creative Penn.

How can you explore the edges of your creativity to find your next becoming? How can you turn the evolution of your life into art? Pia Leichter talks about her creative courage, different ways to rest, and intuitive book marketing in this interview. In the intro, Lessons from Six Years Writing Full-time [Sacha Black]; Reflections […] The post Make Life Your Biggest Art Project: Pia Leichter On Writing, Creative Courage, And Changing Your Narrative first appeared on The Creative Penn.

How can you implement ‘See, Do, Repeat’ in your writing and author business? How can you embrace optimism as a creative entrepreneur and move past fear of judgment to publish your book? Dr Rebecca White shares her journey and tips. In the intro, Short form audio opportunities and tips [Self Publishing Advice]; Wiley’s guidelines for […] The post See, Do, Repeat: The Practice of Creative Entrepreneurship With Dr Rebecca White first appeared on The Creative Penn.

How can you shift your writing and publishing process to focus on YouTube and podcasting as a primary audiobook focus? How can you use AI tools to help you create, publish, and translate your books? Derek Slaton goes into his indie author process. Inspired by Derek, you can now find my audiobooks on YouTube: Books […] The post Expanding Audiobook Revenue Through YouTube And Podcasting With Derek Slaton first appeared on The Creative Penn.

What are the different ways you can distribute and monetise your ebooks and audiobooks through Kobo Writing Life? How can you market them more effectively and reach more readers? With Tara Cremin. In the intro, the potential impact of tariffs and what to do about it [Self Publishing Advice]; Pep talk for authors during chaotic […] The post Ebook Sales, Subscriptions, Audiobooks And Book Marketing With Tara Cremin From Kobo Writing Life first appeared on The Creative Penn.

What’s the difference between telling a story on screen and on the page? How does indie film production overlap with indie publishing—and what can writers learn from the world of filmmaking? Why might a producer choose creative freedom over big studio deals, and what does that mean when it comes to book marketing? Gretchen McGowan […] The post Writing Memoir From A Life In Film With Gretchen McGowan first appeared on The Creative Penn.

What are some ways you can market a book during a launch period using audio, video, and text? What does my JFPenn voice clone sound like narrating the first two chapters of my thriller, Death Valley? J.F. Penn is the Award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, crime, horror, […] The post Death Valley Audiobook Chapters And Book Marketing Tips With J.F Penn first appeared on The Creative Penn.

What’s the difference between writing a book and writing a screenplay? What are the different business models? If you’ve written a screenplay, how can you get it read? TD Donnelly talks about the challenges and rewards of screenwriting, as well as his first thriller novel. In the intro, ProWritingAid spring sales 25% off; Key takeaways […] The post From Hollywood To Novels: TD Donnelly On Screenwriting, Adaptation, and Storytelling That Lasts first appeared on The Creative Penn.

How can we avoid the mistake of comparing our first drafts with the finished books we love? How can we improve our manuscripts? Kristopher Jansma gives his tips. In the intro, Finding your deepest reason to write [Ink In Your Veins]; London Book Fair, AI audio and ‘vibe coding’ [Self Publishing with ALLi]; Pirated database […] The post How Ordinary Drafts Become Extraordinary Books. Revisionaries With Kristopher Jansma first appeared on The Creative Penn.

How can writing help you through difficult times, whether that’s a change you didn’t anticipate or an experience of grief? How can you differentiate between writing for yourself vs. writing for publication? Karen Wyatt gives her tips. In the intro, Amazon opens up AI narration with Audible Virtual Voice on the KDP Dashboard [KDP Help]; […] The post Writing As A Tool For Grief And Dealing With Change With Karen Wyatt first appeared on The Creative Penn.

How can you release more creativity into your writing — and your life? What are some practices to foster creativity in a time of change and overwhelm? Jacob Nordby gives his tips. In the intro, tips for spring cleaning as indie authors; Death Valley – A Thriller Kickstarter; Death Valley book trailer; Footprints Podcast – […] The post Intuition, Journaling, And Overcoming Fear. The Creative Cure With Jacob Nordby first appeared on The Creative Penn.

What are the tropes and reader expectations for action adventure thrillers? Why publish into KU and what are some of the ways to market there? How can travel enrich your writing? Luke Richardson gives his tips. In the intro, ProWritingAid launches their Manuscript Analysis tool; Navigating legal risk in memoir [The Indy Author]; Social media […] The post Writing Action Adventure And Traveling For Book Research With Luke Richardson first appeared on The Creative Penn.

How can you use Kickstarter to help bring your creative vision into reality? What are some of the biggest mistakes authors make? What are some tips to ensure your campaign is a success? Oriana Leckert shares her expertise. In the intro, AI-narrated audiobooks from ElevenLabs will now be accepted on Spotify through FindawayVoices; A Midwinter […] The post Kickstarter For Authors With Oriana Leckert first appeared on The Creative Penn.

How do you keep the happiness and joy in your writing practice, along with managing the business side of being an author? Marissa Meyer gives her tips. In the intro, How authors can price their books for profit [Self-Publishing with ALLi]; How to recover from author burnout [Self-Publishing Advice]; my Brooke and Daniel crime series […] The post The Happy Writer With Marissa Meyer first appeared on The Creative Penn.

Why is ‘story’ more important than ‘writing’? How can you write characters that engage the reader? And how can you sell more books by connecting authentically? Douglas Vigliotti shares his tips. In the intro, Bookshop.org will start selling ebooks [TechCrunch]; LinkedIn for Book Promotion [ALLi]; The Money Making Expert, branding and marketing [DOAC]; 24 Assets – […] The post Aristotle for Novelists, And A Strategy For Selling More Books With Douglas Vigliotti first appeared on The Creative Penn.

How does generative AI relate to fair use when it comes to copyright? What are the possibilities for AI licensing? Alicia Wright shares her thoughts on generative AI for authors. In the intro, Publishing leaders share 9 Bold Predictions for 2025 [BookBub]; OpenAI launches Operator [The Verge]; Bertelsmann (who own Penguin Random House) intends to […] The post Fair Use, Copyright, And Licensing. AI And The Author Business With Alicia Wright first appeared on The Creative Penn.

How can you build a long-term author career with multiple streams of income? How can you use technology for the grunt work and not the fun part of writing? Kevin J Anderson gives his tips. In the intro, has TikTok gone dark? [AP]; BookVault is expanding printing to Australia; GPSR, the EU’s new General Product […] The post Building A Long Term Author Business, Dictation, Kickstarter, and Short Story Collections With Kevin J Anderson first appeared on The Creative Penn.

How can you balance creativity with business in order to have a profitable, long-term author career? What were the successes and challenges of the Author Nation conference? Joe Solari shares his perspective. In the intro, the money episode [Ink In Your Veins]; WISE for multi-currency banking; creative planning tips for 2025 [Self~Publishing Advice]; Surprising Trends […] The post Balancing Creativity With Building A Business, And Author Nation With Joe Solari first appeared on The Creative Penn.

Are you curious about the hidden structures that turn ordinary manuscripts into irresistible page-turning stories? Wondering how to shape your characters, scenes, and chapters so readers can’t put your book down? Kristen Tate shares her tips. In the intro, key book publishing paths [Jane Friedman]; sub-rights and why it’s important to understand how many ways […] The post Writing Tips: Craft, Structure, and Voice With Kristen Tate first appeared on The Creative Penn.

Happy New Year 2025! I love January and the opportunity to start afresh. I know it’s arbitrary in some ways, but I measure my life by what I create, and I also measure it in years. At the beginning of each year, I publish an article (and podcast episode) here, which helps keep me accountable. If you’d […] The post My 2025 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

Another year ends, and once more, it’s time to reflect on our creative goals. I hope you can take the time to review your goals and you’re welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. It’s always interesting looking […] The post Review Of My 2024 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

How can you create when there’s an overwhelming list of things to do and too many competing priorities? How can you balance self-care with achieving your creative goals. In this episode, I’ll share some tips from previous podcast guests to help you step back, reassess your priorities, and hopefully help you let go of at […] The post Creative Clarity: Focus, Self-Care, And A Little Bit Of Tough Love first appeared on The Creative Penn.

How can you write a book proposal that will make a publisher want to buy your book? How can you write a successful non-fiction book that both interests you and attracts a lot of readers? How can you improve your communication in person and online? Charles Duhigg gives his thoughts. In the intro, HarperCollins CEO […] The post Book Proposals, Writing Non-Fiction, And Supercommunicators With Charles Duhigg first appeared on The Creative Penn.

How can you build a scalable business around non-fiction books? How can you turn a book into multiple streams of income? How can you delegate in order to scale? Michael Bungay Stanier shares his thoughts. In the intro, Bookfunnel’s Universal Book Links, and How to Write Non-Fiction Second Edition; ALCS survey results of writers on […] The post Building A Business Ecosystem Around Non-Fiction Books With Michael Bungay Stanier first appeared on The Creative Penn.

How can we write from the perspective of others while still respecting different cultures? How can a children’s book author make money from bulk sales? How is self-publishing in South Africa different? With Ashling McCarthy. In the intro, Spotify for Authors and Katie Cross on self-narration and email marketing; How do I know when to […] The post Writing The Other And Self-Publishing in South Africa With Ashling McCarthy first appeared on The Creative Penn.

How can you manage the competing priorities of an author career? How can you deal with the demons we all have to wrestle with along the way? Tiffany Yates Martin talks about the role of intuition in decision-making, the challenges of feedback and rejection, and the importance of reclaiming creativity during difficult times. In the […] The post The Intuitive Author With Tiffany Yates Martin first appeared on The Creative Penn.

How can you write memoir with deep sensory detail? How does terroir in wine equate to the writer’s voice? How can you manage your online presence while still protecting yourself from the haters? Multi-award-winning wine writer Natalie MacLean shares her tips. In the intro, initial thoughts on Author Nation 2024, photos from Death Valley @jfpennauthor, […] The post Writing Memoir And Dealing With Haters With Natalie Maclean first appeared on The Creative Penn.

What is dark tourism and why are many of us interested in places associated with death and tragedy? How can you write and self-publish a premium print guidebook while managing complicated design elements, image permissions, and more? With Leon Mcanally. In the intro, level up with author assistants [Written Word Media]; and Blood Vintage signing […] The post Dark Tourism And Self-Publishing Premium Print Books With Images With Leon Mcanally first appeared on The Creative Penn.

How do you approach writing a second edition of a non-fiction book? How does self-publishing compare to working with a traditional publisher? Can you build a viable business without active social media use? Gin Stephens shares her tips. In the intro, the end of Kindle Vella [Amazon]; Lessons from week one of the book launch […] The post Self-Publishing A Second Edition Of A Non-Fiction Book With Gin Stephens first appeared on The Creative Penn.

What are some of the key elements in writing horror? How can you be successful writing and self-publishing in the genre? With Boris Bacic. In the intro, ISBNs made easy [Self-publishing Advice]; Written Word Media’s 2024 author survey; Taylor Swift self-publishing [Morning Brew]; Thoughts on audiobooks [Seth Godin]; This is Strategy: Make Better Plans – […] The post Writing Horror With Boris Bacic first appeared on The Creative Penn.

How do you successfully scale an author business? How do you delegate to your team as well as continue to research and write the books you love? With award-winning crime author, Rachel McLean. In the intro, new Kindle devices [Amazon]; new European markets for Spotify audiobooks [Spotify]; customisable audio with Google NotebookLM; Amazon Ads launches […] The post Scaling An Author Business With Rachel McLean first appeared on The Creative Penn.

The Creative Penn Podcast just hit 10 million downloads as reported by my audio host, Blubrry! The podcast is also the main content on my YouTube channel @thecreativepenn, which has had over 3.9 million views, so the total could be closer to 14m. I’m pretty happy with that, so thanks for listening! Here are some […] The post 7 Lessons Learned From Over 10 Million Downloads Of The Creative Penn Podcast first appeared on The Creative Penn.

Can you be successful as an author across different genres and different pen names? How do traditional publishing and going indie compare? How can you diversify into multiple streams of income as an author? With Emily E.K. Murdoch. In the intro, Planning for retirement [Self-Publishing Advice]; my list of money books; Red flags in serialised (and […] The post Writing Historical Fiction And Non-Fiction With Emily E K Murdoch first appeared on The Creative Penn.

How can the ‘hungry author’ mindset help you become more of a successful author? Why do you need to shift your point of view to that of the reader so your book resonates with them? What are some of the key aspects of writing and marketing non-fiction books? Ariel Curry gives her tips in this […] The post Author Mindset, Writing And Marketing Non-Fiction With Ariel Curry first appeared on The Creative Penn.

How can you bring laughter into your books regardless of genre? What are the challenges of writing a novel after an award-winning career as a comedy writer for TV and radio? Dave Cohen shares his lessons learned in this interview. In the intro, how to keep a career fresh over multiple books [Author Nation Podcast]; […] The post How To Make Readers Laugh. Writing Humour With Dave Cohen first appeared on The Creative Penn.

How can you be successful at connecting with readers and selling books at live, in-person events? What are some practical tips as well as mindset shifts that can help you make the most of the opportunities? Mark Leslie Lefebvre shares his experience. In the intro, Beventi for author events, Reader survey results [Written Word Media]; […] The post Selling Books In Person At Live Events With Mark Lefebvre first appeared on The Creative Penn.

Success as an author comes with challenges around managing money, setting boundaries, and living sustainably without burning out. Sacha Black/Ruby Roe talks about her lessons learned after five years as a full-time author entrepreneur. In the intro, Content marketing for authors [BookBub]; Vineyard research [Books and Travel]; AI-generated voice cloning for select US Audible narrators […] The post Pivoting Genres And Growing An Author Business With Sacha Black first appeared on The Creative Penn.

In this solo episode, I talk about my lessons learned from 13 years as a full-time author entrepreneur. You can read/listen to previous updates at TheCreativePenn.com/timeline. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller, dark fantasy, horror, crime, and memoir author as J.F. Penn. She’s also an […] The post Lessons Learned from 13 Years as an Author Entrepreneur first appeared on The Creative Penn.

What needs to go into a training manual if you are teaching physical skills? How can you focus in on your super fans and create only for them, while still making a living from multiple streams of income? Guy Windsor explains more in this interview. In the intro, Amazon celebrates a decade of Kindle Unlimited […] The post Self-Publishing Training Manuals And Focusing On Your True Fans With Guy Windsor first appeared on The Creative Penn.

How can you sell a fiction experience rather than just selling a story? How do our personal obsessions arise in our books, whatever the genre? David Viergutz shares his thoughts in this episode. In the intro, the best marketing investments for authors [Self Publishing Advice]; Abundance mindset for authors [KWL Podcast]; Written Word Media have […] The post Writing Horror And Selling Direct With David Viergutz first appeared on The Creative Penn.

How can you move past your limiting beliefs to find success as an author? How can you successfully self-publish in Germany? Andrea Wilk shares her thoughts in this episode. In the intro, how to cope with writer conferences [Ink in Your Veins]; Author Nation schedule; Conde Nast signs a licensing deal with OpenAI [Hollywood Reporter]; […] The post Author Mindset Tips And Publishing In Germany With AD Wilk first appeared on The Creative Penn.

How can you balance creativity with business when it comes to writing — and filmmaking? How can you access that ‘touch of madness’ in everything you create? How can authors pitch their books for film? All this and more with Larry Kasanoff. In the intro, Paid ads with BookBub, Facebook and Amazon [BookBub]; Blood Vintage […] The post A Touch of the Madness: Creativity In Writing And Filmmaking With Larry Kasanoff first appeared on The Creative Penn.

How are publishers using AI and what are the potential use cases in the future? Why is this an exciting time in publishing for those who use the new tools to expand their creative possibilities? Thad McIlroy and I have a wonderful discussion about the current state of AI in publishing, and where we think […] The post Artificial Intelligence (AI) In Publishing With Thad McIlroy first appeared on The Creative Penn.

How can you write freely and release any blocks that are holding you back? How can you focus on the strengths in your writing and avoid critical voice? Robin Finn gives plenty of writing tips in this interview. In the intro, KDP’s identity verification; Why authors need platforms [Kathleen Schmidt]; Romance genre report from K-lytics; […] The post Heart. Soul. Pen. Find Your Voice on the Page With Robin Finn first appeared on The Creative Penn.

When is it time to leave an unsuccessful series behind and pivot into something new? What is the process of writing to market? Anna Sayburn Lane explores these topics and more. In the intro, help with Amazon KDP Account suspension [Kindlepreneur]; Selling direct to the EU? Thresholds coming in 2025; Some honest thoughts about the […] The post Pivoting Genres And Writing Historical Fiction With Anna Sayburn Lane first appeared on The Creative Penn.

Why is writing emotion so important in our books, whatever the genre? How can we create an emotional connection between our readers and our characters? Roz Morris gives her tips in this episode. In the intro, how to get your indie book into schools [Self-Publishing Advice]; Did my bestselling book turn out to be a […] The post Writing Emotion With Roz Morris first appeared on The Creative Penn.

How can you lean into intuition and curiosity to embrace discovery writing? How might serial fiction fit into your business model? KimBoo York gives her tips and more in this interview. In the intro, BookVault now has integration with PayHip; 7 lessons learned from 5 years writing full-time [Sacha Black, Rebel Author Podcast]; My author […] The post Intuitive Discovery Writing And Serial Fiction With KimBoo York first appeared on The Creative Penn.

How can you make sure your manuscript is ready for submission to an agent — or for publication if you go indie? What are the benefits and challenges of traditional publishing? Will they really do all the marketing for you? Renee Fountain talks about these things and more in today’s interview. In the intro, Referencing […] The post Preparing Your Manuscript For Pitching Agents With Renee Fountain first appeared on The Creative Penn.

Can you have a business with a soul through writing? How does the business of fiction differ from non-fiction? What are some tips for pitching a book for film & TV? All this and more with Aurora Winter. In the intro, 100 book marketing ideas [Written Word Media]; 25 indie authors tips to finding success […] The post Turn Words Into Wealth With Aurora Winter first appeared on The Creative Penn.

How do we write authentic humanity into our books, whether that’s our own experience or a fictional character’s? How can we embrace the challenges of life and the author journey and make the most of the opportunities along the way? Efren Delgado gives his tips in this interview. In the intro, How to plan and […] The post Writing Hard Truths And Tips For Writing Non-Fiction With Efren Delgado first appeared on The Creative Penn.

How can we use AI tools to enhance and improve our creative process? How can we double down on being human by writing what we are passionate about, while still using generative AI to help fulfil our creative vision? Rachelle Ayala gives her thoughts in this episode. Today’s show is sponsored by my patrons! Join […] The post Collaborative Writing With AI With Rachelle Ayala first appeared on The Creative Penn.

What are some of the common fears that writers face? How can we work through them in order to create more freely? Caroline Donahue gives her tips in this interview. In the intro, How to avoid indie author scams [ALLi; Writer Beware]; Financial strategies and mindset [Self Publishing Advice]; Apple Intelligence at WWDC [The Verge; […] The post Writing Through Fear With Caroline Donahue first appeared on The Creative Penn.

What are the pros and cons of selling direct and building an ecommerce business for your books? How can you use click testing on Meta to help refine your creative and book marketing ideas? Steve Pieper explains in this interview. In the intro, The Hotsheet with Jane Friedman; 20 ways you should be using AI […] The post Click Testing Ideas And Selling Direct With Steve Pieper first appeared on The Creative Penn.

What are the tropes of action adventure thrillers? How can you please readers and sell more books? J.F. Penn shares her own tips and also features excerpts from interviews with other thriller writers. J.F. Penn is the award-winning, New York Times and USA Today bestselling author of the ARKANE action-adventure thrillers, the Mapwalker fantasy adventures, […] The post 7 Tips For Writing Action Adventure Thrillers With J.F. Penn first appeared on The Creative Penn.

How can you adopt the seasons of nature in your writing? How can you allow periods of rest as well as abundance? Jacqueline Suskin explores these ideas and more in this interview. In the intro, thoughts on children’s book publishing [Always Take Notes Podcast]; how to market a memoir as an indie author [ALLi]; A […] The post The Seasons Of Writing With Jacqueline Suskin first appeared on The Creative Penn.

How can you plan for success as an indie author even early in your writing career? How can you create multiple streams of income and multiple marketing channels, while still writing your books? Adam Beswick goes into his strategies. In the intro, Kickstarter announces new functionality to help creatives;Watch out for a scam email about […] The post Plan For Success In Your Indie Author Business And TikTok Marketing With Adam Beswick first appeared on The Creative Penn.

How can you outline a story based on a ‘thought dump’ and interweave genre tropes you love to create a successful book? How can you use video marketing to reach more readers, even if you are an introvert? Jenna Moreci gives her tips. In the intro, my new ProWritingAid tutorial; Embracing change and starting over […] The post Outlining Tips And Video Marketing On YouTube With Jenna Moreci first appeared on The Creative Penn.

How can you blend ‘work for hire’, ghostwriting, and being an indie author into a successful hybrid career writing books for children? Aubre Andrus gives her tips. In the intro, Countdown Pages on FindawayVoices by Spotify; the impact of AI narrated audiobooks on Audible [Bloomberg]; Ideas for short fiction anthologies and Kevin J. Anderson’s Kickstarter; […] The post How Writing Work For Hire Books Led To Becoming An Indie Author With Aubre Andrus first appeared on The Creative Penn.

How can you use automation and tools to help you streamline your creative and business processes so you can get back to the writing? Chelle Honiker gives some mindset and practical tips. In the intro, IBPA guide to publishing models; We need to talk about independence [Self Publishing Advice article; my podcast episode with Orna […] The post Using Tools To Automate Your Author Business with Chelle Honiker first appeared on The Creative Penn.

How can you connect to readers in a way that is sustainable for you and effective at selling books? How can you choose the best platform when there are so many options? Dan Blank gives his recommendations. In the intro, TikTok ban signed into law in the USA [The Verge]; No One Buys Books [Elle Griffin]; […] The post Human-Centered Book Marketing With Dan Blank first appeared on The Creative Penn.

How can you build a creative, sustainable career as a ‘mid-list’ indie author? How can you design a business that works for you and your books over the long term? T. Thorn Coyle explains more in this episode. In the intro, BookVault bespoke printing options; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks […] The post The Midlist Indie Author With T. Thorn Coyle first appeared on The Creative Penn.

What can authors learn from the adoption of AI into the music industry? What are some of the ways musicians are making money in the fractured creator economy? Tristra Newyear Yeager gives her thoughts in this interview. In the intro, Draft2Digital announced a retail distribution agreement with Fable [D2D]; Kobo launches a new color e-reader […] The post Generative AI Impact On Creativity And Business In the Music Industry With Tristra Newyear Yeager first appeared on The Creative Penn.

How can you overcome your fears and make a life change towards your dreams? Or tackle the fears that stop you from writing and publishing your book? Rachael Herron talks about creating despite the fear, and getting unstuck in this interview. In the intro, Blackberry movie and IP questions; The Copyright Handbook by Steven Fishman; […] The post Facing Fears In Writing And Life With Rachael Herron first appeared on The Creative Penn.

There are many options for book marketing, so how do you choose the right ones for you? I give my thoughts on the different polarities on the marketing scale to help you figure out what might work for your book, your stage on the author journey, and your lifestyle. In the intro, Storybundle for writers; […] The post Different Ways To Market Your Book With Joanna Penn first appeared on The Creative Penn.

What mindset shift do you need if you want to sell direct? How can you use Meta and AI tools to amplify your marketing? Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. In the intro, how to sell more books at live events [BookBub]; Future of […] The post Tips For Selling And Marketing Direct Using Meta Ads With Matthew J Holmes first appeared on The Creative Penn.

How can you use insights from the Enneagram to help you with a sustainable author career? How can you get past your blocks and move towards success, whatever that means for you? Claire Taylor provides her insights. In the intro, will TikTok be banned in the USA, and how will this impact authors and publishing? […] The post Insights On The Enneagram And Sustain Your Author Career With Claire Taylor first appeared on The Creative Penn.

There are more options for publishing and reaching readers than ever before, and the indie author business models are splintering and diverging, so how do we know which path to follow? How do we deal with the changes due to generative AI, and how do we manage the grief and anxiety about these shifts? Becca […] The post Dealing With Change And How To Build Resilience As An Author With Becca Syme first appeared on The Creative Penn.

How can you create more beautiful print books — and make more money with your products by selling direct? Alex Smith explains how BookVault can help with various options as well as helpful resources. In the intro, audiobooks and AI [Frankfurt Bookmesse]; Artificial Intelligence, Blockchain, and Virtual Worlds by Joanna Penn; Google’s woke AI Gemini […] The post How To Create Beautiful Print Books And Sell Direct With Alex Smith From Bookvault first appeared on The Creative Penn.

How can you write a memoir that is emotionally honest and revealing enough for readers to care, and cope with the inevitable fear of judgment that evokes? How can you write about real places and people in memoir? Why is editing a memoir so challenging and what should you keep in mind around publishing and […] The post Tips On Writing Memoir With J.F. Penn first appeared on The Creative Penn.

How can we focus on the joy of the writing process itself, rather than the outcome? How can we embrace the positive side of being jealous of the success of other writers? How can we deepen our writing with metaphor and sense of place? Co-authors of writing book, Millions of Suns, Sharon and Christine share […] The post The Hard Joy Of Writing With Sharon Fagan McDermott and M.C. Benner Dixon first appeared on The Creative Penn.

How can you pick yourself, rather than wait for someone else to pick you? How can you take control of your independent career and bring your creative vision to life? Jeffrey Crane Graham talks about his experience as an indie filmmaker, with lots of tips for indie authors. In the intro, 6 Types of Submission […] The post Writing And Producing A Micro-Budget Film With Jeffrey Crane Graham first appeared on The Creative Penn.

How do you find the story behind all your stories? Who are you at the heart of your books? Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. In the intro, 20 new miniature books added to Queen Mary’s Dollhouse [BBC]; […] The post Your Author Brand With Isabelle Knight first appeared on The Creative Penn.

What are the benefits — and the challenges — of crowdfunding on Kickstarter? How can you fund successfully, as well as make a profit with your campaign? Paddy Finn gives his tips. In the intro, you can find more selling direct resources here; Streaming due for a streamlining [FT]; Authors Guild explores AI licensing deal […] The post How To Be Successful On Kickstarter With Paddy Finn first appeared on The Creative Penn.

I really enjoyed this laid-back discussion around AI tools as part of the creative book cover design process with James Helps from Go On Write. We discuss how generative AI tools can help make more unique and interesting cover designs, and how designers can have a more imaginative time making them. This episode is supported […] The post A Creative Approach To Generative AI In Book Cover Design With James Helps first appeared on The Creative Penn.

What are the benefits and challenges of selling direct? How can you use limited edition merchandise to add more value to retailers and make more money on a launch? Alex Kava talks about her author business. In the intro, award-winning Japanese writer, Rie Kudan, used ChatGPT to write parts of her prize-winning novel and judges […] The post Direct Sales And Merchandising For Authors With Alex Kava first appeared on The Creative Penn.

How can we move past our fears to write the books that mean the most to us? How can we write unique and compelling characters that keep readers coming back for more in a series? Barbara Nickless talks about mindset and writing craft in this wide-ranging interview. In the intro, Planning for a Creative 2024 […] The post Facing Fears, And Writing Unique Characters With Barbara Nickless first appeared on The Creative Penn.

Wherever you are on the author journey, there are some important questions to consider along the way. Joe Solari outlines a strategic step forward for new authors, midlist indies, and those with ambitious financial goals. Plus, what is Author Nation? In the intro, Top 10 trends for publishing [Written Word Media]; Indie author predictions for […] The post The Next Strategic Step On Your Author Journey And Author Nation With Joe Solari first appeared on The Creative Penn.

Happy New Year 2024! I love January and the opportunity to start afresh. I know it’s arbitrary in some ways, but I measure my life by what I create, and I measure it in years. At the end of each year, I make a photobook, and I publish an article here, which helps keep me […] The post My 2024 Creative And Business Goals With Joanna Penn [Updated] first appeared on The Creative Penn.

Another year ends, and once more, it’s time to reflect on our creative goals. I hope you will take the time to review your goals and you’re welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. In the intro, 2023 […] The post Review Of My 2023 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

In this episode, I reflect on 15 years of TheCreative Penn, and outline how I will reposition myself for the next 15 years of being an author entrepreneur. In the intro, We used to do that [Seth Godin]; Penguin Random House has acquired Hay House [Publishing Perspectives]; Business for Authors; Your Author Business Plan; OpenAI […] The post The 15-Year Author Business Pivot With Joanna Penn first appeared on The Creative Penn.

How will changes to the way people search impact book discoverability? What can authors and publishers do to ensure their books are still found in the new form of generative AI search? While it’s still early days for this technology, I share my thoughts in this article, with the hope that we can surf the […] The post How Generative AI Search Will Impact Book Discoverability In The Next Decade first appeared on The Creative Penn.

Do you want to publish an image-heavy book like a cookbook? How can you navigate the challenges of photography, book design, and publishing choices to make the best product possible? Jane Dixon-Smith shares her lessons learned from her first cookbook. In the intro, Brandon Sanderson’s predictions about publishing [Daniel Greene]; Craig Mod talks about walking […] The post Publishing A Cookery Photo Book With Jane Dixon-Smith first appeared on The Creative Penn.

How might subscriptions help expand your author business ecosystem? What are some tips on encouraging readers to buy direct? Why is the future looking positive for authors in the creator economy? Michael Evans gives his thoughts. In the intro, marketing for multi-genre authors [Self Publishing Advice]; Same as Ever: Timeless lessons on risk, opportunity, and […] The post Subscriptions And The Creator Economy With Michael Evans first appeared on The Creative Penn.

How can you transition into being an author after a long-term career elsewhere? How can you adopt an attitude of service in order to build your network in an authentic manner? Patrick O’Donnell shares his tips. In the intro, Spotify subscribers in the US now have 15 hours of free audiobook listening [The Verge] — […] The post Starting A Second Career As An Author And Networking Tips With Patrick O’Donnell first appeared on The Creative Penn.

How can you shift your mindset from catalog sales to selling direct? How can you reframe the direct author business model to take advantage of creative possibilities for different kinds of products and long-term marketing? Russell Nohelty gives his tips in this interview. In the intro, Top 10 tips for indie authors [Clare Lydon]; 10 […] The post The Mindset And Business Of Selling Books Direct With Russell Nohelty first appeared on The Creative Penn.

How can using Pinterest more like a search engine help you sell more books? What are some of the ways to use Pinterest most effectively for book marketing? Trona Freeman gives her tips. In the intro, KDP announce an Invite-Only KDP Beta for Audiobooks; How to Double Down on Being Human: 5 Ways to Stand […] The post Pinterest For Book Marketing With Trona Freeman first appeared on The Creative Penn.

How can you reinvigorate your writing process, breathe life into your backlist, and prepare your author business for the rollercoaster that is publishing? Tracy Cooper-Posey gives her tips. In the intro, Authors Guild results [The Hotsheet]; more Promo Stacks with Written Word Media; Amazon’s robot [BBC]; Amazon’s generative image AI for products [Venture Beat]; Shutterstock’s […] The post Managing Your Author Business Over The Long Term With Tracy Cooper-Posey first appeared on The Creative Penn.

How do you keep up with everything you need to do as your author business grows? How do you decide what to focus on as the industry changes — and you change, too? Patricia McLinn discusses her challenges with a big backlist of books and a mature indie author business. In the intro, Self-publishing’s ongoing […] The post Stop Trying To Do Everything With Patricia McLinn first appeared on The Creative Penn.

What is soul of place or genius loci and how can you write it in a more immersive way in your books? How can you discover it closer to home, as well as write real settings more authentically, and invent it for your fiction? Linda Lappin gives some tips in this interview. In the intro, […] The post Writing The Soul Of Place With Linda Lappin first appeared on The Creative Penn.

How can you let your creative dark horse run? What is the Shadow — and why explore your Shadow side? This episode features excerpted chapters from the audiobook of Writing the Shadow: Turn Your Inner Darkness Into Words, written and narrated by Joanna Penn, available on Kickstarter until 25 October 2023: www.TheCreativePenn.com/shadowbook (link will redirect […] The post Let Your Dark Horse Run. Writing The Shadow With Joanna Penn first appeared on The Creative Penn.

How can you establish a creative routine that enables you to write the books you want to write without burning out? How can you balance a sustainable work ethic as an author as well as spending time away from the desk. LA Witt talks about her strategies. In the intro, Spotify introduces 15 hours of […] The post Writing Faster Without Burning Out With LA Witt first appeared on The Creative Penn.

As much as we try to plan for things, sometimes life happens and we have to adapt to a new situation. Jessie Kwak talks about adapting to life as a freelance writer and author after being injured, and her tips for managing work and energy. In the intro, I mention Accessibility for All, the interview […] The post Adapting To Change With Jessie Kwak first appeared on The Creative Penn.

How can you create a high-quality photo book and publish it on Kickstarter? How do you market a beautiful, high-value book? Jeremy Bassetti talks about his photo book project, Hill of the Skull. In the intro, Slow release book strategies [ALLi]; Seth Godin on how he is using ChatGPT; Consultants using AI worked faster and […] The post Writing And Publishing A High Quality Photo Book With Jeremy Bassetti first appeared on The Creative Penn.

In this solo episode, I talk about my lessons learned from 12 years as a full-time author entrepreneur. You can read/listen to previous updates at TheCreativePenn.com/timeline. In the intro, Finding readers [ALLi blog]; Writing the Shadow Kickstarter. Today’s show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. […] The post Lessons Learned from 12 Years as an Author Entrepreneur first appeared on The Creative Penn.

What’s the difference between an audio book and an audio drama? What are the steps to write a script and produce it? Joanne Phillips gives her tips. In the intro, Amazon KDP’s new AI content guidelines; AI at the heart of what Amazon does [The Verge]; Writing the Shadow Kickstarter; 1000 Libraries Kickstarter; Today’s show […] The post Writing And Producing Audio Drama With Joanne Phillips first appeared on The Creative Penn.

How can you expand the possibilities of book cover images with AI? What are some of the controversies and how can authors and designers work together with AI tools to create original design? Book cover designer Damon Freeman discusses his views. There are lots of links in the show notes below to specific resources, but […] The post Using AI Images In Your Book Cover Design Process With Damon Freeman first appeared on The Creative Penn.

How might thinking differently help you create clarity in our noisy world? How can you produce a high-quality print book — and successfully fund it on Kickstarter? Holger Nils Pohl discusses these things and more. In the intro, Copyright in an age of AI [Self Publishing Advice, Monica Leonelle, Ars Technica, The Verge, The Atlantic; […] The post Producing Visual, High Quality Books, Thinking Differently, and Kickstarter Lessons With Holger Nils Pohl first appeared on The Creative Penn.

How can you stop self-censoring your writing and share the deepest aspects of yourself with your readers? How can you break poetry out of the restraints that many try to put upon it? Stephanie Wytovich talks about these things and more. In the intro, 5 trends that are shifting the future of publishing with Monica […] The post Writing Poetry In The Dark With Stephanie Wytovich first appeared on The Creative Penn.

How can you build an author business for the long term, and not just for the launch of one book? How do you ensure secure cash flow and profits, instead of focusing on short-term spike sales? Joe Solari discusses key aspects of your author business. In the intro, Kobo Plus expands to audiobooks in Australia […] The post Build A Successful Author Business For The Long Term With Joe Solari first appeared on The Creative Penn.

How can you create a book series that children love — and that you can expand into multiple streams of income? How can you offer a fantastic experience to schools — and get paid well for your time? Tonya Duncan Ellis gives her tips. In the intro, investment firm KKR will buy Simon & Schuster […] The post Publishing Books For Children And Profitable School Visits With Tonya Ellis first appeared on The Creative Penn.

How can AI tools help authors who struggle with energy and time because of disability, chronic pain, health conditions, post-viral fatigue, or other unavoidable life issues? Steph Pajonas explains why AI is important for accessibility and more. Today’s show is sponsored by my wonderful patrons who fund my brain so I have time to think […] The post How AI Tools Are Useful For Writers With Disabilities And Health Issues With S.J. Pajonas first appeared on The Creative Penn.

How can you shift your mindset in order to reach more readers with your books? How can you leverage the tools available for authors to sell more copies? Ricci Wolman from Written Word Media gives her tips. In the intro, The Hotsheet useful newsletter; Book publishing is broken; In the US, the Federal Trade Commission […] The post The Marketing Mind Shift And The Power Of Ad Stacking With Ricci Wolman first appeared on The Creative Penn.

How can you write fast but also make your creative process sustainable for the long term? How can you collaborate effectively with other authors in your genre? Dan Willcocks talks about his creative and business approach. In the intro, Draft2Digital acquires SelfPubBookCovers; Different types of creative energy [Self Publishing Advice]; Twitter becomes X [The Verge]; […] The post Writing Fast, Collaboration, And Author Mindset With Daniel Willcocks first appeared on The Creative Penn.

How can you use what you’re scared of to write better stories that resonate with readers? How can you acknowledge your shadow side and bring aspects of it into the light in a healthy way that serves you and your customers? Michaelbrent Collings talks about his experiences — and you can do my Shadow Survey […] The post Writing From Your Shadow Side With Michaelbrent Collings first appeared on The Creative Penn.

What are the pros and cons of traditional publishing vs self-publishing? How can you combine multiple options for a more creatively satisfying — and profitable — author career? Rachael Herron gives her tips. In the intro, Power Thesaurus and editing tips for audio; How Writers Fail — Kris Rusch; Finishing energy; Sidekick for Shopify; Shadow […] The post Your Publishing Options With Rachael Herron first appeared on The Creative Penn.

How can you exploit the unique in your stories, as well as amp up the conflict? John Gaspard gives writing and creative business tips based on movies and TV. In the intro, Meta launches Threads, the new Twitter-like app — you can follow me @jfpennauthor; Possible Podcast episode with Ethan Mollick; Moonshots and Mindsets podcast […] The post Writing Tips From The Movies With John Gaspard first appeared on The Creative Penn.

Four years ago, in July 2019, I put out a podcast episode that went through the 9 disruptions I saw coming for authors and publishing in the next decade. It turns out that most are happening faster than even I expected. In this episode, Nick Thacker and I discuss some of the main points. In […] The post 9 Ways That Artificial Intelligence (AI) Will Disrupt Authors And The Publishing Industry. An Update With Joanna Penn And Nick Thacker first appeared on The Creative Penn.

How can fiction authors use Sudowrite to assist with writing tasks they need help with? What functionality does Sudowrite have that will be useful to different types of writers? Amit Gupta gives his tips in this interview. I use and recommend Sudowrite as part of my creative process. You can try Sudowrite through my affiliate […] The post Using Sudowrite For Writing Fiction With Amit Gupta first appeared on The Creative Penn.

How can you stand out in a crowded market of non-fiction books? How can you build a business around your central topic? How can you deal with failure to move on to success? Stephanie Chandler shares her experience and tips. In the intro, HarperCollins and KKR make bids for Simon & Schuster [The Hotsheet]; more […] The post The Craft And Business Of Writing Non-Fiction Books With Stephanie Chandler first appeared on The Creative Penn.

How can Bookfunnel help authors reach more readers, sell more books, and sell direct? Damon Courtney outlines features of Bookfunnel that you might not know about. In the intro, Hello Books and Written Word Media have joined forces for promo stacking; Call to Action (CTA) tips [ALLi]; my free Author Blueprint; Bundle for writers [Storybundle]. […] The post How Authors Can Use Bookfunnel To Reach Readers And Sell Direct With Damon Courtney first appeared on The Creative Penn.

What are some of the most effective ways to market your book? What strategies have remained the same despite the rise of new tactics? What are the best ways to reach a Christian audience? Thomas Umstattd Jr. gives plenty of tips in this interview. In the intro, Freedom, fame, or fortune — what do you […] The post Novel Marketing And Christian Publishing With Thomas Umstattd Jr. first appeared on The Creative Penn.

Memoir can be one of the most challenging forms to write, but it can also be the most rewarding. Marion Roach Smith talks about facing your fears, as well as giving practical tips on structuring and writing your memoir. In the intro, Amazon’s category changes [KDP Help; Kindlepreneur; Publisher Rocket]; Book description generation with AI; […] The post Writing Your Transcendent Change: Memoir With Marion Roach Smith first appeared on The Creative Penn.

What are the crucial linchpin moments in your novel and how can you keep a reader turning the pages? John Fox gives fiction writing tips in this interview. In the intro, writing and publishing across multiple genres [Ask ALLi]; Pilgrimage and solo walking [Women Who Walk]; My live webinars on using AI tools as an […] The post Crafting Your Novel’s Key Moments With John Matthew Fox first appeared on The Creative Penn.

How can we write about places that inspire us in an authentic way even when they are not our own country? Tony Park gives his tips for writing setting, and also outlines how his publishing experience has changed over the last two decades. In the intro, KDP printing costs are changing from 20 June; plus, […] The post Writing Novels Inspired By Place With Tony Park first appeared on The Creative Penn.

What are some of the common mental health issues that writers face? How can we use writing to help us process our problems, and turn our life into art through our books? Author and mental health therapist Toby Neal shares her thoughts and tips. It’s Mental Health Awareness Week here in the UK with a […] The post Making Art From Life. Mental Health For Writers With Toby Neal first appeared on The Creative Penn.

AI tools can generate words, but the human intention behind it, as well as the skill of the author, drives the machine. Stephen Marche talks about the creative process behind Death of an Author, 95% written by AI, out now from Pushkin Industries. Today’s show is sponsored by my wonderful patrons who fund my brain […] The post Intentionality, Beauty, and Authorship. Co-Writing With AI With Stephen Marche first appeared on The Creative Penn.

What are the implications of generative AI for the indie author community? How can we make choices for our own creative business while respecting the decisions of others? Dan Wood (Draft2Digital) and Michael Anderle (20BooksTo50K, LMBPN) and I discuss our recommendations for the way forward. In the intro, Ingram Spark offers free title setup and […] The post Generative AI And The Indie Author Community With Michael Anderle And Dan Wood first appeared on The Creative Penn.

What is the AI-Assisted Artisan Author? How can we use AI tools in our creative and business processes while still keeping our humanity at the core of our books? As generative AI development continues apace and new possibilities emerge every week, the focus of AI discussions in the author community has been centered around productivity […] The post The AI-Assisted Artisan Author With Joanna Penn first appeared on The Creative Penn.

How can we build a creative life based on following our curiosity? What are some important attitudes to hold that will help us with a sustainable life and career? Kevin Kelly shares some Excellent Advice for Living. In the intro, author newsletter tips [BookBub]; Mark Dawson’s 20+ year writing journey; Thoughts on 20Books Seville and […] The post Excellent Advice For Living With Kevin Kelly first appeared on The Creative Penn.

How can publicity form part of your book marketing strategy? How can you research the best media and craft a pitch or a press release that might get you and your book some attention? Why is publicity still useful in an age of pay-per-click direct advertising? Halima Khatun shares her valuable tips and experience. In […] The post Book Marketing: How To Get Publicity For Your Book With Halima Khatun first appeared on The Creative Penn.

What are the most important aspects of becoming a successful publisher? Jon Barton talks about his lessons learned and how to avoid the pitfalls. In the intro, Amazon AWS Bedrock for generative AI; Impromptu: Amplifying our Humanity Through AI by Reid Hoffman and co-written with GPT4; reflections on the fantastic 20BooksSpain Seville conference; Ideas and […] The post The Challenges Of Small Press Publishing With Jon Barton first appeared on The Creative Penn.

You cannot see many of the problems with your own writing, as you are so close to the manuscript. ProWritingAid can help you self-edit your work before you take it on to a human editor, so they can focus on the bigger issues. In this episode, Chris Banks, the CEO of ProWritingAid talks about how […] The post How To Use ProWritingAid To Improve Your Writing With Chris Banks first appeared on The Creative Penn.

How can we bring a place alive in our writing? How can we tackle the challenges of writing different types of books at different times in our writing career? Merryn Glover talks about her experience in this episode. In the intro, Kobo launches Kobo Plus in the US and UK; Amazon is closing Book Depository; […] The post Writing Nature Memoir With Merryn Glover first appeared on The Creative Penn.

As generative AI tools continue to expand the possibilities for creators, what does this mean for aspects of copyright? Intellectual property lawyer, Kathryn Goldman, talks about the possible ramifications. In the intro, Ben’s Bites newsletter, Microsoft Co-Pilot for Office tools [The Verge]; Canva Create AI-powered design tools; Adobe Firefly for generative images; OpenAI ChatGPT Plugins […] The post Legal Aspects Of Generative AI And Copyright With Kathryn Goldman first appeared on The Creative Penn.

My Kickstarter campaign for my travel memoir, Pilgrimage, funded within minutes and raised over £26,000 (over US$31,000) for a niche book in a new market. In this episode, I share my lessons learned and tips for a successful campaign. In the intro, I mention the 6 Figure Author Podcast, The Writers Well Podcast, and Reid […] The post Lessons Learned And Tips From Pilgrimage, My First Kickstarter Campaign first appeared on The Creative Penn.

If you want a long-term successful career as an author, you need to learn the craft and the business of writing. Joseph Nassise talks about his writing process, how he diversifies his business across different publishers, different products, and different technologies, as well as how he is embracing new options for his books. In the […] The post Prolific Writing, Diversification, And Using Emerging Technologies With Joseph Nassise first appeared on The Creative Penn.

We all use tools to help us improve our skills, and in this episode, Leanne Leeds explains how she uses the generative AI tool, Sudowrite, to write better books and serve her readership more effectively. In the intro, OpenAI launches GPT4, and how it can be used for accessibility with Be My Eyes. Other tools […] The post Writing Fiction With Sudowrite With Leanne Leeds first appeared on The Creative Penn.

Writers and readers are a diverse bunch, and we all want to do our best to make sure our content is accessible to all. But how do we do that when it seems like a huge (and time-consuming) challenge for an individual creator? Jeff Adams gives some tips for getting started. In the intro, making […] The post Content For Everyone: Accessibility For Authors With Jeff Adams first appeared on The Creative Penn.

What are the core fundamentals of a successful independent author business? How can you focus on writing, as well as sell more books, and stay healthy? Prolific fantasy author Lindsay Buroker shares her tips. In the intro, YouTube gets into audio-only podcasts; Seth Godin’s book marketing for The Song of Significance; How to make more […] The post Writing And Investing For A Long Term Indie Author Career With Lindsay Buroker first appeared on The Creative Penn.

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. It’s possible if you sell direct, as Pierre Jeanty talks about in this interview. In the intro, the author income survey [ALLi]; publishing clauses to avoid [Writer Unboxed; Writer Beware]; copyright registration for AI-assisted comic […] The post How To Build A Seven Figure Book Business Selling Direct To Readers With Pierre Jeanty first appeared on The Creative Penn.