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No matter what you do in life, the second step is always the hardest. The pressure becomes higher, your brain tells you that the first success was just luck, and because the result of your work is already out, it no longer belongs only to you. A bar has been set, and you have to live up to it. And most dangerously, most people don't even know why their first product succeeded. Let's talk about "the second product syndrome," a concept introduced by Steve Jobs.
What do you choose: spend your whole life without love? Or with love, but knowing it will end? This question is what helped drive the making of Toy Story 2. Anywhere we go back in tech history in this podcast, or any great moment in history, everything started from a tiny, fragile idea. And someone acted on it.
Like humans, toys, tools, and machines have a purpose. They must fulfill that purpose; otherwise, they become heartbroken. This is the idea that led Pixar to create a 20th-century masterpiece that changed animation and filmmaking forever: a beautiful blend of art and technology. Together, we go back to those moments. 00:00:00 Cold open (Black Friday reel) 00:04:57 Pixar is in trouble 00:15:03 Meeting Andy 00:23:22 To Infinity and Beyond! Visit the website to read all about how this episode was made.
On January 24, 1984, Apple unveiled the Macintosh. It was a moment that changed personal computing and how we think about consumer products forever. But getting to that point wasn't easy. It was a rollercoaster of pushing every limit possible. In this episode, we go back with Steve Jobs to the exact moments of building the most impressive Apple product of its time. 00:00:00 Introduction 00:05:08 Xerox PARC Revelation 00:16:39 Reality Distortion Field 00:22:17 The 1984 Commercial 00:29:34 Super Bowl Impact 00:31:29 Unveiling Macintosh Visit the website to read all about how this episode was made. Image Credit: "Macintosh 128K" by All About Apple Museum edited by TDS via Wikimedia Commons Licensed under CC BY-SA 3.0