SHeCOMMERCE

Episode 29: Cannes Confidential with NIQ's Liz Buchanan & Emilie Darolles The Commerce Revolution: AI, Agentic Shopping & the Future of Global Retail The future of commerce isn't coming—it's already here. Recorded live from Cannes Lions as part of our Cannes Confidential series, Cristina and Jacqui sit down with two of the industry's most influential leaders: Liz Buchanan, President of North America at NIQ, and Emilie Darolles, President of Western Europe at NIQ. Together, they unpack the biggest transformation commerce has seen in decades—and why AI isn't simply changing marketing, it's redefining how consumers discover, decide, and buy. From the rise of agentic commerce and AI-powered shopping assistants to collapsing purchase funnels, retail media evolution, and the collision of East and West commerce models, Liz and Emilie offer an insider's view of where the industry is heading—and what leaders need to do now to stay ahead. But this conversation goes beyond technology. They explore why strong data governance—not shiny AI tools—will separate winners from followers, why authentic brands will outperform algorithmically optimized ones, and why the smartest companies are investing in their data foundations before chasing the next innovation. As two women leading NIQ's largest global regions, Liz and Emilie also share powerful leadership lessons on clarity, transparency, empowerment, and creating opportunities for the next generation of female leaders. In this episode, we explore: Why AI is collapsing the traditional consumer journeyWhat agentic commerce really means—and why every brand should be paying attentionThe critical role of data quality in an AI-first worldHow Asia is reshaping the future of global commerceWhat's next for retail media and measurementWhy brand authenticity matters more than ever in an algorithm-driven marketplaceLeadership lessons from two women shaping the future of global commerceIf you've been wondering how AI will transform commerce beyond the hype, this is the conversation you don't want to miss. Because the future won't belong to the companies experimenting with the most AI. It will belong to the ones that know their consumers best. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

From Ambition to Authority: Kelly Miller on Women, Commerce, and Owning the Room at ANY Age What happens when you're leading at the highest levels... before people think you're "old enough" to be there? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Kelly Miller, SVP, EMEA at Flywheel, for an honest conversation about building authority, navigating bias, and redefining what leadership looks like for the next generation of women. Kelly shares the lessons that shaped her—from growing up in a household led by a fiercely independent mother to leading one of the world's most complex commerce regions. Along the way, she dismantles outdated ideas about age, confidence, and executive presence, proving that leadership isn't measured in years—it's measured in impact. Together, they unpack: Why "you're too young" or "you're not seasoned enough" isn't feedback—and how to ask for feedback that actually helps you grow.Anne Hathaway's powerful perspective on overcoming imposter syndrome through preparation, not perfection.Why authentic leadership doesn't mean bringing your whole self to work—but your best self.How vulnerability can strengthen trust, teams, and performance.What it really takes to lead through constant change ("Just another week, another change.")The slow—but meaningful—progress being made in gender equity, pay transparency, and representation.Why success should never come at the expense of doing work you genuinely love.Kelly also shares the personal mantra she relies on before stepping into high-pressure moments: "I'm good at my job, and I know what I'm doing."It's a simple reminder that confidence isn't something you're given—it's something you build. Whether you're an emerging leader, an experienced executive, or someone questioning whether you're ready for the next opportunity, this episode is a masterclass in preparation, resilience, authenticity, and owning your seat at the table—at any age. Because at SHeCOMMERCE, we believe leadership isn't about waiting for permission. It's about showing up prepared, speaking up with purpose, and lifting others as you climb. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

🎙️ Canapés from Cannes: The Hot Takes Everyone Was Talking AboutWhat happens when you gather leaders from agencies, brands, financial services, and media coaching on the Croisette? You get a refreshingly honest pulse check on where our industry is headed. In this special Canapés from Cannes mini episode, Cristina and Jacqui caught up with Claudia Johnson and Sebastian Flynn from Omnicom, Marta Saunders and Melanie Samarasinghe from Chase Media Solutions, Francisco "Pancho" Cárdenas from Avocados From Mexico, and Emmy Award-winning broadcaster and executive coach Jane Hanson to capture their unfiltered hot takes from Cannes Lions. While the temperatures were soaring, so were the conversations. A few themes rose above the noise: 🤝 Collaboration is replacing competition. Claudia Johnson and Sebastian Flynn from Omnicom reflected on how commerce continues to mature, with organizations recognizing that success requires greater collaboration across disciplines. As new technologies emerge, the challenge isn't just adopting them—it's cutting through the complexity they can create. 🎥 Authenticity needs a reboot. From Chase Media Solutions, Marta Saunders declared that we desperately need a new word for "authentic." Creator influence isn't a trend—it's the new reality. Melanie Samarasinghe expanded on that thought, highlighting the rise of sports creators, the growing importance of trust in an AI-driven world, and reminding us that despite the technology, our industry is still powered by great people and meaningful relationships. 🤖 AI conversations are finally getting more nuanced. Francisco "Pancho" Cárdenas of Avocados From Mexico offered one of the week's most balanced perspectives. Rather than framing AI as something that will replace creativity, he sees the conversation shifting toward how it can enhance it. The industry's most valuable discussions are no longer about choosing sides—they're about embracing thoughtful debate, experimenting with new possibilities, and redefining what success really looks like. Even traditional media metrics are being challenged as marketers seek measures that capture real business impact, not just impressions. ✨ Inspiration is still the greatest takeaway. Jane Hanson reminded us that beyond the keynotes, the parties, and yes...the long lines in the Cannes heat, the real value comes from the people. New conversations spark new ideas, and those moments of inspiration often become the catalyst for what's next. Our biggest takeaway? This year's Cannes felt less about having all the answers and more about asking better questions. How do we build trust in an AI-powered world? How should we redefine success beyond traditional metrics? How do creators, brands, agencies, and platforms work together instead of apart? Those are exactly the conversations we're excited to keep having on SHeCOMMERCE. Because the future of commerce won't be built by one perspective—it will be built through many voices, healthy debate, and a willingness to evolve together. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Episode 26: Retail Media 3.0 – Building the Infrastructure Behind the Future of Commerce Live from Cannes Lions with Regina Ye, Founder & CEO, Topsort Retail media has officially grown up—but is the industry ready for what comes next? Recorded live from Cannes Lions, Cristina and Jacqui sit down with Regina Ye, Founder & CEO of Topsort, to unpack what they believe is the next evolution of commerce: Retail Media 3.0. While much of the industry is focused on new ad formats and AI buzzwords, Regina challenges the conversation entirely. Instead of asking what's the next shiny object?, she asks a far more important question: What infrastructure do we need to build for the future of commerce? From machine learning and AI optimization to agentic commerce, auction technology, and the democratization of retail media, Regina shares why the next era won't be won by the companies with the biggest budgets—it will be won by those building the smartest systems. Together, the conversation explores why retail media must evolve beyond sponsored products and display advertising into an intelligent, connected ecosystem capable of adapting to whatever comes next. Whether that's AI-powered shopping assistants, autonomous buying agents, or entirely new commerce experiences, success will depend on technology that's designed around decision-making—not just advertising. But this episode isn't just about technology. As one of the few female founders leading infrastructure innovation in ad tech, Regina opens up about navigating a traditionally male-dominated industry with authenticity instead of conformity. She shares candid advice for women building businesses, discusses the importance of unwavering self-belief, and explains why trying to fit in is often the biggest mistake founders make. One of our favorite takeaways? "Don't care. Be yourself. Believe aggressively in yourself." It's a refreshing reminder that leadership doesn't require becoming someone else—it requires doubling down on who you already are. In this episode, we discuss: Why today's retail media landscape still favors early adopters—and what needs to changeWhat defines Retail Media 3.0 beyond sponsored products and display advertisingWhy AI should become the invisible infrastructure powering commerce, not just another featureThe rise of Agentic Commerce and how autonomous AI agents could fundamentally reshape shopping experiencesWhy measurement, transparency, and performance remain the true currency of retail mediaHow retailers and brands can prepare their technology stacks for the next generation of commerceThe critical role auctions, ad serving, and machine learning will play in future retail ecosystemsRegina's leadership journey as a female founder in one of tech's most complex industriesPractical advice for women building careers in technology, commerce, and entrepreneurshipRegina's predictions for where AI-powered commerce will be by 2028—and why the next few years will redefine the industry.Memorable Quotes: "Retail Media 3.0 is less about the formats and more about the intelligence behind them." "Keep your eyes on the prize—performance still matters." "If you don't believe in yourself, who's going to believe in you?" "I would love to see the future win instead of people going back to what's comfortable." About Regina Ye: Regina Ye is the Founder & CEO of Topsort, an AI-first retail media infrastructure platform helping retailers and marketplaces build scalable, performance-driven advertising ecosystems. Under her leadership, Topsort is democratizing access to enterprise-grade retail media technology, enabling businesses of all sizes to compete through intelligent automation, machine learning, and commerce optimization. If you're wondering where retail media, AI, and commerce are heading next, this conversation offers both the technical vision and the leadership perspective shaping the industry's future. Because at SHeCOMMERCE, we believe the future isn't built by the loudest voices. It's built by the people quietly creating the infrastructure that changes everything. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Own Your Audience: Why Brands Can't Rent Their Customers Anymore | Featuring Preeya Goenka, Chief Customer Officer at beehiv In a world where algorithms change overnight, AI is reshaping discovery, and social platforms control who sees your content, one question has never been more important: Who actually owns your customer relationship? Recorded live from Cannes, Cristina Marinucci and Jacqui Dynowski sit down with Preeya Goenka, Chief Customer Officer at beehiv, to unpack why the future of commerce belongs to brands that own—not rent—their audience. Preeya shares why newsletters have become one of the fastest-growing strategic assets for brands, creators, and publishers alike, explaining how email remains one of the few channels where businesses truly control the customer journey—from content creation and distribution to engagement and long-term loyalty. Together, they explore why many brands are still overly focused on customer acquisition while neglecting retention, why repeat purchase may be the most valuable growth metric, and how meaningful customer relationships are built through relevance, consistency, and trust—not simply discounts or promotions. The conversation also dives deep into AI's rapidly evolving role in marketing. Rather than replacing people, Preeya argues that the greatest opportunity lies in using AI to amplify human creativity, strengthen personalization, and help brands create memorable customer experiences without losing authenticity. Listeners will also hear candid perspectives on: Why platform dependency has become one of the biggest risks facing modern brandsThe resurgence of newsletters as powerful storytelling and commerce channelsThe future of creator businesses and why quality audiences outperform vanity metricsWhat true personalization looks like—and where brands continue to miss the markHow data can become a competitive advantage when paired with thoughtful customer experiencesWhy every company is becoming a media companyLeadership lessons from scaling one of the fastest-growing creator platformsThe importance of mentorship, confidence, and speaking up as women advance into leadership rolesThe episode closes with an honest discussion about confidence, imposter syndrome, and why women shouldn't wait until they feel "100% ready" before pursuing the next opportunity. Preeya shares practical advice on advocating for yourself, building influence, and finding your voice—even when you're not the loudest person in the room. Whether you're leading a consumer brand, building a creator business, growing a newsletter, or navigating leadership in today's AI-driven landscape, this conversation offers practical insights for creating stronger customer relationships that last beyond the next algorithm update. Because in today's commerce landscape, the brands that own their audience will ultimately own their future. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What’s really holding brands back in modern commerce? According to Cara Pratt, it’s not a lack of data. It’s a lack of alignment. In this CANNES Confidential episode of SHeCOMMERCE, Cristina and Jacqui sit down with Cara Pratt, President of Global Retail & Media at Circana, for a candid conversation about the future of commerce, retail media, and what it actually takes to turn data into growth. Cara gets real about the biggest mistake brands are still making: measuring in silos, organizing in silos, and expecting connected outcomes from disconnected teams. From retail media fragmentation to the rise of social commerce, TikTok Shop, and the agentic future already taking shape, this episode is a masterclass in why connected intelligence beats fragmented dashboards every time. But this conversation doesn’t stop at commerce strategy. Cara also shares the leadership lessons behind building and scaling new businesses inside legacy organizations, what she’s had to unlearn as a leader, and her advice for the next generation of women in CPG: speak early, say yes, and find sponsors—not just mentors. In this episode, we get into: Why most companies still aren’t actually doing end-to-end commerceThe real problem with retail media today: fragmented measurement and disconnected incentivesWhy brands need to stop obsessing over channels and start organizing around business outcomesHow TikTok Shop is reshaping discovery, influence, and conversion—especially in beautyThe thin line between personalization and intrusion, and why trust is the new currencyCara’s take on agentic commerce and why metadata, taxonomy, and data quality will define who wins nextLeadership at scale: what to unlearn when moving from startup mode to scale-up leadershipCara’s advice for women building their careers: be bold, use your voice, and build sponsorshipWhy listen? Because this episode calls BS on the idea that more dashboards = better decisions. Cara makes the case for a smarter, more human model of commerce—one where data doesn’t just report performance, it drives action. If you work in CPG, retail media, commerce strategy, shopper marketing, data, or brand leadership, this one will hit home. Bold Brands. Fierce Women. One Sisterhood SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What happens when two ambitious people build careers, raise a family, chase big dreams, and somehow still genuinely like each other? In this candid and laugh-out-loud episode of SHeCOMMERCE, Cristina and Jacqui sit down with Danny and Mandy Silverman to unpack the real story behind the "power couple" label.  Spoiler alert: it's less about perfection and more about partnership. From college sweethearts to navigating nearly three decades of marriage, Danny and Mandy share the communication habits, leadership lessons, parenting realities, and mutual support systems that have helped them thrive through career growth, family life, entrepreneurship, and everything in between. Danny opens up about leadership, allyship, and why some of the best leaders aren't the loudest voices in the room. Mandy shares her journey as a creator, entrepreneur, and soon-to-be published cookbook author, offering an honest look at the chaos, creativity, and resilience required to build a personal brand while balancing family life. Together, they discuss: • Why successful partnerships aren't about keeping score • The importance of communication, trust, and shared accountability • What parenting teaches you that no leadership course ever can • The reality of balancing demanding careers under one roof • How support shows up during the hardest weeks—not just the easiest ones • Leadership, allyship, and creating opportunities for others to succeed • Why "having it all" looks different for every family The episode is packed with humor, heart, practical wisdom, and more than a few moments that will leave you rethinking what partnership really means. And yes, you'll also hear why Danny has earned the title of "Retail Media Nostradamus" and how Mandy's social content empire—and upcoming challah cookbook—continue to inspire thousands. Follow Mandy on Instagram: @mandyliciouschallah Check out Danny's weekly eCommerce newsletter: https://www.linkedin.com/newsletters/7332937556671545346/ Because at SHeCOMMERCE, we're not just talking business—we're talking about the people behind it. The relationships, the sacrifices, the support systems, and the lessons that help us build careers, families, and each other up. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

🎙️ SHeCOMMERCE Podcast: Andrew Pearson on Fatherhood, Allyship, Creativity & the Future of Work In this special Father's Day episode of SHeCOMMERCE, Cristina and Jacqui welcome a guest who knows a thing or two about navigating strong women, bold opinions, and high-performance environments—both at work and at home. Joining us is Andrew Pearson, award-winning creative leader, content strategist, storyteller, proud girl dad, and one of the industry's most respected creative minds. What started as a playful look into life as the only man in a household full of women quickly evolved into a powerful conversation about leadership, allyship, creativity, and the future of work. Andrew shared candid lessons from raising three daughters, reminding us that confidence, resilience, and self-belief aren't qualities we should be teaching girls someday—they're qualities many young girls already possess if we're willing to nurture them. He spoke openly about the realities of blended families, the importance of showing up consistently as a parent, and why trust is earned through presence, not authority. The conversation also explored the role men play in advancing equality in the workplace. Andrew challenged leaders to recognize the invisible labor many women carry beyond their jobs and reflected on the importance of creating opportunities based on merit—not outdated assumptions or unconscious bias. On the commerce side of SHeCOMMERCE, Andrew took us inside his remarkable career journey—from agency copywriter to leading creative strategy for some of the world's most iconic brands. He shared why understanding the entire marketing ecosystem—from top-funnel storytelling to shopper marketing and conversion—is more important than ever, especially as AI reshapes the creative landscape. One of the most compelling themes of the episode was this: technology may change how we work, but curiosity, empathy, creativity, and human connection remain irreplaceable. Whether discussing leadership, parenting, or the future of advertising, Andrew's message was clear: the strongest leaders don't just tell people what to do—they show up, listen, learn, and help others recognize their own potential. A fitting Father's Day reminder that allyship isn't a title. It's a practice. Because the future of commerce isn't just being built by strong women. It's also being shaped by the men who champion them. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

AI Isn't the Strategy. Reinvention Is. | Featuring Lauren Livak Gilbert What happens when one of the sharpest minds in digital commerce joins SHeCOMMERCE? You get a conversation that challenges the way we think about AI, organizational transformation, leadership, and the future of work. This week, Cristina and Jacqui kick off the episode with some real talk on leadership, ambition, and the double standards women still face in business, inspired by Netflix's Ladies First. They also spill the tea on major industry headlines, including Amazon Freight's use of AI to optimize supply chains, improve safety, and create better experiences for drivers. They're joined by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute and one of the most respected voices in digital commerce. Lauren cuts through the AI buzzwords and delivers a powerful reality check: efficiency alone is not a measure of success. Together, they explore: • Why so many organizations are stuck in "AI pilot purgatory" • The difference between performative AI adoption and true business transformation • Why brands must stop "sprinkling AI fairy dust" on broken processes • The critical role of data, governance, talent, and change management in successful AI adoption • How agentic commerce and AI-powered shopping agents are reshaping the future of consumer decision-making • Why organizational structures built for the past won't support the future • The skills leaders need to cultivate now to stay relevant in an AI-enabled world Lauren shares practical frameworks for rethinking workflows, building cross-functional alignment, and creating organizations that can adapt at the speed of technological change. Whether you're leading digital commerce, marketing, sales, retail media, or transformation initiatives, this episode offers a candid and actionable roadmap for navigating what's next. Because AI isn't just changing how products are discovered and purchased. It's changing how organizations operate, how decisions are made, and how leaders lead. Tune in for another episode of SHeCOMMERCE—where power women and real talk collide in the CPG world. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

From Breastfeeding to Belonging: How Julie Talbot is Reinventing Parenthood, Leadership & Legacy Brands What happens when a 42-year-old brand built around breastfeeding evolves to meet the realities of modern parenting? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Julie Talbot, CEO of Lansinoh Laboratories, to discuss how one of the most trusted names in maternal health is transforming from a breastfeeding brand into a modern parenting brand built around inclusion, empathy, and real-life family journeys. Julie shares how becoming a mother later in life through IVF fundamentally changed her perspective as both a leader and a consumer—and how those experiences now shape the way she leads one of the most iconic brands serving parents worldwide. Together, they explore: ✨ Why 85% of families today are combination feeding—and why brands need to stop forcing a "one-size-fits-all" narrative ✨ How Lansinoh is embracing personalized feeding journeys and supporting parents without judgment ✨ The role AI can play in parenting support—and where human empathy must remain irreplaceable ✨ Why women don't need a seat at the table anymore—we need to redesign the table ✨ The leadership lessons Julie learned from motherhood, IVF, and leading through transformation ✨ The myth of working mothers being "less committed" and why it's time to permanently retire that narrative Plus, Cristina and Jacqui spill the weekly tea on Dove's purpose-driven partnership with FIFA Women's World Cup, Fidji Simo's appointment to a major leadership role at OpenAI, and what the Publicis acquisition of LiveRamp could mean for the future of retail media measurement. This conversation is equal parts business strategy, parenting reality, and leadership inspiration—and a reminder that the strongest brands are built when empathy sits at the center of every decision. Because at SHeCOMMERCE, it's never just business. It's personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sparkling Sips: Reading the Tea Leaves with Jessica Batty What if one of the biggest assumptions in commerce today is already outdated? In this episode of Sparkling Sips, Cristina and Jacqui sit down with Jessica Batty, SVP of Marketing at Fluent, to unpack a shift many marketers are feeling—but few are willing to say out loud: consumers are tired of social media. Jessica shares her perspective on the growing disconnect between endless scrolling and meaningful engagement, arguing that marketers have become trapped in fragmented ecosystems designed to serve platforms more than brands. As consumers seek more intentional, human-centered experiences, she believes the future belongs to companies that can earn attention—not just buy it. Drawing on more than 15 years of experience across Salesforce, Thomson Reuters, Taboola, Protege, and now Fluent, Jessica reflects on what it takes to champion ideas before the market is ready. From trusting your instincts to navigating skepticism, she offers a candid look at the leadership required to identify emerging trends and bring others along for the journey. The conversation also explores: • Why social media may be losing its power as a discovery engine • The hidden cost of fragmented measurement and platform incentives • How brands can build deeper, longer-lasting consumer relationships • Why "what got you here won't get you there" has never been more relevant • The importance of balancing data, intuition, and conviction as a leader One of Jessica's most memorable observations? Brands have often been "buying a first date and calling it a marriage." The future of commerce will belong to those who invest in relationships that last far beyond the first click. This is a conversation about consumer behavior, marketing evolution, and the courage it takes to see what's coming next before everyone else does. Because at SHeCOMMERCE, we're always looking beyond the basket and asking: what's next? Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What happens when one of commerce media’s most respected voices gets radically honest about leadership, motherhood, ambition, burnout, and the invisible emotional labor women carry every single day? You get this episode. In this deeply personal and insight-packed conversation, Cristina and Jacqui sit down with Elizabeth Donovan — commerce media leader, podcast host, connector extraordinaire, and recent honoree on The Drum’s Commerce Media Power 100 — to unpack the realities behind the titles, the travel, and the LinkedIn headlines.  From navigating motherhood while leading at the highest levels of commerce media, to discussing infertility, leadership empathy, work-life imbalance, and why women need to stop apologizing for being fully human at work — Elizabeth brings vulnerability, humor, and sharp industry perspective in equal measure. The conversation also dives into the evolving commerce media landscape:  • Why collaboration — not just consolidation — is the future of retail media  • The importance of being “data ready” and identity-led  • Why measurement is still one of the industry’s biggest unresolved challenges  • The danger of buzzwords without business outcomes  • How strong leaders create more leaders, not followers But beyond the commerce conversation, this episode is ultimately about redefining success on your own terms. About choosing what matters in different seasons of life. About creating your own village. And about building workplaces where women don’t have to hide motherhood, ambition, or vulnerability to succeed. Raw, funny, emotional, strategic — this is one of those conversations that reminds us why SHeCOMMERCE exists in the first place. Bold Brands. Fierce Women. One Sisterhood. 🎧 SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What happens when one of commerce’s sharpest minds decides to call BS on outdated retail models and build something entirely new? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Rachel Tipograph — founder and CEO of MikMak (now part of Spins) — for an unfiltered conversation about entrepreneurship, leadership, retail media, and motherhood. Rachel shares the real story behind leaving Gap to launch MikMak before “retail media” was even an industry buzzword. From pitching skeptical investors as a solo female founder to building one of the most influential commerce enablement platforms in the market, Rachel breaks down the grit, conviction, and calculated risks it took to scale a business that changed how brands connect media to measurable sales. But this conversation goes beyond commerce. Rachel opens up about becoming a mother while navigating a major acquisition, why she has zero tolerance for corporate inefficiency, and how motherhood completely reshaped her perspective on time, leadership, and what actually matters. Cristina, Jacqui, and Rachel also dive into: • Why “no-b******t leadership” matters more than ever • The future of omnichannel commerce and retail media • Building high-performance cultures that actually value people • Why equity and employee ownership change company culture • The myth of “having it all” for women leaders • The evolution of DTC brands, Amazon, TikTok Shop, and shopper behavior • How MikMak was essentially “TikTok shopping before TikTok” This episode is equal parts founder masterclass, leadership therapy session, and commerce future-casting. Because at SHeCOMMERCE, it’s never just business — it’s personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this deeply honest and empowering episode of SHeCOMMERCE, Cristina and Jacqui sit down with global marketing leader Fizza Ijaz for a conversation that goes far beyond career titles and polished LinkedIn headlines. Together, they unpack the invisible labor of working motherhood, the systems women are still forced to navigate, and the tension between ambition, identity, family, and fulfillment. From advocating for policy change at Nestlé Pakistan to navigating international relocations, dual-career dynamics, and career reinvention, Fizza shares what it really looks like to build a global career without losing yourself in the process. One of the episode’s most powerful moments centers around the groundbreaking travel policy Fizza helped implement for breastfeeding mothers — proving that meaningful workplace change often starts when women stop quietly adapting and start asking better questions. The conversation also dives into: • Why “having it all” is often the wrong conversation • The emotional reality behind career pivots and sabbaticals • Redefining success outside of hustle culture • Why sponsorship and advocacy matter more than ever • The courage it takes to bet on yourself — even when the outcome isn’t guaranteed Cristina and Jacqui also tackle the broader societal expectations placed on working mothers, calling BS on performative motherhood standards and the unequal burden women continue to carry at home and at work. This episode is equal parts vulnerable, strategic, and validating — a reminder that success does not have to look linear to be meaningful. Because at SHeCOMMERCE, we believe leadership, motherhood, ambition, burnout, identity, and career growth all belong in the same conversation. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sip Happens… and this week, Jacqui & Cristina are spilling ALL the tea.  In this Sparkling Sips – Sip & Tell edition, the ladies dive headfirst into the internet firestorm around “3-hour parenting” — the controversial idea that intentional, focused time with your kids matters more than endless hours of exhausted presence. But as always at SHeCOMMERCE… it gets deeper. Because this isn’t just about parenting. It’s about privilege, invisible labor, workplace expectations, and the exhausting performance metrics women are still being judged against — both at home and at work. Cristina and Jacqui unpack:  Why “quality over quantity” parenting feels liberating for some — and wildly unrealistic for others The invisible labor no one talks about (school forms, appointments, meal planning… sound familiar?)Emma Grede’s controversial take on presenteeism and why facetime in the office still impacts career growth Whether “being seen” matters more than actual output in today’s corporate culture Why younger employees may still need in-person mentorship and relationship-building How women are disproportionately penalized in both caregiving AND career progression Whether presenteeism is becoming the modern glass ceilingThis episode asks the uncomfortable questions: Are we rewarding impact… or optics? Is corporate presenteeism just performative productivity? And who can actually afford the luxury of “balance”? As always, Jacqui & Cristina keep it real, honest, funny, and unapologetically personal — because surviving bedtime counts too. Favorite moments: “The real luxury isn’t time—it’s help.”“Presence without support is just pressure.”“If you’re not in the room, you’re not in the conversation.”“Some days it’s three magical hours… some days it’s surviving bedtime. And both count.” So where do YOU land? Is this a genius reframe? Completely unrealistic? Or are we all just living somewhere in the messy middle? Because at SHeCOMMERCE… it’s not just business, it’s personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What if the biggest lie we’ve been sold about growth… is that it’s supposed to look polished? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with powerhouse marketer and innovation leader Tina Lambert—author of Innovation Is Ugly—to unpack the messy, uncomfortable, and wildly transformative reality of reinvention. From leading brand turnarounds and driving billion-dollar growth in CPG to making a bold pivot into the automotive industry, Tina shares what it really takes to evolve your career, rebuild your identity, and lead through uncertainty. Because here’s the truth: growth isn’t linear—and innovation definitely isn’t pretty.    What We Cover Why innovation is messy, lonely, and often misunderstoodThe myth of the “perfect career path” (and what to do instead)How to navigate career transitions, layoffs, and identity shiftsThe problem with traditional innovation funnels—and what actually worksBig company vs. startup mindset: speed, risk, and decision-makingWhy fresh eyes can be your biggest competitive advantageBuilding resilience, adaptability, and confidence in the unknown Key Takeaways This episode is for anyone in a “messy middle”—whether you’re pivoting careers, rebuilding after a setback, or trying to drive innovation inside a complex organization. Tina reminds us: You don’t need to have it all figured out to move forward Innovation isn’t about perfection—it’s about persistence Reinvention isn’t a reset—it’s an expansion Who Should Listen CPG leaders & brand buildersMarketers navigating transformation or innovation strategyWomen in leadership facing career pivots or reinventionAnyone questioning what “success” should look like nextBold Brands. Fierce Women. One Sisterhood.  SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What if your next career move is not about escaping something broken, but answering something deeper that finally clicked? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Donté McCrary-McClain for a conversation that goes far beyond titles, pivots, and polished LinkedIn narratives. This is a real conversation about the internal audit behind the resume — the questions leaders ask themselves when ambition, purpose, family, time, money, and identity all collide. Donté opens up about the deliberate introspection that shaped his latest chapter, sharing how he evaluates growth not just through promotions or prestige, but through learning, energy, alignment, and the finite resource of time. He speaks candidly about hyper-independence, the weight and wiring that can come from early responsibility, and how family, serious life experiences, and proximity to mortality sharpened his bias for action. Together, the conversation explores what it means to pursue growth without abandoning presence. From relocating for career-defining opportunities to building a trusted personal board of champions, Donté offers a grounded and deeply human perspective on leadership, reinvention, and the courage to get uncomfortable on purpose. This episode also dives into the difference between intrapreneurship and entrepreneurship, and the often-overlooked skills leaders need to build before they ever step out on their own: seeing the forest through the trees, galvanizing people around change, building trust across functions, celebrating wins loudly, and leading with consistency when the playbook does not exist. And because this is SHeCOMMERCE, the conversation goes even deeper — into mentorship, allyship, access, and the responsibility of using proximity to power to widen the door for others. In a moment where support for underrepresented talent can feel quieter and more complicated, Donté makes the case for intentional leadership that is not performative, but practiced. This episode is for anyone standing at the edge of a new chapter. Anyone rethinking success. Anyone asking whether the next move is worth the risk. And anyone learning that growth is not always loud — sometimes it looks like honesty, alignment, and the courage to choose what matters most. Bold Brands. Fierce Women. One Sisterhood.   SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What happens when you’re doing everything right… but still not getting seen for the leader you already are? In this powerful SHeCOMMERCE podcast conversation, Cristina and Jacqui sit down with executive coach and consultant Liz Mayer to unpack one of the biggest traps high-achieving women face at work: being known for execution, but not recognized for influence. Together, they dig into what it really means to refresh your personal brand without reinventing yourself, why over-functioning is not the same as leadership, and how women can stop waiting for permission and start showing up with more clarity, authority, executive presence, and strategic influence. Liz shares why so many women are rewarded for being the “gets it done” person, yet overlooked when it comes to shaping direction, driving vision, and earning the next opportunity. She offers a smarter, more sustainable path forward — one rooted in self-concept, standards, career growth, executive presence, and intentional visibility. This episode is part mindset shift, part career development strategy, and all real talk. Inside the episode: Why your next level does not come from doing moreThe difference between being seen as reliable vs. being seen as strategicHow over-preparing and overworking can actually signal under-trust in yourselfThe personal branding shifts women need to make to lead with more influenceWhy “permission” is one of the most expensive things women keep waiting for in their careersA simple self-audit you can do this week to reclaim your powerIf you’ve ever felt stuck being the helper, the fixer, the workhorse, or the one carrying the room without getting credit for driving it — this one is for you. This is a must-listen conversation for women in leadership, marketing, commerce, CPG, and growth roles who are ready to move from execution to influence. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What does it really take to break through in commerce today? According to Dominick Miserandino: stop hiding behind the buzzwords and get back to human connection. In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with digital pioneer, founder, author, board member, and RTM Nexus CEO Dominick Miserandino for a candid, hilarious, and deeply insightful conversation on what brands still get wrong about storytelling, leadership, and growth. From building in the earliest days of the internet to advising modern commerce companies, Dominick shares why the fundamentals still matter most: understanding people, simplifying the message, and yes — “selling the damn product.” He unpacks why communication breakdowns are still one of the biggest blockers inside organizations, why data without humanity misses the point, and how storytelling is still the most powerful tool in the room. The conversation also goes deeper into leadership, respect, and what true advocacy looks like in practice. Dominick opens up about what women leaders have taught him about empathy, collaboration, and building stronger companies — and why curiosity is one of the most underrated traits of a real ally. This episode is equal parts sharp insight, career wisdom, and laugh-out-loud banter — with plenty of truth bombs for anyone building brands, leading teams, or trying to make commerce more human. In this episode, we cover: Why “controlling eyeballs” is really about understanding humanityThe gap between data, messaging, and real customer connectionWhy companies still struggle with simple communicationWhat commerce misunderstands about storytellingHow women leaders shape stronger, more collaborative businessesWhat allyship actually looks like beyond performative supportBold Brands. Fierce Women. One Sisterhood.  SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This week on SHeCOMMERCE, Cristina and Jacqui are joined by Christine Nikolaou of The FMCG Guys for a bold, no-fluff conversation on Women’s History Month, International Women’s Day, and the work still left to do. This is not a celebration episode. It’s an audit. An unfiltered conversation about power, progress, and the systems still holding women back at work. Together, they unpack the hard truths behind corporate gender equity conversations — from the “broken rung” keeping women from that critical first promotion, to the gap between visibility and actual power, to the reality that sponsorship, not just performance, still shapes who advances and who gets left behind. They also dig into the uncomfortable questions companies love to avoid: Are women being supported — or simply showcased?Has leadership equity become more of a branding exercise than a business priority?And are flexible work policies really helping women, or quietly penalizing them?With sharp insight, real talk, and zero patience for buzzwords, this episode explores what progress actually looks like, what’s still broken, and what needs to change next. If you’re tired of pink-washed corporate messaging and ready for a more honest conversation about women, leadership, and power in the workplace — this one’s for you. In this episode, we cover: The “broken rung” and why early promotions matter so muchThe difference between representation, influence, and authorityWhy sponsorship changes careersPerformative allyship vs. real structural changeFlexibility, caregiving, and the hidden penalties women still faceWhat companies continue to get wrong about women and ambitionSmart. Sharp. Honest. And exactly the kind of conversation Women’s History Month should make room for. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What’s the biggest e-commerce lie brands still believe? According to Aisha Khan (WPP Media, Head of Retail Media & Digital Commerce for Unilever U.S.) that retail media alone is going to save the growth plan. In this unapologetically honest episode of SHeCOMMERCE, Cristina and Jacqui sit down with the one and only Aisha Khan for a conversation that goes way beyond buzzwords and straight into the real work behind modern commerce leadership. Aisha brings the heat on why brands need to stop treating retail media like a magic wand and start thinking bigger. From social’s role in driving retail demand, to the reality that all media is now commerce media, she lays out a sharper, smarter playbook for growth. But this episode doesn’t stop at strategy. Aisha also gets real about the human side of leadership: the bold career pivots, the moments where things nearly caught fire, the lesson that creative still drives performance, and the truth about what women really need to lead transformation inside complex organizations. She opens up about sponsorship, boundaries, feedback, self-awareness, and recovering from toxic leadership without losing yourself in the process. This one is equal parts commerce masterclass and career therapy session. In this episode, we get into: Why retail media isn’t the only answer to growthHow social, culture, and demand creation fuel commerceThe mistake brands make when they over-focus on media and ignore creativeWhat it really takes for women to lead boldly in high-pressure environmentsWhy one sponsor is not enoughHow to protect your power, trust yourself, and stop apologizing for being greatSmart, sharp, and wildly relatable, this episode is for anyone building brands, leading change, and refusing to play small. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day.  In this Cup of Cocoa episode, the Dynowski and Marinucci kids weigh in on why the International Women's Day is so very important. It's cute, unfiltered, and a ringing endorsement of kids who make us feel like maybe, the future is in good hands. Give it a listen for unfettered adorability (we might be biased)!  Their Give to Gain? Showcasing how women are the mainstay of historical achievements and the reason why we are all here.  SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day.  In this Sparkling Sip, Dr Elisabeth Giselbrecht, Lecturer at King's College London and a close friend talks about how important it is to show women in the field of classical music that they are absolutely worth a seat at the table.  Women are outnumbered at the head table in pretty much every sector and industry and those rising through the ranks need to know that, increasingly, they have support to get that seat.  Lisi's Give to Gain? Being the anchor support to rising up the ranks to get to those leadership positions and working with those female leaders as their support so everything doesn't rest on their shoulders.  SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This International Women’s Day episode hits where it matters: the boardroom. Cristina and Jacqui sit down with Cassie Burr, Co-Founder and Board Member of Women on Boards Project, and Kierstin Riley, CEO, for a candid conversation about why women are still underrepresented on consumer company boards — and why the real issue is not a pipeline problem, but a demand problem.  Together, they unpack the power dynamics shaping board seats, the business cost of leaving women out of the room, and why brands cannot afford leadership teams that fail to reflect the consumers they serve. From practical advice for women who want a board seat, to what founders and investors can do right now to open the door, this episode is equal parts reality check and rally cry.  You’ll also hear Cristina and Jacqui spill the weekly tea on women making big leadership moves, retail shakeups at Target, and the rise of shoppable entertainment — because at SHeCOMMERCE, we’re always connecting the “SHe” and the “Commerce.”  If you care about governance, growth, representation, and building a future where women have a real voice in the rooms where decisions get made, this one is for you. Bold brands. Fierce women. One sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day.  In this Sparkling Sip, Amanda Wolff drops a truth bomb: women can’t afford to lose an inch of progress. Even with cracks in the glass ceiling, we’re still only at 10% of Fortune 500 CEO roles. She calls out the old “one seat for women” mentality, pushes for community over competition, and reminds us that progress is fragile. Her Give‑to‑Gain? “Always take the meeting.” Because access compounds — and one intro can change a career. Her wish for women: more momentum, more open doors, and rooms finally built with us in mind. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Women’s History Month kicks off March 1, and we’re treating it like the main event. In this short kickoff video, Jacqui and I unpack this year’s International Women’s Day theme, “Give to Gain,” and why we’re reframing “giving” as a power move—not a drain. Women give intentionally: we build networks, stability, and pathways for the next generation. This month on SHeCOMMERCE, we’re bringing you: A short video series featuring women leaders we admireReal talk on what IWD actually means in 2026Stories of giving back through philanthropy, fundraising, and community impactPlus - on Sunday, March 8, we’re spotlighting Women on Boards—because representation at the top isn’t decoration, it’s direction. See you all month long. Bold brands. Fierce women. One sisterhood. Let’s build something worth inheriting. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This week on SHeCOMMERCE, Jacqui and Cristina sit down with Nicole Lesinski of Nestlé, a leader helping drive e-commerce, retail media, and omnichannel transformation inside one of the world’s biggest CPG organizations. Nicole unpacks some of Nestlé’s boldest moves—from major reorganizations that put category and consumer focus at the center, to evolving how field teams think about “total commerce” so account leadership understands the full path to purchase—not just what happens in-store. She’s candid about what nearly breaks the playbook: shifting mindsets, reallocating spend without “money trees,” and building new muscles in fast-changing digital ecosystems. A key turning point? When e-commerce became a clearer engine of growth—and the proof points, measurement, and storytelling made belief inevitable. Nicole also shares career wisdom for women leading change: be persistent, be confident, seek feedback, trust your gut, and remember that someone is always watching you—so “walk the talk.” And because it’s SHeCOMMERCE, we round it out with the real-life details: her hype playlist (Notorious B.I.G. and Kendrick), and a signature cocktail that perfectly fits her vibe—a tequila espresso martini. We close with the SHeCOMMERCE pledge—pay it forward, amplify women’s voices, and help shape the future of commerce.  Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Melissa Burdick, co-founder and president of Pacvue—and newly recognized as a Commerce Media Power 100 honoree by The Drum. From her early days at Amazon to bootstrapping, following a major health scare that sharpened her resolve to build the company she always knew she wanted to create.  We dig into what it really takes to go from corporate to  “hell yeah” moment when product-market fit became undeniable (hello, first paying customer in six months).  On the industry side, Melissa calls BS on one of the biggest retail media misconceptions: “If we build it, interest won't magically appear just because a retailer launches a network—and why brands’ budgets, cycles, and prioritization realities matter more than hype.  We close with a future-facing conversation on AI-first work, bold career growth (“say yes before you’re ready”), and Melissa’s passion project focused on engineering through creative ad building with real brand assets, real campaigns, and real measurement.  Bold brands. Fierce women. One sisterhood.  SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Recorded live from CES, Cristina and Jacqui hit the show floor for a fast-paced “SheCommerce Champagne Bites” episode—short, sharp interviews with female leaders on what’s real vs. what’s hype in tech, AI, and the future of commerce. First up, Dara Joy Clay (Microsoft AI / Microsoft Advertising) shares a future-casting view of what happens when wearables + biometric data + generative AI collide. The big idea: commerce could shift from “shopping” to anticipation—where your data helps an AI assistant proactively recommend (and even reorder) the wellness products you need, before you even think to add them to cart. Next, Amishi Takalkar (CEO, Nailbiter) brings the grounded take: AI is the real deal, but the ROI is still catching up to the investment. Her advice is simple and actionable: don’t fear AI—use it as your assistant, not your replacement. The value comes from partnership: let AI handle the basics so humans can focus on higher-order thinking, judgment, and creativity. Then, Joanne O'Connell (Omnicom) delivers one of the strongest takeaways from the week: human creativity is still the superpower. AI can expand imagination—but it can also create a “sea of sameness” if teams use it like a crutch. The differentiator won’t be access to tools. It’ll be the discipline, talent, and originality behind how we use them. Cristina and Jacqui close with their own reflections: AI is everywhere at CES, and the bigger conversation is workforce readiness. This isn’t just about jobs disappearing—it’s about parts of jobs changing, fast. The challenge (and opportunity) is how we equip today’s professionals and future graduates to level up with AI, not get left behind. Because at SheCommerce, it’s never just about trends—it’s about who gets to shape them. Bold Brands. Fierce Women. One Sisterhood.  ... SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

We’re closing out 2025 with a no-fluff, all-receipts conversation where power women and real talk collide. Cristina and Jackie are joined by industry heavyweights Peter and Sri from The CPG Guys to audit the year that was—and forecast what’s next. From the AI hype that fizzled to the retail media reality check, we call BS on overused buzzwords and dig into what really moved the needle (and what didn’t). Expect hot takes on: AI-powered everything—why it was the most overused phrase and what it actually delivered. Innovation drought—65% of launches were renovations, not true innovation. Retail media wins & fails—where it worked (in-store, search) and where it flopped (off-site display). Metrics that need to die—ROAS, influencer engagement, and “new-to-brand” obsession. Promo addiction & price-pack architecture—why frequency vs depth matters more than ever. Women in leadership—progress made, but why representation still lags behind consumer reality. Unspoken rules to retire—FaceTime ≠ commitment, and culture fit ≠ sameness. Plus, we tackle the big question: What does “Beyond the Basket” really mean? Spoiler: It’s about relationships, not transactions. This episode is bold, provocative, and packed with insights for anyone navigating the evolving world of CPG, retail media, and commerce. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This week on SHeCOMMERCE, Cristina and Jacqui sit down with Christine Foster, SVP of Strategy & Operations at 8451 and Kroger Precision Marketing (KPM), to talk about what happens when retail media stops acting like a “channel”… and starts behaving like a true commercial engine.  Christine opens up about stepping into leadership after Cara Pratt built an extraordinary foundation at KPM—and what it really means to “carry the torch” with progress over perfection (yes, it’s an honor… and yes, the pressure is real).  From there, we get into the future of retail media: breaking down silos across retail media + insights + loyalty, speaking the language of outcomes, and why the real unlock isn’t just better reporting—it’s faster decisions at the pace of commerce. And if you’ve ever spent your Monday drowning in dashboards… Christine’s newest “AI baby,” Agent Monday, is here to change that.    In this episode, we cover: Leadership transition done right: honoring the legacy, carrying the torch, and building what’s next Why fragmentation slows everyone down—and why unifying retail media + insights + loyalty creates “magic” The unlearning required to go cross-functional: “Speak the language of outcomes.” Agent Monday: moving brands from reactive insights to proactive action (and what’s coming next: insight → activation)   “Retail media isn’t just data”—the creativity + emotion that actually drives conversion ( “If you know the cart, you know the heart.”) The shift brands aren’t ready for (but it’s coming): dynamic experiences, real-time optimization, and perpetual learning Women as the architects (not just operators) of what’s next in commerce A leadership myth Christine is happily breaking: leaders don’t need all the answers Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode of SHeCOMMERCE, Cristina and Jacqui break down the biggest power moves shaping the future of commerce, retail media, and connected consumer experiences. From holiday shopping chaos and Black Friday buzz to industry-shifting headlines (Amazon Unboxed AI updates, Kimberly-Clark x Kenvue, and women leaders making major moves), the hosts serve their signature “Weekly Tea” with insight and attitude. This week, they’re joined by Lauren Griewski, Managing Director & Head of Sales & Partnerships at Chase Media Solutions—a powerhouse with experience across Meta, TikTok, and Rokt. Together, they unpack how retail media is evolving, where AI is transforming advertising, how women can navigate career pivots, and why authenticity is becoming a competitive advantage. Listeners will learn about: • The convergence of brand, shopper, and performance marketing • What’s next for retail media and fintech-driven ad ecosystems • Leadership lessons for women in commerce and digital transformation • How to turn underestimation into strategic power Plus—signature drink questions, fast-fire fun, and the SHeCOMMERCE pledge that welcomes every guest into the sisterhood. Smart insights. Real talk. Power women shaping what’s next. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Welcome to Episode One of SHeCOMMERCE — where power women and real talk collide in the CPG world. Hosts Cristina Marinucci and Jacqui Dynowski finally fire up the mics (and pour the drinks) for the first-ever episode — part launch party, part manifesto, and part “we’re really doing this” moment. From Halloween chaos to coffee vs. champagne rituals, the duo kicks off with their signature blend of wit, warmth, and working-woman realness. Then, the conversation pivots from personal to powerful — diving into the mission behind SHeCOMMERCE: creating a sisterhood where women in commerce don’t just have a seat at the table… they own the mic. But this debut comes with a twist: their first guest isn’t human. It’s AI. Specifically, ChatGPT — the world’s most talked-about digital colleague. Together, Cristina and Jacqui explore how artificial intelligence is reshaping work, leadership, and creativity — and what that means for women. From adaptability and inclusion to bias and empowerment, this episode flips the script on fear-based tech narratives. Because when women lead the AI conversation, the future gets a whole lot smarter — and more human.  Key Takeaways: Women aren’t behind in the AI revolution — we’re the differentiator.Inclusion can’t be retrofitted later.Commerce is becoming a conversation, not a clickstream.And the best tech still can’t replicate empathy, curiosity, or connection.Whether you’re here for the laughs, the insights, or the sisterhood — this is where it all begins.  SHeCOMMERCE: Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Episode 0: The SHeCOMMERCE Teaser – Where Power Women and Real Talk Collide Welcome to SHeCOMMERCE — the bold new podcast where power women and real talk collide in the world of commerce, media, and marketing. In this teaser episode, Cristina Marinucci and Jacqui Dynowski  pull back the curtain on why they created the show — and what they’re here to shake up. Expect a mix of industry insights, spicy opinions, and unfiltered conversations about what’s working (and what’s absolutely not) in today’s eCommerce and retail media landscape. This isn’t buzzword bingo or another polished panel. It’s two industry insiders talking shop over coffee (or cocktails), bringing you straight talk on: The real challenges women face in digital commerce and leadershipThe future of data, media, and shopper marketingThe human stories behind the headlinesWhether you’re a CPG veteran, startup disruptor, or simply commerce-curious, this show will make you think, laugh, and probably question your last media plan.  Follow now so you don’t miss Episode 1, dropping soon. #SHeCOMMERCE #PodcastLaunch #WomenInCommerce #EcommerceUnfiltered #SHeMeansBusiness SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.