Business Wars

It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste great – a feat he’s not sure is even possible. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominance with their music-streaming startup Spotify. But to do that, they must facedown Internet pirates, record labels and Apple CEO Steve Jobs. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2015 and Taylor Swift’s just thrown Apple Music into crisis. But as the Silicon Valley giant tries to get its music-streaming service back on track, its Swedish rival Spotify is about to launch a legal attack that will strike at the very heart of Apple’s business model. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep him cool and dry on the field. Upon graduating, Plank uses his life savings and maxes out his credit cards to launch Under Armour. And within ten years of its founding, Plank sets his sights on the biggest prize of all: taking on Nike.   Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost revenue, Under Armour makes a risky deal. And as the company scrambles to keep up with the rise of ecommerce and athleisure, they face a daunting question: are they losing sight of what made them great?  Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar play signing Steph Curry in 2013. But it didn’t pan out quite the way they hoped. Still, nowadays it seems like every star athlete needs a signature line. Tim Newcomb is a sneaker and sports tech reporter whose work has appeared in Forbes, Sports Illustrated, Esquire and more. He's breaking down the rise of the signature shoe from Chuck Taylors in the 1920s to Kobe Bryant’s and Roger Federer’s signature kicks. We’ll also look at some of the new players in the sneaker game, and where Under Armour goes from here.  Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1965 and at the University of Florida, a team of kidney scientists is working hard on an electrolyte beverage solution to prevent dehydration. It’s a hit with the school’s football team, the Florida Gators, and so they name it Gatorade. But creating an innovative product only gets you so far. The team has to figure out how they’ll get their new beverage off the sidelines and into grocery stores and the hands of millions of everyday consumers. And now that they’ve created the sports-drink sector, do they have what it takes to stay on top?  Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Pepsi. Will enlisting the world’s greatest athlete and spokesperson keep them ahead of the game?  Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investing millions in their competing product, Powerade. And Powerade’s rise is only the beginning of Gatorade’s woes. As the science of sports drinks evolves, can Gatorade still keep up with its younger rivals? Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the early 2000s, Sebastian Siemiatkowski identified a gap in Europe’s burgeoning ecommerce market — consumers were hesitant to buy products sight unseen. Siemiatkowski’s new company would front the bill and give consumers 30 days to pay. The concept caught on and helped kick off the modern Buy Now, Pay Later industry. And after conquering Europe, Siemiatkowski’s Klarna set its sights on the U.S., determined to disrupt the credit card industry.   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Klarna’s popularity in the United States soars as the Covid-19 pandemic closes brick-and-mortar stores and online shopping surges. But Klarna also has a fresh wave of competitors. And as consumers find themselves sucked into vicious debt cycles, Klarna and other Buy Now, Pay Later services are forced to navigate a backlash and new government regulation.   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the 2010s, FinTech companies emerged offering a Buy Now, Pay Later service that made financing available, at a time when trust in big banks was low. But as dependence on these apps grows, consumers are starting to reassess the cost. Adam Clark Estes is a Senior Technology Correspondent for Vox — he’s sharing what can happen when customers over-rely these services. Later, Annie Joy Williams, an assistant editor at The Atlantic, explains why women are becoming the biggest target demographic for Buy Now, Pay Later apps, and the consequences Gen Z consumers may face. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2011, CrowdStrike launched with an innovative vision: using cloud-based software to provide cybersecurity. They attracted big clients, including Fortune 500 companies and critical government agencies. And along the way, they investigated notorious hacks, like the North Korean breach of Sony Pictures, and the 2016 hack of the Democratic National Committee.  But in 2024, they faced their biggest test of all, when a bug in their own software created the largest I.T outage in world history.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When CrowdStrike's faulty software update shuts down airports, hospitals and TV networks around the globe, they face intense backlash from the public. The world is forced to reckon with a terrifying new reality. As our systems become more interconnected, and reliant on just a handful of big tech companies, they also become more vulnerable to a single point of failure.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When the demands of war ignite a race to build autonomous cars, Google invests billions in the hope of owning the driverless future of transportation. But can it really turn this technological challenge into a viable business? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When the demands of war ignite a race to build autonomous cars, Google invests billions in the hope of owning the driverless future of transportation. But can it really turn this technological challenge into a viable business? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wondered what it’s like to ride in a Waymo? David and his daughter headed to downtown Austin to take their first trip in a driverless taxi. Together, they documented all the ups, downs, twists and turns. Later, author and former Waymo consultant Larry Burns rides shotgun to talk about how these autonomous vehicles will massively disrupt the auto industry — and why Larry believes the tipping point for making these cars mainstream falls within this decade. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 2008 and two men, both vegans, ponder what they can do to improve the climate. Though they’re on separate sides of the country and in different professions (but they coincidentally share a last name)— Ethan Brown is in the fuel cell business and Pat Brown is a lauded Stanford biochemist — they land on the same solution. They’re going to try and lessen the climate impact of animal agriculture by making meat from plants. Ethan calls his company Beyond Meat and notches the first commercial breakthrough, a fake chicken strip. Pat is not far behind, and launches Impossible Foods two years later, setting off a heated rivalry.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2016 and both Pat Brown’s Impossible Foods and Ethan Brown’s Beyond Meat are cooking up plant-based burgers for mass consumption. Ethan tries to woo Whole Foods executives to carry his Beyond Burger in their stores from coast-to-coast. Pat’s taking a different route. He’s asking celebrity chefs to put his Impossible Burger — a plant-based meat that bleeds — on their menus. Soon enough, fake meat gets truly famous. But as Beyond Meat tries to cash in on Wall Street and as Impossible Foods gets its patties into Burger King, meat-raising ranchers in America’s heartland are on the attack.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2019 and plant-based meats are on fire. But they’re also under fire. Supporters of the beef industry start a food fight with the plant-based meat industry. It kicks off on Super Bowl Sunday, with an aggressive TV ad. But Pat Brown’s Impossible Foods fights back with an ad of its own. Meanwhile, Ethan Brown pushes Beyond Meat to grow at all costs. As debts mount, Ethan tries to get the king of burgers, McDonald’s, to bite on a new plant-based patty. And, as the heat turns up at both companies due to pandemic-induced demand for their products, some employees get queasy about their company’s founders. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beyond Meat and Impossible Burger boomed in the 2010s, but changing tastes have turned their sizzle into a fizzle. And as they continue to slide deeper into debt, these companies have struggled to get back on top of the plant-based food chain. . What’s next for these meatless giants? Jason Kartalian and Mike Keller, co-hosts of the podcast Vegan Hacks, join David to discuss the future of Beyond Meat, Impossible Burger, and the meatless meat market as a whole.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This fall, Beyond Meat became a meme stock, surging …and then falling right back down. For years, alternative meat companies Beyond Meat and Impossible Foods have struggled to win over customers en masse. Deena Shanker of Bloomberg Businessweek explains where the companies lost their way, and whether they can survive another year. Later, journalist Clint Rainey walks us through his investigation for Fast Company where Beyond and Impossible claimed they were victims of a social media disinformation campaign funded by “Big Beef.” So were the rumors true? Clint breaks it down.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the early 1990s and video games are about to go 3D. And in a Denny’s in Silicon Valley, three engineers are plotting to cash in on the transition with a startup called Nvidia. But when they misjudge the market, CEO Jensen Huang will have to pull off a multi-million dollar Hail Mary to save it from ruin. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Flush from its success in video game graphics, Nvidia sets its sights on turning its gaming chips into the tools that will power the next wave of computing advancement. With both investors and computer scientists skeptical, their plan looks like money down the drain. Right up until A.I. researchers discover the untapped power hidden inside Nvidia’s gaming chips. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Gary Gygax and his gaming pal Dave Arneson create Dungeons & Dragons, he believes he’s onto something special and starts a business called TSR to publish it. But when TSR publishes the game, he must find a way to overcome player confusion to make it a best-seller. But just when everything seems ready to come together, a missing kid plunges TSR into crisis. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After years of falling sales, Dungeons & Dragons’ publisher TSR is being dragged under by massive debts and in need of rescue. But as hopelessness takes hold, TSR boss Lorraine Williams resorts to desperate measures that will put the future of the famed game on the line.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fifty years after its inception, Dungeons & Dragons has become more than just a fantasy game for nerds. It’s a cultural phenomenon, thanks in part to Netflix’s “Stranger Things” and livestream channels like Critical Role. So how can D&D’s parent company Wizards of the Coast keep the momentum going and deliver more innovations? Ryan Dancey, former VP at Wizards of the Coast, breaks down this D&D ‘Golden Age’ and explains what it will take for the game to enter a new digital realm.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When pharmaceutical giant Novo Nordisk developed a new medication for type 2 diabetes, they noticed that a welcome side effect was a small amount of weight loss. They had no idea that their new diabetes medication was about to become a multibillion-dollar weight loss drug. But they had no sooner launched this game-changing drug, then competitors swooped in to knock Novo Nordisk off its throne. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Novo Nordisk can't keep up with demand for Ozempic and Wegovy, giving competitor Eli Lilly the edge in the GLP-1 market. And off-brand competitors continue to hammer the company's market position. Layoffs and board resignations signal that Novo Nordisk has entered a downward spiral. But with new leaders, acquisitions and deals, can they force a comeback? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2016, and a fire is ripping through a Gap distribution center in Fishkill, New York. When the smoke clears, thousands of Gap T-shirts, khakis, and jeans are reduced to ash. But one analyst sees good news in the wreckage. Gap probably couldn’t have sold all those clothes anyway, and that’s because the company has lost the pop culture cool that once brought shoppers to it in droves. For the next four years, sales don’t improve at Gap and Banana Republic, and Old Navy starts slipping, too. So Gap does something dramatic: It partners with a rapper, a fashion icon, and a lightning rod for controversy — Kanye West. That bold bet won’t spark a comeback, though. It’ll burn Gap instead. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s late 2023, and Gap’s new CEO Richard Dickson is trying to revive the brand’s fading fortunes. Dickson is the man who rescued Barbie from cultural irrelevance and turned her into a blockbuster movie star. To do the same at Gap, Dickson finds out that he’ll have to change Gap’s culture — one that puts a cheerful spin on even the bleakest financials. Dickson also must win back the imagination of shoppers. For that, he’ll try to enlist a big-name fashion designer while pumping up Gap’s ads with some of the hottest pop tracks. But that will put Gap on a cultural collision course with another denim powerhouse. Now, the question is: Who’s got the better jeans? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The “Better in Denim” ad campaign put Gap back on the map for Gen Z — but are viral ads enough to fuel a comeback? Jordyn Holman of the New York Times breaks down how Gap CEO Richard Dickson is taking the company back to its pop culture roots. Later, David dives deeper into Old Navy’s strategy with Aubrey Avery Jr., who helped Gap build the new brand from the ground up. He explains how Old Navy became the company’s shining star.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exist, and invented the yoga pants that have become ubiquitous today; he also created an empire. In the coming years, Lululemon will rapidly expand across Canada and the US. With no real competition and an expanding market, Lululemon should be unstoppable. But soon, the company’s founder will start to get in the way. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now." See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2011, avid fitness fan John Foley comes up with an idea for an internet-connected exercise bike that allows users to experience the communal nature of a cycling class from the comfort of home. He thinks the idea will make gyms a relic of the past. The next year, he and four others found Peloton and the company develops a devoted, but niche following. And when the Covid-19 pandemic hits, Peloton’s popularity skyrockets. The revolution Foley predicted seems like it’s coming true. But can Foley capitalize on this moment, or will Peloton turn into yet another fitness fad? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the Covid-19 pandemic rages, Peloton’s stock surges and the company scrambles to keep up with the new demand for its products. They pour millions of dollars into increasing production and cutting down on shipping time. But when tragedy strikes, Peloton’s newfound popularity takes a hit. And soon, it's an open question if the company can survive on its own. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Peloton’s pandemic hype and sales have died down and now, the company must determine what’s next. Lauren Thomas of the Wall Street Journal talks to us about what it’ll take for Peloton to continue as a standalone company. Later, we’re talking to fitness creator Cassey Ho, who founded the YouTube channel Blogilates. She shares how she built an online fitness community and later created the activewear brand POPFLEX — and what it was like to have Taylor Swift wear one of her designs.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2007, Volkswagen's new CEO Martin Winterkorn sets his sights on besting GM and Toyota to become the top automaker in the world. But the company can't get there without cutting a few regulatory corners. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

By 2014, Volkswagen has taken the U.S. auto market by storm with its fleet of affordable, fuel-efficient diesel cars. But a new study threatens to reveal the dirty truth behind so-called ""clean"" diesel. When the EPA comes knocking with questions, the company's very survival is at stake. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the early 80s, David Tran developed a sauce he called Sriracha; its popularity quickly spread among chefs and customers throughout Southern California. But to grow his business, Tran needs to find a reliable source of red jalapeños. So he forms a partnership with a farm called Underwood Ranches. For nearly 30 years, the two companies have an enduring and highly profitable partnership, until one day it all falls apart. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The rift between David Tran’s Huy Fong Foods and Underwood Ranches becomes insurmountable. The two companies sue each other and wait for the courts to decide who was in the right. But in the meantime, Huy Fong struggles to find peppers to make their Sriracha. Meanwhile, Underwood Ranches desperately tries to make up the income they’ve lost when Huy Fong canceled their contract. They come up with a novel idea: make their own version of Sriracha. The two former partners are now arch rivals.   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why has hot sauce gotten so - well, hot? Bon Appétit’s Joseph Hernandez sheds some light on the rise of condiment culture, and why the spicy stuff got so popular over the past ten years (even Mötley Crüe has a hot sauce line!). Later, we explore our biological reactions to spice and heat with Nik Sharma, author, chef and molecular biologist. He’s guiding David through a taste test of some of the hottest peppers, sauces and condiments out there today. And, he’s breaking down the science of each reaction — let’s see if David can handle it!  Find Nik’s Latest Book: Veg-Table  Read the latest issue of Bon Appetit.   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's the mid-2000s, and new burger chains are popping up across the United States. Places like Five Guys and Shake Shack are touting their higher-quality ingredients. As these chains rapidly expand, they force behemoths like McDonald’s to reevaluate their own businesses and switch up their menus. And as “better burgers” make it big, they start competing with each other for space in an increasingly overstuffed industry. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The “better burger” business has been rapidly expanding across the United States and internationally, with chains like Five Guys and Shake Shack growing at break-neck speed. In response, McDonald’s has tried switching up its own menu to lure back health-conscious customers. But when the pandemic hits and people start tightening their wallets, the better burger business model will be put to the ultimate test. When it comes down to it, how much do people really value quality over cost? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 2021 and for the first time in nearly 50 years, Southwest Airlines posts an annual net loss. Amid the crisis, thousands of Southwest workers head for early retirement. The next year, Southwest is short on staff as Americans return to the skies. Pilots and flight attendants complain of being overworked. A winter storm cripples Southwest’s operations, exposing the airline’s underinvestment in technology. Millions are stranded. Lawmakers and the public ask: Will Southwest ever straighten up and fly right? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2023 and Southwest Airlines’ stock is in a nosedive. With costs ascending, Southwest CEO Bob Jordan freezes hiring and slashes spending. Amid all that, a crisis at Boeing has left Southwest short on jets. With Southwest weakened, an unwelcome, activist investor rushes on board. Jordan jettisons staffers along with longstanding policies like open seating and free bags. It’s a new era for the airline. But the question remains: Will Southwest passengers go along for the ride? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Southwest Airlines announced some big changes recently, and customers of the “Love Airline” are not feeling it. Joe Guinto, a business reporter who wrote this season, joins David to discuss the airline’s next steps, and what it’ll take to keep fans and employees loyal. Later, Bankrate’s Benét Wilson (also known as the “Aviation Queen”) https://www.bankrate.com/authors/benet-j-wilson/ explains those high ticket prices, and which credit cards give frequent flyers the most bang for their buck.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1999 and America Online’s the hot stock of the dot.com boom. But when AOL’s CEO Steve Case gets nervous about the future, he settles on a bold plan: to buy media giant Time Warner in the biggest merger in U.S. history. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When AOL and Time Warner find a way around their differences, the biggest merger in history is on. But when rivals attack and tech stocks meltdown, AOL finds it must meet Wall Street expectations or watch its mega-deal derail. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The AOL Time Warner merger is done. Now Jerry Levin and Steve Case must deliver on the bold promises. But will disharmony in the ranks and slumping ad sales be the undoing of the merger — or was the entire deal doomed from the start? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can you remember the last time you got mail from an AOL email address? Or fired off an IM? In the 1990s, AOL was the hottest name in cyberspace, but now it’s a digital ghost. Journalist and author Nina Munk is the author of Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner — she explains how the merger meltdown led to AOL’s demise. Plus, Lauren Goode and Michael Calore of the Wired podcast Uncanny Valley share a remembrance of AOL Instant Messenger — and how it laid the groundwork for online communication as we know it.   Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Twitter is at a crossroads. Its founder, Jack Dorsey, has stepped down from his role as CEO. The social media heavyweight is also under fire for alleged bias, censorship, and the roving army of bot accounts wreaking havoc on the site. In this moment of crisis, the only would-be savior to step up is also one of Twitter’s harshest critics: Elon Musk. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elon Musk makes the Twitter board an offer they can’t refuse — a $44 billion offer, to be exact. But this won’t be an easy marriage. No sooner does Twitter accept than Elon starts raising doubts. Publicly, Elon can’t help taking shots at Twitter and its leaders, sending their stock into a spiral. And it’s the everyday employees of Twitter who are stuck in the blast radius. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elon Musk seals his purchase of Twitter with a tweet: ""The bird is freed."" But everyone inside of Twitter soon starts to worry, will the bird soon be dead? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After Elon decimates the workforce in one fell swoop, chaos reigns supreme. Will Elon's dreams for a free and open Twitter turn into everyone's worst nightmare? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elon goes on a banning spree. And even his most ardent supporters find themselves asking, is the battle over Twitter worth it? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elon changes Twitter's algorithm to make himself king of the hill, but can he protect himself from public opinion? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s early 1997, and after decades of success, LEGO is rocked by a sudden collapse in its profit. To recover, the Danish toy manufacturer jacks up its innovation efforts. But can it deliver a company-saving idea in time? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s late 2003 and LEGO’s turnaround strategy has failed. It’s hurtling towards bankruptcy. Its only hope now is a three-man shadow leadership team. And they’re about to learn that the problems at LEGO go way deeper than anyone thought. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Silicon Valley power-player Anne Wojcicki sees gold in genetics, she forms 23andMe. She wants to bring genetic testing to the masses. But behind the hype and celebrity endorsements, can she build a company that’s selling more than just an expensive novelty product?  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Plagued by low sales of its genetic tests, 23andMe adopts a bold new plan: slash prices and enter the pharmaceutical industry. But with investors nervous, can CEO Anne Wojcicki keep the show going long enough to make her DNA dream pay off? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Just when it looked like 23andMe was selling to Regeneron Pharmaceuticals, founder Anne Wojcicki placed a bid through her new nonprofit in an attempt to win it back at the eleventh hour. Lila MacLellan, Senior Writer at Fortune, joins David to discuss Wojcicki’s leadership style, and what the new version of 23andMe might look like under her control. Later, Alexi Horowitz-Ghazi of NPR’s Planet Money shares what happens to people’s sensitive health data when the company holding that information files for bankruptcy — and how consumers can protect themselves.   Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2017, Netflix stuns Hollywood by paying television producer Shonda Rhimes an unprecedented amount of money to develop shows exclusively for the streamer. The move announces Netflix as a true rival to the legacy studios and kicks off the streaming wars. But when the business takes a sudden turn after the pandemic, Netflix is forced to make some key pivots to remain at the head of the pack. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After Netflix poaches Shonda Rimes, one of the most successful television producers on ABC, a Disney-owned network, Disney decides it can’t just sit back and let Netflix keep eating into their market share. Disney CEO Bob Iger decides that Disney is going to launch its own streaming service, Disney+, in 2019. With its strong brand loyalty and vast library of content, Disney seems poised to give Netflix a run for its money. But upending its entire business model is complicated and a messy leadership transition adds even more drama to Disney’s attempt to dominate streaming.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After AT&T takes over Time Warner in 2018, the media company decides it's time to enter the streaming wars. They don’t have the brand recognition that Disney has, but they do have HBO, considered the most prestigious cable television on the market. But transforming a niche brand like HBO into a broad-based streaming service is a massive marketing challenge — made even harder by the Covid lockdowns. Meanwhile, the head of a low-brow cable empire has his eye on Warner Media as an acquisition.   Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 2021 and Starbucks workers are experiencing post-pandemic exhaustion. For the first time, baristas and others seem poised to vote to form a union. To head that off, Starbucks legendary CEO, Howard Schultz, comes out of retirement. He promises to lead Starbucks back to its employee-friendly, community coffeehouse roots. But workers aren’t buying it. Soon, Schultz will be called to the carpet in Congress. The nation’s top coffee chain is in an existential crisis.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2023 and Howard Schultz’s hand-picked successor as CEO is facing trouble. While employees are voting to unionize, competitors are targeting Starbucks’ perceived weaknesses. Dunkin’ and others are beating Starbucks on price, while McDonald’s hopes to beat Starbucks on speed of service. Starbucks’ bottom-line breaks under that pressure. When it does, Schultz turns against his successor, leading Starbucks’ board to search for yet another leader. The new boss has a new plan, but it sounds old: Turn Starbucks back into the kind of community coffeehouse that Howard Schultz originally built.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Starbucks might be number one in market share, but the competition over coffee is hot. In one corner, you’ve got the New England-based fan favorite Dunkin, with their no-frills vibe and celebrity boosters. In the other, you’ve got the up-and-comers: drive-through only chains like Dutch Bros and Seven Brew that have become popular among younger consumers and on-the-go customers. Comedian (and lifelong Dunkin fan) Josh Gondelman joins David to talk about the reign of Dunkin in Massachusetts and beyond. Later, Sam Oches of Nation’s Restaurant News joins David to shed some light on the newer drive-through brands and whether they can outshine Starbucks and Dunkin.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Texas hippie John Mackey opens an organic supermarket, he gets high on running a business. But when his ambitions sink its profits, sparks fly between him and his co-founders. They clash over the question of whether to chase a bigger dream or enjoy the money they’re already making. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO John Mackey is on a mission to take Whole Foods national. But he is about to run into major opposition. And to succeed in his quest, he must face down rebellious employees, ambitious rivals, animal rights activists and his own father. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After a stock market shakeout stunts Whole Foods’ growth, co-founder John Mackey finds himself struggling to protect the grocery store chain from circling predators. And he knows if he loses this battle, everything he worked to build could be cast aside. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We’re exploring how dollar stores went from Wall Street darlings to the problem children of the stock market. But first, we track how a re-energized Dollar General figures out how to make billions from small change, and its nearest-rival Family Dollar becomes a takeover target. But can Dollar General’s CEO steer the family business into the right hands? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After 10 years of rapid growth, the dollar stores hit big trouble. Rats, burglars, unhappy workers, online agitators and inflation erode their profits. And a new online dollar store makes inroads. Can they survive these existential threats? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Not everything you buy from the dollar store is going to be a winner, and Wirecutter editor Annemarie Conte knows this firsthand. Today, Annemarie joins David to share tips for shopping smarter at these discounters, and which items you should probably leave on the shelf. Later, David investigates dupes — cheaper, nearly identical versions of popular products — with Chantal Fernandez of The Cut. Dupes are generating a lot of hype online, and as Chantal recently reported, no retailer has gotten more buzz than Quince. Find out how the brand operates, why it’s taken off, and whether it can last in this age of tariffs.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 1998, a young office equipment sales rep named Sara Blakely can’t find anything to wear under a pair of tight fitting white pants. Everything she tries on makes her feel unattractive. In a moment of inspiration, she cuts off the feet of a pair of pantyhose, saving the outfit and the day. She realizes she’s not the only woman who might like a product like this, so she takes her modest life savings and invents a product that changes an entire industry.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For over a decade, reality star Kim Kardashian was one of Spanx’s biggest boosters. She frequently spoke of wearing the product on the red carpet and on her social media pages, even if she was cutting it, dying it, and sewing multiple pieces together to make it work for her. And in 2017, she decides that’s time to take her deep knowledge of shapewear and start her own company to rival Spanx. Going after the industry leader is no sure bet, but Kardashian has fame and fortune on her side.   Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Red Lobster redefined American dining habits by making seafood accessible to people living outside the coasts. But its heyday didn’t last. Casual observers believe Red Lobster’s demise was an open-and-shut case of an all-you-can-eat deal backfiring. But there are plenty of other suspects. And as America’s #1 seafood restaurant chain fights to keep its head above water, it must reckon with whether it can trust Wall Street’s offer of a lifeline. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Red Lobster’s new owners dream up a bold plan to revitalize the chain. And they’ve got a Hail Mary — the lure of endless shrimp. But they’ve failed to recognize just how much shrimp Americans can down in one sitting. Celebrities and TikTokers send up a rallying cry to save the chain — but is it enough? Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chain restaurants are making a comeback — from Chili’s to Red Lobster, the spots we once passed over are cool once more. But why? Is it due to TikTok? Inflation? Millennial nostalgia? Eater reporter Amy McCarthy joins David to explore the recent ‘chain-aissance’ and whether it can help revive Red Lobster. Later, Jordan Myrick, host of the grocery review site Sporked, tastes some storied Red Lobster offerings to find out if its foray into freezer aisles has paid off. Biscuits, anyone?  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2018, Chinese tech company ByteDance launched TikTok in the United States, determined to make the app one of the top entertainment platforms in the country. And by spring 2020, ByteDance achieved its goal, thanks, in part, to a global pandemic that sees people spending more time on their phones. But while TikTok faces competition from other social media sites, its greatest threat is the U.S. government. Lawmakers worry the e Chinese-owned app is a serious national security risk and a growing faction is determined to take it down.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TikTok scrambles to respond to President Donald Trump’s executive order requiring ByteDance sell the app to keep TikTok operating in the U.S. But the election of Joe Biden in November 2020 offers the company a brief reprieve. TikTok works to make a deal with the new administration, but reports come out that TikTok may not have been completely honest about the privacy of American user data, jeopardizing their status in the country yet again. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TikTok realizes its attempts to prove to American lawmakers that the Chinese government doesn’t have access to American user data aren’t working, and they need to change tactics. Becoming more aggressive in their lobbying, TikTok taps into the millions of Americans who use the app to urge lawmakers not to ban TikTok. But their efforts come up short.   Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President Biden signs a law giving ByteDance until January 2025 to divest from TikTok or the app will be banned in the United States. TikTok decides to fight the law in court. Then the case goes all the way to the Supreme Court. But the company’s best hope to overturn the law lies in the outcome of the 2024 election — or so it thinks. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2019 and after another deadly plane crash, Boeing finds its reputation and business in free fall. Its best-selling passenger jet, the 737 Max, is forced out of the skies and the company is forced to reckon with its mistakes.   Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the late 1990s and the seeds of Boeing’s business disaster are being sown. An aerospace mega-merger and fierce competition from its chief rival Airbus are about to transform Boeing in ways that will lead to tragedy. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Boeing scrambles to improve its bestseller, the 737, as its competitor Airbus brings an upgraded rival plane to market. To create the 737 MAX, Boeing has to figure out a way to fit modern jet engines onto the 737’s aging airframe. When the MAX encounters problems, Boeing then creates a computer system to fix them. But their lack of transparency with both regulators and pilots will backfire badly.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With losses from the 737 Max scandal spiraling into the billions, Boeing’s new CEO Dave Calhoun is looking to bring the crisis to a swift end. But he’s about to face major headwinds. Headwinds that threaten to destroy the entire company. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you fly on a Boeing 737-Max plane? Ed Pierson won’t. He’s a former Boeing senior manager who blew the whistle on safety concerns with the 737-Max project. Today, Ed is the Executive Director of the Foundation for Aviation Safety, and he joins David to discuss Boeing then and now, and where it all went wrong.  Later, Sharon Terlep, aerospace reporter for the Wall Street Journal, dives into the company’s future, discussing the billion dollar question: can Boeing bounce back?  Warning Bells podcast with Ed Pierson: https://www.edpierson.com/podcast See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2022 and Disney is in trouble. The combined forces of pandemic shutdowns, box-office bombs and political missteps have hammered Disney’s stock price. Marvel’s jilted former boss sees an opportunity. He allies with billionaire investor Nelson Peltz to plot a boardroom coup. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When CEO Bob Iger fails to reassure Wall Street about his plans for Disney’s traditional TV operations, Nelson Peltz seizes the chance to launch a fresh attack on the Magic Kingdom. And this time, he won’t back down. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bob Iger has held the keys to the Disney castle since 2005. The last time this larger-than-life CEO tried to leave, an entire proxy battle broke out under the nose of his successor. Now, with Iger’s contract up in 2026, the entertainment industry (and Wall Street) are wondering who — and what — will come next. Sean McNulty, co-host of The Ankler Podcast, joins David to break down Disney’s next steps, and whether Iger can finally land the plane on his successor.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TikTok gift guides and social media shopping platforms changed the game this holiday season. So how much did shoppers spend — and where did they make those purchases? Hint: it definitely wasn't Target. David is joined by Jordyn Holman, retail reporter for The New York Times, and Kitty Guo, a writer for The Strategist covering gifting, to find out how shopping habits shifted in 2024. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode, we're taking you behind the scenes of the show. We'll delve into how we chose our host and how the first season got off the ground. Then we'll explore how we bring the story to life with sound. And comedian Josh Gondelman will give David Brown a bit of a grilling. Plus, David reflects on a listener's message.  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1976, and Atari founder Nolan Bushnell is on a mission to launch a family arcade disguised as a pizza parlor. He comes up with a name that’s impossible not to smile at—“Chuck E. Cheese”—and combines pizza, video games, and animatronic entertainment. The chain quickly becoming the go-to destination for a generation of American kids. And as business takes off, hotel mogul Robert Brock sees the potential to franchise, but after feeling misled by Bushnell, he demands their contract be torn up. Brock goes on to create a rival chain called ShowBiz Pizza Place, pitting his bear mascot, Billy Bob, against Chuck E. Cheese’s scrappy rat in an all-out battle for pizza parlor supremacy. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1982, and after months of bitter fighting, Nolan Bushnell of Chuck E. Cheese’s Pizza Time Theater and Robert Brock of ShowBiz Pizza Place finally strike a legal truce. With the video game market crashing and the novelty of their brands fading, Chuck E. Cheese faces mounting debt and is forced to file for bankruptcy. ShowBiz Pizza, also feeling the economic strain, realizes their only chance to survive is by merging with their former rival. But is combining forces enough to revive these ailing businesses?  Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is nostalgia alone enough to keep Chuck E. Cheese afloat in 2025? As the chain continues to crawl its way out of bankruptcy, they’ll need to win over the next generation of kids — or perhaps, their parents — to keep the arcade lights on. Ben Coley of the trade publication QSR Magazine joins David to discuss how Chuck E. Cheese is making money these days, and whether they’ll be able to stick it out for another 50 years. Later, Ross Brakman of the American Treasure Tour Museum shares the origins of the animatronic bands that came to define Chuck E. Cheese and ShowBiz Pizza Place all those years ago — and the love that adults and kids across the world still have for these characters. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 2008 and two men, both vegans, ponder what they can do to improve the climate. Though they’re on separate sides of the country and in different professions (but they coincidentally share a last name)— Ethan Brown is in the fuel cell business and Pat Brown is a lauded Stanford biochemist — they land on the same solution. They’re going to try and lessen the climate impact of animal agriculture by making meat from plants. Ethan calls his company Beyond Meat and notches the first commercial breakthrough, a fake chicken strip. Pat is not far behind, and launches Impossible Foods two years later, setting off a heated rivalry.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2016 and both Pat Brown’s Impossible Foods and Ethan Brown’s Beyond Meat are cooking up plant-based burgers for mass consumption. Ethan tries to woo Whole Foods executives to carry his Beyond Burger in their stores from coast-to-coast. Pat’s taking a different route. He’s asking celebrity chefs to put his Impossible Burger — a plant-based meat that bleeds — on their menus. Soon enough, fake meat gets truly famous. But as Beyond Meat tries to cash in on Wall Street and as Impossible Foods gets its patties into Burger King, meat-raising ranchers in America’s heartland are on the attack.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2019 and plant-based meats are on fire. But they’re also under fire. Supporters of the beef industry start a food fight with the plant-based meat industry. It kicks off on Super Bowl Sunday, with an aggressive TV ad. But Pat Brown’s Impossible Foods fights back with an ad of its own. Meanwhile, Ethan Brown pushes Beyond Meat to grow at all costs. As debts mount, Ethan tries to get the king of burgers, McDonald’s, to bite on a new plant-based patty. And, as the heat turns up at both companies due to pandemic-induced demand for their products, some employees get queasy about their company’s founders. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2022 and Kim Kardashian is chowing down on a Beyond Burger. But the Internet buzzes over whether she actually ate it. Meanwhile, after a boom in business during the pandemic, Americans are now cutting back on plant-based meats. And concerns are growing over their nutritional value. That creates a financial pinch for both Impossible Foods and Beyond Meat, and both companies will have to consider cutting the fat in their operations. Just as the industry looks like it's overcooked, one company revamps its recipe with health in mind. And the other adopts bolder, beefier, and bloodier brand.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beyond Meat and Impossible Burger boomed in the 2010s, but changing tastes have turned their sizzle into a fizzle. And as they continue to slide deeper into debt, these companies have struggled to get back on top of the plant-based food chain. . What’s next for these meatless giants? Jason Kartalian and Mike Keller, co-hosts of the podcast Vegan Hacks, join David to discuss the future of Beyond Meat, Impossible Burger, and the meatless meat market as a whole.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get ready for a Business Wars pizza party! Sporkful podcast host Dan Pashman and Eater NYC reporter Melissa McCart join David to settle the years long debate: is East Coast pizza really better? Then, Dan goes out in the field to put hot honey pizza to the test. Plus, find out how foodies read the trends to determine whether a slice is all hype, or worth the wait. This episode is available early and ad-free for Wondery+ members. To stay up-to-date on new podcasts and more from Wondery, sign up on http://wondery.fm/applepodcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the 1970s, and Cosmopolitan’s circulation is exploding. But just as Cosmo establishes itself, Elle magazine debuts in the U.S. and blows everyone out of the water with its vibrant take on streetwear and youth. Alarmed, Runway Queen Vogue hires a young Anna Wintour to give the mag a refresh. Meanwhile, Harper’s Bazaar imports an editor whose mission is to return the glossy to its post WWII heyday, when it ran neck and neck with its arch rival, Vogue.  In this episode, we discuss suicide and depression. If you or someone you know is struggling with mental health, the National Suicide Prevention Lifeline can be reached at 1-800-273-8255. The National Alliance on Mental Illness is available at 1-800-950-6264. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the 1930’s and Harper’s Bazaar publisher William Randolph Hearst steals away Vogue’s star editor, Carmel Snow. Harper Bazaar is within striking distance of its rival. But under the direction of the Newhouse family, Vogue reaches a new peak. They snatch the outrageous Diana Vreeland from Harper’s Bazaar and install her as Editor-in-Chief. Vreeland’s magical mixture of fantasy, outlandishness and poetry returns Vogue to its front row seat in the Swinging Sixties. But a new challenger enters the ring. Helen Gurley Brown is at the helm of Cosmopolitan and her unique take on seductive fashion and lifestyle will change the glossies for good. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the 1990s and new media is changing the game for all the glossies. InStyle leads the way in featuring celebrities as fashion and lifestyle icons. Meanwhile, Vogue struggles to establish its first website and television vertical, and is laid low by 9-11, along with Cosmopolitan, Harper’s Bazaar and most of the media industry. Then Wintour has a series of missteps. But by the 2010s, Vogue’s entertainment offerings boost the brand’s digital game. And Harper’s Bazaar raids InStyle’s talent to up their social media strategy. Vogue and all the glossies continue to fight for relevance as the internet and new technology continues to decimate profit margins for print, and live events aim to cement the brand long known as the high priestess of fashion. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Once upon a time, it was Anna Wintour’s world and we were all just living in it. Now, social media creators are starting to drive the conversation around fashion trends – while legacy magazines like Vogue figure out how to stay relevant, and avoid losing touch with their readers. Washington Post Style Writer Rachel Tashjian joins David to unpack the next wave of fashion journalism, and what the future of Vogue might look like.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From smash burgers to plant patties, this episode is serving up some of the biggest trends in the burger world, and examining whether they're here to stay. Later, David puts some of Southern California's most iconic burgers to the test with Josh Scherer and Nicole Enayati, co-hosts of Mythical Kitchen, and Eater LA Reporter Mona Holmes. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1978 and Ted Turner’s out to reinvent the news with CNN, the first 24-hour news network. The challenge nearly breaks its first staffers, but then a major national story proves to viewers that journalism that's rough and raw makes for exciting television. Soon though, Turner's new venture will put him on a collision course with Rupert Murdoch. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 1996 and Fox News is getting ready to launch, but when CNN owner Time Warner tries to block it, Rupert Murdoch seeks help from New York mayor Rudy Giuliani. Then, a scandal rocks the White House and proves to be a ratings magnet for both channels. And CNN takes a major hit when its reporting comes into question.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's September 11, 2001 and CNN and Fox News race to keep the nation up to date as the tragedy unfolds. Then, when the nation is plunged into war, the organizations diverge in their coverage. And their rival approaches to the War on Terror will deliver a major upset. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's February 2017 and CNN is mounting a comeback through its clashes with President Donald Trump. And Fox News is on a mission to own election coverage. But its emphasis on making election night calls early puts it in hot water with its core audience. Soon, Fox News faces an existential threat. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2023, CNN ousted CEO Chris Licht after just a year on the job. His goal was to restore CNN’s bipartisan credibility as the most trusted voice in news. But the plan backfired, leaving CNN scrambling to keep up with rivals Fox News and MSNBC. Dylan Byers, senior correspondent and founding partner at Puck, shares more on what happened that year, and what the future of CNN (and cable news as a whole) may look like.  Later, Elaine Low of The Ankler shares an update on the television industry at large, and what the legacy media networks are doing to survive in an era where streaming is king.  Also mentioned in this episode: The Battle for Paramount | Reinventing an Empire Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

IKEA has been in the game for about 80 years, earning a spot as the largest furniture retailer in the world. From the meatballs, to the maze, to the DIY furniture, IKEA is a force in our culture and our homes. David is exploring how the company became so ubiquitous worldwide, and what it's doing to keep up with the next generation of shoppers. Featured guests: Reporter Katie Deighton of the Wall Street Journal and Holly J. Morris, NPR Training Editor.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the 1970s, a pair of brothers and their longtime friend begin smuggling cocaine from their home city of Cali, Colombia into the United States. They quickly establish a complex but highly efficient system for importing and distributing vast quantities of the drug, creating what becomes known as the Cali Cartel. Laundering their money through legitimate businesses in Colombia, the men from Cali become extremely wealthy. Soon, other budding entrepreneurs in Colombia take notice. The most ambitious among them is a young man named Pablo Escobar. He wants his organization, based out of Medellin, Colombia, to surpass the Cali Cartel as the biggest importer of cocaine into the United States. Check out the new TV series 'Hotel Cocaine' that inspired this season of Business Wars only on MGM+. Click here to get 50% off your first month: https://www.mgmplus.com/wondery. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1978 in Miami, Florida. The hottest spot in town is a club located inside the world famous Mutiny Hotel. And it’s also the epicenter of Miami’s infamous drug wars. The new MGM+ Hotel Cocaine takes you deep into this world, where every pleasure has a price. David sat down with creator and showrunner Chris Brancato and series stars Danny Pino and Mark Feuerstein to learn more about the glamorous Mutiny Club and the darker reality that surrounded it.Check out the new TV series 'Hotel Cocaine' that inspired this season of Business Wars only on MGM+. Click here to get 50% off your first month: https://www.mgmplus.com/wondery. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 1950, an enterprising Miami businessman has the idea to use a passenger liner to ferry retired Floridians to the Caribbean. He makes their time on board the ship as much a part of the appeal as the destination. Modern cruising is born, but it’s still just a small niche activity. But in the 1960s, a group of ambitious men in both the United States and Europe sees huge potential in this form of vacation travel. Within six years Norwegian Cruise Line, Royal Caribbean, and Carnival are all founded. They spend the next 60 years battling to be the biggest and best cruise line in the world.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After his bitter exit from Norwegian Cruise Line, Ted Arison has limited time to make his new company Carnival a success. With little funds and one run-down ship, the odds are stacked against him. Meanwhile, Norwegian Cruise Line and Royal Caribbean compete to be the most luxurious cruise ship company on the market. And all three get an unexpected boost from Hollywood. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As Carnival cements its success by going public, founder Ted Arison and his son and CEO Micky set their sights on growing the company through acquisition. They make long-time rival Royal Caribbean their target. But with a new ambitious executive at the helm, Royal Caribbean isn’t going down without a fight. Norwegian Cruise Line struggles to keep up with the competition. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the cruise industry enters the 21st century, Carnival and Royal Caribbean square off again as they battle to acquire British company Princess Cruises. Whoever wins Princess will be virtually uncatchable as the largest cruise company in the world. But when the Covid-19 pandemic breaks out, the cruise industry struggles to keep passengers safe, and the entire existence of the industry is in jeopardy. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The seas were especially rough for the cruise line industry during the Covid-19 pandemic. There was a time when people thought cruising might never come back… but not Dan Kline. He’s the founder of the publication Come Cruise With Me, and was one of the first people to set sail when cruises reopened. Dan joins David to talk about how the industry stayed afloat and adapted during the pandemic, and its miraculous comeback in the years since. He also shares what’s next in the world of cruising, and why this type of vacation is so addicting!  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Crocs are the comfy foam clogs people love to hate. Yet today, they're seen everywhere from memes to the red carpet. So how did they get so popular? David's exploring the rise and fall — and rise again — of the “ugly” yet beloved clog that continues to endure. Featured Guests: Doogie Sandtiger, the “Croc King,” who owns more than 3,000 pairs, and Jordyn Holman, retail reporter for the New York Times.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the 90s. College football’s a hot mess of untapped profit potential. But two TV execs have an answer. It’s called the Bowl Championship Series and it’ll ignite a rush for the big bucks. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pac-12 boss Larry Scott wants a media empire that can outshine the Big Ten. But to do it, he must strong-arm ESPN and then find a way to face down satellite TV giant DirecTV. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the College Football Playoff boosting the sport’s worth, the rivalry between the Power 5 conferences is heating up. But as the Big Ten thrives, the Pac-12 will find itself trapped by its past. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s George Kliavkoff’s third week in charge of the Pac-12. But his new job will become a nightmare when the SEC makes a play that’ll send panic through entire the college football scene. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Pac-12 was one of the most prestigious college football conferences in the nation, until its leading schools left for greener pastures with heftier media deals. Now, with only two teams left, the stakes are higher than ever for the Pac-12 to draw viewers. John Canzano, host of college sports podcasts The Bald Faced Truth and Canzano & Wilner, joins David to talk about what’s next for the teams and the sport as a whole. Later, we’re tapping in Chris Vannini of The Athletic to talk about cable television’s role in the conference shakeups, and the lucrative TV rights deals that prop up each conference.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the coming world war. The vehicle that’s created comes to be known as the Jeep and it plays a pivotal role in winning that war. But the Jeep has a bumpy homecoming. And as Americans start spending more time on the road and behind the wheel, they pave the way for the rise of an off-road challenger. It’s made by Ford. And it’s called the Bronco. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat the Bronco by going bigger. AMC introduces the massive Jeep Cherokee, jump starting an arms race. Next, Bronco also goes big. Then, Jeep goes even bigger, and more luxurious, with the Grand Cherokee. As the 1990s arrive, the rugged Bronco is falling out of favor with consumers. But it spends one more wild moment in the spotlight when a white Bronco leads a low-speed police chase on live television. Its passenger is murder suspect O.J. Simpson. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popular, Chrysler tinkers with a merger. It eventually combines with Germany’s Daimler-Benz. The merger is a mess, and Jeep suffers under new management. Meanwhile, as the new millennium dawns, an underground group inside Ford quietly plots to bring back the Bronco. But just as it looks like the Bronco Underground may succeed it hits a major roadblock — a global, financial crisis that short-circuits both Ford and Chrysler. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 2008 and the U.S. government spends tense months deciding whether, and then how, to bail out the U.S. auto industry. Chrysler is saved through a forced merger with another foreign suitor — Italy’s Fiat. Fiat’s charismatic chairman makes Jeep the centerpiece of the new Fiat Chrysler. But Jeep also faces new competition as Ford decides to bring the Bronco back. Jeep doesn’t sit idle. It puts more horses under its hood than ever before. And the showroom showdown that follows will result in staggering demand and stunningly high prices for both Jeep and Bronco. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s sharing what it was like to bring the iconic Bronco back to life — and how its buzzy launch almost bottomed out. Later, Larry Webster, Editor-in-Chief of the popular automotive outlet Hagerty Media, joins David to talk about the legacy of trailblazing SUVs like Jeep and Bronco, and whether we could see more electric off-roading vehicles in our future.  Listen to Larry’s Never Stop Driving podcast from Hagerty.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Soda has had its fair share of ups and downs, but now, a new wave of prebiotic pop promises to reinvent the fizzy drink consumers love. Poppi and Olipop are two buzzy, health-focused brands leading the charge. And David is cracking open a can of each to figure out whether these drinks really are soda's second coming...or just another wellness fad. Featured Guests:Tristan Donovan, Author of Fizz: How Soda Shook Up the WorldAnn Gehan, Retail Reporter at The Information Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From the outside, OpenAI looked like one of Silicon Valley’s biggest success stories. In 2022, it had stunned the world with the release of ChatGPT3.5, leapfrogging some of the biggest tech companies to be an industry leader in artificial intelligence. But, inside the company walls trouble was brewing. Chief Scientist Ilya Sutskever had increasing concerns about the speed at which OpenAI was commercializing and releasing AI products. He worried about the direction AI was heading and the impact it would have on the future of humanity. In November 2023, Sutskever reached his breaking point. His actions would have a tumultuous effect. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

OpenAI co-founder Ilya Sutskever’s move to fire Sam Altman with no warning kicks off five days of chaos for the tech company. After he gets over the shock, Altman uses all his corporate savvy to fight back. For days, over McDonalds and Boba tea, Altman and the board feud over the path forward for Altman and OpenAI, while the business community waits on tenterhooks to find out the future of one of the most important AI companies in the world. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After five intense days, Sam Altman prevails over the OpenAI Board and is reinstated as CEO, with a new board in place. But the turmoil has shown that OpenAI is vulnerable and its competitors, including Google and Microsoft, are ready to take advantage of OpenAI’s weakness. And with OpenAI’s old board out and Chief Scientist Ilya Sutskever’s role at OpenAI murky, the path is clear for OpenAI to develop and commercialize AI at an even faster rate than as before.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A lot has happened at OpenAI since that whiplash week in November 2023 when the board ousted its chief executive. There was an investigation to determine whether Sam Altman’s firing was just, and a lawsuit from OpenAI co-founder Elon Musk. Meanwhile, the company’s competition has been charging ahead. Julia Black, a reporter with The Information, joins host David Brown to break down the latest developments and shed light on where Sam Altman — and the future of AI — are going next.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Allbirds was once valued at $4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds' luck had changed. Find out what wrong for the company and the DTC market broadly, and how they're trying to find their footing again. Featured Guests: Ann Gehan, Retail Reporter at The Information Elizabeth Segran, Senior Staff Writer at Fast Company Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Taylor Swift signed to an upstart country label as a teen, she probably didn't realize that she was signing away the rights to something she would spend decades getting back -- her masters. Swift’s fight for her $300 million master recordings is a scrimmage that could reshuffle the entire business model of the music industry. But first, Swift has to make it big. And that's a one-in-a-million shot. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

By 2014, Taylor Swift has spread her wings into pop. But as her self-confidence grows, so does her discontent with her label. So she makes a bold move. Meanwhile, mega-manager Scooter Braun sees a business opportunity in Swift's early masters. The problem is, Swift has serious beef with Braun and his clients. And when she finds out about his plan, it'll be all out war. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

By 2019, Taylor Swift's battle to get her masters back from Scooter Braun has gone public. She decides to fight by deploying her own, very dangerous weapon -- the Swifties. And Braun pulls out all the stops to protect his $300 million asset. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Taylor Swift began planning The Eras Tour, she probably didn't expect to be at the forefront of an antitrust battle that could decide the future of concerts in the U.S. But the battle for Taylor Swift tickets leads Swift, her fans, and Senators into a tussle with Ticketmaster, the biggest live events company on the public markets. And Hollywood's next. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With everything Taylor Swift’s been up to lately, being a Swiftie is almost a fulltime job. Today, David speaks with two digital creators who have been covering her since day one. First up, pop culture YouTuber Lauren Lipman talks about Taylor’s NFL era, the challenges of covering Taylor during her fight for her masters, and the time she got to meet Taylor.  Next, digital creator and longtime Swiftie Autumn Kennedy takes us inside her fan account TS Tour Tips. With more than 400,000 followers, Autumn’s Instagram page chronicles Taylor’s Eras Tour as it travels around the world. Check out Lauren Lipman on Instagram @LaurenLipman and Autumn Kennedy @TSTourTips. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Costco's membership retention rate is the stuff of other retailers' dreams, nevermind the love they get on social media. With very little paid advertising, the company has managed to keep its spot as the third largest retailer in the U.S. We’re finding out how they do it with Susan and David Schwartz, authors of “The Joy of Costco: a Treasure Hunt from A to Z,” and Business Insider reporter Dominick Reuter. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1936 in a small town in Korea and a rakish scion of a wealthy family realizes he has to clean up his act by starting a small import export business. By the 1980s, he fast tracks South Korea’s first computer chip factory, and turns hundreds of engineers into fiercely loyal, tirelessly diligent “Samsung Men.” But as Apple’s star rises, Samsung turns to American designers from California to teach its employees innovation and free-wheeling creativity. The result is a 1999 futuristic watch phone – a forerunner to Samsung’s first Galaxy Gear smartwatch. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2012 and Apple’s legendary designer in chief, Jony Ive, decides the company’s first product launch after Steve Jobs’ death should be a smartwatch. But he struggles to get buy-in from CEO Tim Cook and upper management. Meanwhile Samsung races to beat Apple to market.. Then Samsung raises the stakes with a wildly successful satirical ad campaign aimed at Apple’s pretentiousness, but eventually launches a flawed smartwatch that leaves consumers cold. After Apple finally greenlights the smartwatch project, Jony Ive and Apple engineers grapple with a host of challenges. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2016 and in the wake of a major PR fiasco, Samsung is rolling out their new round smartwatch with a beautiful rotating bezel, while an MLB cheating scandal puts the Apple Watch squarely in consumers’ sights. And, enhanced health features in the Series 4 rocket Apple Watch sales to record heights. Meanwhile Samsung gets hit with a lawsuit and then releases a tone-deaf ad campaign savaged by women around the world. And as both smartwatch contenders add more health functionality to their devices, they’re dogged by controversies over patents, consumer privacy and failure to deliver on vaulted promises of medical grade precision. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When the Apple Watch first debuted, designer Jony Ive envisioned the gadget as a must-have in the world of high fashion. But even if the smartwatch hasn’t become a mainstay in the luxury world, it has become a tool many of us can’t live without. Wired Editor-at-large Steven Levy joins David to unpack the evolution of the Apple Watch. Steven’s covered Apple since the early 80s, and he’s connecting the dots to share how the Apple of yesterday brought us the Apple Watch of today. Later, GQ Senior Style Writer Cam Wolf, tells us how the rise of the Apple Watch has changed the mechanical watch market. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We’ve got the keys to Barbie's dream house and we’re unlocking her legacy, staying power and what’s ahead. We're joined by Time reporter and Mattel expert Eliana Dockterman and entertainment and culture journalist Matthew Jacobs to talk about Barbie's ups and downs and the key business decisions that revived the flailing brand. Plus, what's behind the movie's Oscars nominations... and snubs. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the year 2000. Sony’s PlayStation 2 is ready to conquer the game business and leave its Japanese rivals Sega and Nintendo looking like has-beens. But Sony’s gaming success is causing alarm at Microsoft’s headquarters. Microsoft co-founder Bill Gates fears Sony will use the PlayStation to conquer computer-based home entertainment and shut Windows out of the home. So he’s striking back by deploying Microsoft’s billions to create a Windows-based game console called the Xbox. But the team he’s assigned to the job are about to reject his plan. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2002 and the race to build the next generation of game consoles is already underway. And Sony’s got big plans for the PlayStation 3. It wants to use it to introduce a new kind of computer architecture and it’s teamed up with Toshiba and IBM to do it. But with Microsoft’s gunning to get its next console, the Xbox 360, into stores first, IBM spies a golden opportunity. IBM can make huge profits by partnering with both rivals in the console war. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2007 and both the Xbox 360 and PlayStation 3 are in trouble. Microsoft’s dealing with an epidemic of dying consoles. Sony lacks sales momentum. And Nintendo’s surging back with the Wii – a console that lets people play using a motion-tracking controller. But when Microsoft hits paydirt with its own motion-controller – the Kinect – it will change the direction for Xbox and give Sony an opportunity for a comeback. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2016 and Xbox boss Phil Spencer’s leading a reboot of the Xbox brand after the Xbox One’s fumbled start. But with Sony and Nintendo surging ahead, he needs to make some big plays to get Microsoft back in action. But when he homes in on a plan to spend tens of billions of dollars to reinvent Xbox and move beyond the console war, Sony’s going to go all out to stop Microsoft from spending its way to victory. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can you imagine video games without Sony? A partnership between Sony and Nintendo could have changed the future of Playstation — and the video game industry — as we know it… if the deal hadn’t ended with a dramatic betrayal. Tristan Donovan, author of Replay: The History of Video Games (and writer of this season of Business Wars), joins David to tell us about the console that almost wasn’t. You’ll also hear why Nintendo is so hard to predict, and where the video games market is going next.  For the full story on what went down with Playstation in the early 1990s, listen to the Business Wars Nintendo vs. Sony season, also written by Tristan.  Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Before Apple and Samsung took over our wrists, there was Fitbit. The fitness tracker was just about the coolest thing in Silicon Valley, and everyone in tech was wearing one — including Wired Magazine senior editor Michael Calore and senior writer Lauren Goode! Long before the pair started hosting the Wired Gadget Lab podcast, they were crushing their steps goal while reporting on the buzziest wearable on the market. Michael and Lauren join David to help trace the steps that Fitbit took to become one of the most enduring pioneers of the wearable world, walking 10,000 steps so that the Apple Watch could run...and answer calls...and text. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the 1950s and in Washington D.C., Charles Lazarus is running a small baby furniture store in the house he was born in. But when a customer comes seeking toys, Lazarus starts on the path towards creating a toy superstore empire called Toys “R” Us and building immense wealth. And he’s not the only businessman chasing toy riches. In Massachusetts, a wholesaler called Kaufman Brothers is building a rival toy chain in the nation’s shopping malls. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1990 and Toys “R” Us rules toy retail. But when big-box retailers Walmart and Costco threaten to intrude on its territory, Toys “R” Us uses toymakers to wage retail war. And as the clash of the giant superstores rages around it, the owner of KB Toys loses faith in its mall-based strategy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1999 and the world wide web is the new retail frontier. And both KB Toys and Toys “R” Us hope to use the internet to keep Walmart at bay. But Toys “R” Us's plan for online glory is about to go haywire – giving KB Toys the upper hand and forcing Toys “R” Us into a surprise alliance with Amazon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2004 and toy retailers across America are assessing the post-holiday damage from Walmart’s brutal price attack. And with KB Toys mortally wounded, it falls to Toys “R” Us to lead the fight. But when the debts mount and Amazon turns from friend to foe, Toys “R” Us ends up in a desperate battle for survival. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

‘Tis the season for toys! First, we’re getting an update on where toy retailers stand today with Forbes Senior Contributor Joan Verdon. She’s covered Toys R Us since the late 90s, and has the inside scoop on whether this chain is actually making the big comeback the headlines claim. Later, we’re zooming in on one toy that’s stood the test of time — Hot Wheels – with Bruce Pascal, who has the world’s most valuable, historically-complete collection of these tiny cars. And he’s recently created his own museum for them. Plus, Bruce shares how he acquired the “holy grail” for Hot Wheels collectors (hint: it’s hot pink). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

American Girl or Barbie? Transformers or Teenage Mutant Ninja Turtles? The Game of Life or Monopoly? We're putting your favorite nostalgic toys head-to-head to determine the GOAT (greatest of all TOYS) with comedian Josh Gondelman and New York Times retail reporter Jordyn Holman. And later on, David goes in the hot seat to choose between some of his most beloved childhood toys (POGs, anyone?). Happy holidays from Business Wars to you! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1895 and Chicago’s a boom town that’s overflowing with pharmacies. But one drugstore is about to emerge from the city’s mass of small-time drugstores and become a national force.  It’s name is Walgreens and by the late 20th century it will be spreading nationwide and looking unbeatable. But then a multi-billion-dollar shoe company bets everything on a little New England drugstore chain called CVS. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the late 1990s and CVS and Walgreens are battling for control of the nation’s best street corners and there’s a huge prize at stake. Tens of millions of boomers are about to turn grey and thanks to new drugs and prescription insurance they will soon be spending billions at the nation’s pharmacy counters. But CVS isn’t just eyeing the prescription dollars. It's formulating a plan to shoot past Walgreens by turning its drugstores into healthcare destinations. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2009 and Walgreens is in crisis. It’s just lost its CEO and surrendered its top-dog status to CVS. But it’s about to fightback. It’s got a plan to launch itself onto the world stage and sock it to the pharmacy benefit managers that are eroding its profit margins. But when its comeback plan hits trouble, it’ll be CVS that benefits. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2013 and CVS boss Larry Merlo is formulating a plan to wipe two-billion dollars off of the company’s sales by stripping cigarettes from the chain’s shelves. But while Merlo seeks to forge a tobacco-free future for CVS, over at Walgreens the pressure is mounting on CEO Greg Wasson. The deal to buy European pharmacy giant Alliance Boots is nearing completion. But the deal’s about to take an unexpected turn that’ll see Walgreens under new management. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Between overworked pharmacists, healthcare consolidation, and rising drug costs, pharmacies are constantly having to adapt. Dan Weissmann, host of the An Arm and a Leg podcast, joins David to talk about how these conditions are affecting pharmacies — big and small — and consumers nationwide.   Later, Liz Tung, a reporter for WHYY’s The Pulse, shares her deep dive into the mysterious world of pharmacy benefit managers, or PBMs. Her recent reporting examines how these entities hurt consumers and pharmacists alike, and what’s being done to challenge them.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're talking about legendary toy stores and how they can compete today with comedian Gianmarco Soresi, who's in the new Netflix series "Verified Stand-Up" and editor-in-chief of The Toy Book, James Zahn. Plus which toys are made to become stars of the silver screen (did somebody say Barbie?) and which are destined to flop. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For decades, AI stagnated with only a few dedicated scientists working on it.  But in 2012, a researcher at the University of Toronto made a breakthrough  — and every major tech company wanted in on it.  They were convinced that AI was the next big thing, destined to change the world the way the personal computer, internet, and smart phone all had in previous decades.  The race to be the leader would soon become cutthroat. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google is the undisputed leader in the race to dominate AI, in part because of its reputation as a company with strong corporate ethics.  But as questions about the morality and efficacy of AI become more pronounced, Google finds itself mired in internal conflicts and bad PR.  Google’s stagnation gives Microsoft an opportunity to team up with an ambitious start-up called OpenAI.  When OpenAI releases ChatGPT, the chatbot shakes up the AI landscape and puts Google on its heels.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the popularity of ChatBots exploding, Microsoft invests billions of dollars into AI-assisted internet search,trying to strike at Google’s core business. Google answers back with its own ChatBot “Bard”. And Facebook makes a surprising move to stay in the race. But more people start to have questions about whether the disruptions to society are worth the benefits. Politicians push for more regulation and leading researchers warn about the dangers of advanced AI. Some even call for a moratorium on research, leaving the future of AI uncertain.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Calore and Lauren Goode from Wired are back! The pair co-host Wired’s Gadget Lab podcast, where they’ve been diving deep into what the future of AI looks like. Mike and Lauren join host David Brown to share their predictions, and give us their takes on whether the classic sci-fi films that feature AI are hitting a little too close to home these days. Listen to Gadget Lab.  Catch Mike and Lauren’s latest reporting at wired.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

No tricks, just treats in this chat with New York Times retail reporter Jordyn Holman and comedian Max Fine. We're talking about candy, and just in time for spooky season! Then, we dig into America's obsession with snacks. Find out which new products are out there, who's selling them, and who's buying. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1919 and Conrad Hilton is among the fortune seekers in the oil-boom town of Cisco, Texas. But when his plan to buy a bank unravels, he turns to hotels and finds himself heading down the rocky road to business success. But as Hilton breaks ground and flirts with bankruptcy, over on the east coast, J.W. Marriott’s starting a business that’s destined to break into the big time not by selling beds, but by serving root beer. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the late 1960s and succession is top of mind at both Hilton and Marriott. Conrad Hilton’s almost 80 and about to hand his business over to his sons, Nicky and Barron. But their rivalry will push Hilton into making a damaging decision. Meanwhile, Bill Marriott railroads his father, J.W., in order to load up on debt and catapult the Marriott Corporation into the hotel big-time. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the early 1990s and Marriott’s a financial wreck heading for the rocks, and running out of time to find a way to remedy its debts. But as Marriott crumbles, the sleeping giant that is Hilton is waking up. And it wants its position as market leader back. But to retake the crown it needs to move fast. The hotel industry is consolidating and right now Hilton looks more prey than predator. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2001 and the hotel industry is reeling from 9/11. But terror attacks are only the one of the new challenges closing in on Marriott and Hilton. The uniform hotels of the 20th century no longer cut it with young travelers, Starwood is making inroads, and online travel agents are upending vacations. But Marriott’s got another problem to fret about. Because Hilton’s about to shake free of the Hilton family and go on the attack. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grab your suitcase, because we’re taking a vacation! Today, we’re joined by Allison Pohle, travel reporter for the Wall Street Journal. She’s zooming in on the hotel industry — the post-pandemic bounceback, labor strikes, and Airbnb’s continued impact — and what this means for travelers.  Later, we’ll venture outside the corporate hotel world with Margaret and Corey Bienert, creators of A Pretty Cool Hotel Tour. Their photo project has documented some of the dreamiest hotels across the US and the world on social media. The couple is walking us through some of their favorites, and previewing their upcoming book, Hotel Kitsch. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You've heard about how AI is poised (and already) revolutionizing just about everything. We're digging deeper into that and taking a look at the way AI has altered three industries — climate change management, fast food and advertising. We're joined by journalist Haje Kamps and comedian Kenny DeForest. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1965 in Bridgeport, Connecticut, and 17-year-old Fred DeLuca needs money to pay for college. A family friend makes him a surprising offer and they become unlikely partners, opening a string of barely profitable restaurants called Pete’s Submarines. Their luck changes when DeLuca refines their cash flow management process and recruits their  first franchisee. They give the burgeoning restaurant empire  a new name: Subway. Meanwhile, in Denver, an experienced chef perfects artisanal recipes for authentic toasted Italian subs, and comes up with a name so weird it’s unforgettable: Quiznos. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1987 in Denver, Colorado, and a 22-year-old stockbroker named Rick Schaden invests a market windfall into a Quiznos franchise. Four years later, he and his wealthy father buy all 18 stores. Their outlandish dream: take on Subway. Meanwhile, a college kid manages to lose 245 pounds eating 2 Subway sandwiches a day. With “Jared the Subway Guy” as their new spokesperson, and the introduction of freshly baked bread, Subway’s profits and store count soar. But by 2000, the Schadens’ savvy business strategy and aggressive franchise marketing catapults Quiznos into third place behind Subway and Blimpie. But manic growth hides troubling signs of dysfunction. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2003 in Miami, Florida and a Subway franchisee comes up with a catchy promotion: the 5 Dollar Footlong. But Subway Corporate is preoccupied with a costly new innovation: special ovens to toast their subs. Robbed of their “toasty” advantage, Quiznos counters with a hip ad featuring uncanny creatures called Spongmonkeys, and a campaign claiming their steak subs have more meat than Subway’s. But the aggressive media campaign has dramatic fallout for franchisees who are already struggling to pay high prices for company-owned food and supplies. As more franchisees fall into debt, store owners rebel. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2008 and as the Great Recession sinks in, Panera, Jersey Mike’s and Firehouse Subs amp up the competition. Quiznos tries to win back dwindling market share with an avalanche of coupons. But store managers refuse to honor them and sue the parent company for abusive practices. While civil war rages at Quiznos, Subway faces down a serious scandal. But Quiznos can’t take advantage of their competitor’s troubles; they’re in a fatal tailspin. Now both franchises experiment with store remodels, drive thru and online kiosks in a bid to recover from the global pandemic and its devastating disruption of the restaurant industry. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We’ve spent this season telling the story of how Quiznos and Subway battled to create a sub sandwich that would lure the most customers. Now, we’re putting them to the test – a taste test, that is. Josh Scherer and Nicole Enayati are Kitcheneers and hosts of Mythical Kitchen, an offshoot of the popular YouTube channel, Good Mythical Morning. They also co-host the podcast “A Hotdog is a Sandwich.” We’re going deep with them on what makes a winning sandwich and how the current competition stacks up. They’ll also bite into sandwiches from both Subway and Quiznos and give us their official reviews. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We'll take a look at the hotel industry landscape this summer, including the "Taylor Swift effect," and the amped up fight against rental companies like AirBnB. Travel industry journalist Sean O'Neill and comedian Liz Barrett join us for this journey. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1962 and a new retail trend’s catching fire – big-box discount stores that reinvent shopping with out-of-town locations, huge product ranges, and low, low prices. And at opposite ends of the country, two hopefuls are jumping on the bandwagon. In Arkansas, five-and-dime owner Sam Walton’s opening his first Wal-Mart. In Minnesota, the upscale Dayton’s department store is readying a discount chain called Target. But to survive in this new frontier of razor-thin margins, faster rivals and price-sensitive shoppers, they’ll both have to rip up the rulebook. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the 1990s and Walmart’s replaced Kmart as America’s biggest retailer.  But now that it’s on top, its business practices are under fire. And for Target, that’s an opportunity to paint itself as the friendly alternative to the Bentonville juggernaut. But to really break through, Target knows it must stand apart from its bigger opponent. And it’s about to find what it needs in the design districts of New York City. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s early 2005 and Walmart’s reeling from a dismal holiday season. It hoped to improve its image by playing nice with rivals only to watch Target snatch away its shoppers. So now it’s looking to hit back by muscling in on the cheap-chic action that’s sent Target’s growth soaring. But Walmart’s about to find that winning over the fashion conscious is as much about brand as design. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2013 and Target’s troubles are multiplying. The Minneapolis retailer’s big push into Canada is getting the cold shoulder and a gang of cybercriminals are about to bust open its network and stage a billion-dollar heist. But while Target firefights, Walmart is focusing on a newer, more hi-tech foe: Amazon. And as the war for shoppers moves from bricks to bytes, Target’s new CEO Brian Cornell needs to get the chain back on track fast, before it gets left behind. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your house team Target or team Walmart? Depending on where you live, or what you’re trying to buy, the answer might be one, or both. Even though these stores sell a lot of the same merchandise, shoppers have very different perceptions — and allegiances. Here to explore the ‘target’ demographics of your favorite big box stores is Wall Street Journal reporter Sarah Nassauer, who has covered major retailers like Target and Walmart for nearly a decade. We’re strolling down the aisles to find out how each chain is doing today in this e-commerce world, and what the future holds. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can old school fast food chains lure in hipper, younger diners with AI-powered features, EV charging stations and playgrounds? We'll consider what brands like Subway are doing to draw new customers and also whether the grain bowl trend has staying power. Restaurant industry journalist Sam Oches and comedian Kyle Kinane join us for this meaty discussion. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2009 and in a modest suburban home, a monetary revolution is beginning. It’s called bitcoin and it arrives with a whimper. There’s just no compelling reason to swap dollars for this worthless digital token. But then, a wannabe crime lord spots bitcoin’s potential and enacts a plan to filthy rich. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2011, and Tyler and Cameron Winklevoss are trying to move on from their legal battle with Mark Zuckerberg over who created Facebook. And their nemesis is about to derail the twins’ dreams again. But then a chance encounter on the dance floor catapults them into crypto. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2013 and bitcoin’s gaining traction at last. But just as crypto reaches for credibility, bitcoin is blindsided by high-profile arrests, corporate collapses and multi-million-dollar hacks. But as the leading lights of the bitcoin industry crash and burn, Coinbase senses a chance to cash in on the failures of others. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2015 and Coinbase is out to carve up the crypto scene with its new exchange. But it’s about to face strong headwinds in the form of state regulators, banks, and the Winklevoss twins’ new startup Gemini. And as Coinbase’s growth slows, CEO Brian Armstrong faces pressure to abandon crypto. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the mid-2010s and a new blockchain called Ethereum is shaking up crypto. It’s the creation of nineteen-year-old Vitalik Buterin, and it’s inspiring a flood of new digital coins and a gold rush for crypto. But as millions of investors buy crypto for the first time, Coinbase feels the strain. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 2017, and after months of sky-high price rises, the crypto bubble is about to burst. But as scammers and investor panic crash the market, the Winklevoss twins’ nemesis Mark Zuckerberg is making moves. He’s planning a push into crypto designed to put Facebook at the center of global finance. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's old is new again. Second-hand shopping is taking off online and the big brands want a piece of the action. Meanwhile, fast-fashion companies are working to reinvent themselves in the eyes of Gen Z. To unzip these shifts in retail, we're joined by comedian Cat Alvarado and editor Kaarin Vembar.  Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

While the U.S. government pushed automakers to make low-emission vehicles in the 1990s, consumers loved their gas-guzzling trucks and SUVs. But in 2003, Elon Musk's Tesla Motors arrives with environmentally friendly, high-performance cars that people actually want. Motor City smirks as Musk pilots Tesla through crushing financial crises, spectacular quality control disasters and his own shocking public displays of bad behavior. But his pricey cars are catching on. Detroit is taking notice. Musk and Tesla are on a path of disruption that will change the industry and put EVs on the map. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2010, Tesla Motors has already experienced tremendous highs and devastating lows. Elon Musk is a polarizing figure whose goal is to change the way the traditional auto industry works. It’s been a struggle, but Detroit is finally bowing to the Tesla vision, moving electric vehicles to the top of production slates. But now Motor City wants to control the EV market. The limited run Tesla Roadster brought attention and kudos. Now ,Musk is pinning his hopes on the new Model S. But he still needs some place to actually make the cars. If he can’t score a factory, the car is just a cool concept. Things have to come together quickly – or Tesla is toast. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The battle to dominate the EV market is on. Tesla’s market value is now around $20 billion. At this rate, Tesla could wipe the floor with GM in a decade. Ford, Toyota, Nissan, Honda and Chevrolet are taking notes. No one wants to be bringing up the rear. After near-devastating production issues, Tesla is finally churning out hundreds of its Model S every week from its newly acquired, five-acre factory, on par with any plant in Motor City. But Tesla has serious problems to solve. Like how to get cars to the people who want to buy them. And that’s something that Detroit and its vast network of dealerships does very, very well. And it will do whatever it can to keep that advantage to overtake Tesla in the EV market. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After weathering an investigation by the government for their EVs catching on fire, Tesla is hit by another probe after things get deadly. But the company is dedicated to Autopilot, its self-driving system. And once again, nearly every iconic brand in Detroit is following along. Elon Musk amps up his Twitter commentary, offending multitudes and putting fear into investors. But company value skyrockets. As Tesla moves into the 2020s, its' facing hurdles that were unimaginable just a few years ago, from alleged racism to a worldwide pandemic. The effects of these and other crises are still playing out as Tesla heads into the future. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.